Sales Marketing

Randall E. Smith

**** ***** **** *******, ** ****5 678-***-**** *******.*******@***.***

Accomplished Senior Executive in Global Marketing & Sales

Results-driven executive with strong corporate strategy, tactical, and program decision-making experience driving brand awareness, revenue growth, and affinity for various brands.

Highly skilled at developing, implementing, and executing multi-brand marketing and sales strategies/campaigns/programs to promote new customers, programs, and products to drive a company's business plan to profitable growth.

Demonstrated success in creating highly effective/successful B2B and B2C marketing, sales, social, print, online/digital, events, multi-year positioning strategies/plans etc. for high traffic, multi-location businesses.

Habitually drives revenue, profit growth, and a company's brand positioning and awareness for some of the most recognized brands on a global, national, and local level.

Exceptional project manager who can forecast, identify trends and challenges, articulate a vision, develop a plan, and drive its success using the latest trends, technologies, and methodologies in graphic design/web design/production, etc.

Dynamic creative and innovative leader with 20 years of strong business discretion, professional judgment, and a proven record of accomplishment in developing and empowering a team (100 +) to achieve organizational goals.

Multi-task team player with unquestionable judgment, problem-solving skills, integrity, ethics and loyalty. An executive who has a calming presence, always maintains composure, diplomatic upbeat and contagiously optimistic with a natural passion for excellence. Highly organized, self-starter with exceptional decision making and quantitative/analytical skills.

- Brand Marketing (20 years)

- Strategic Thinking & Planning (20 years)

- Consumer Segmentation (20 years)

- Strategic Thinking & Planning

- Multi-Channel Brand Marketing

- Digital/Social Marketing (16 years)

- Custom Acquisition/Retention (20 years)

- Business Operations (20 years)

- Customer Acquisition/Retention

- Advertising and Promotions

- Project/Program Management (20 years)

- Multi-Agency Management (20 years)

- Research/Date Analysis (18 years)

- Multimillion P&L Management

- Production

- Marketing Communications (20 years)

- CSI / Consumer Experience (20 years)

- P&L Management - $50+MM ( 20 years)

- CSI / Consumer Experience

- Project Management

Selected Contributions

Produced multi-channel/consumer marketing and sales programs for 9 InterContinental Hotels Group PLC brands representing 3,800 + hotels, producing $720M+ in annual revenue while reducing cost by $500K.

Achieved a first-year 30% net revenue growth turnaround for Nestle Purina by developing targeted consumer focused marketing programs. Improved market awareness/position by 22%, increased sales revenue by 17%, and fostered positive CSI by developing their first online order system for 722 retail stores.

Initiated strategic marketing & promotional strategies, plans, and year round calendar for 380 retail stores. Improved customer acquisition by 14% while lowering their cost per lead by 33%.

Planned and implemented national and local marketing strategies and programs for the Georgia Aquarium. Increased exhibit ticket `sales by 214% and improved event bookings by 96%.

Global, national, and local management experience and accomplishments in online marketing, brand awareness, position strategy, customer acquisition, multi-year strategic planning, etc

Career Track

Kovach Communications, LLC (2007 to Present)

Vice President Marketing & Growth Management 2007 to Present

Direct the company’s strategic marketing & growth management efforts while partnering with clients to develop, deliver, and execute strategies that will increase their most significant marketing and sales opportunities. Drive the marketing (digital, brand, direct, web, acquisition, channel, social networking, product, and events), sales, advertising, PR, and creative services teams to look beyond standard solutions to build brand awareness, develop new insights, products, channels, etc. Manage and participate in cross-functional teams, strategic partnerships and third party relationships.

Produced a 46% increase in company profits while working with clients, corporations and government agencies, in all areas of strategic market planning, brand awareness, marketing, sales, advertising, trade shows, events, public relations, online/internet marketing, etc. An agent of change -- average 26% plus increase in clients’ revenue and bottom line profit.

Randall E. Smith

1320 Jones Road Roswell, GA 30075 678-***-**** *******.*******@***.***

Abcom, Inc. (2005 to 2007)

Executive Vice President 2005 to 2007

Drove the corporate strategy and the performance of the entire corporation’s business activities, planning, marketing, advertising, client/creative services, media/print, web design, productions/design, loyalty programs, finance/budgeting, HR, IT and vendor relations. Full P&L responsibilities.

Built a shared services group to improve creative services, production, and the budget planning process. Improved cash flow by 40%, collections by 22%, and production by 28%.

Developed strategic planning process and SOP’s for all areas within the company, which improved service planning by 36%, implementation by 24% and sales by 30%.

Taylor-Rydal Inc. (2003 – 2005)

Executive Vice President, Marketing, Sales and Operations 2003 to 2005

Directed all aspects of the corporation’s business activities encompassing marketing, operations, logistics, warehousing, group sales, purchasing, accounting, human resources, customer service, and vendor relations. Administered a $50M budget with full P&L responsibilities.

Improved sales by 43% while achieving 28% reduction in costs by re-negotiating contracts, developing co-op marketing fund with vendors, improving customer service, and implementing a new IT management system.

InterContinental Group PLC (1991 – 2002)

Vice President/Senior Director, Global Marketing & Sales 1998 to 2002

Spearheaded global marketing and sales initiatives for multi-market channels/consumers worldwide for more than 3,800 hotels, focusing on six market segments. Directed all events and tradeshows globally. Prepared and implemented annual marketing and sales plans, programs, promotions, etc. Administered $28M budget.

Provided leadership to a worldwide team of sales & marketing directors and operational support staff generating $720M+ in annual revenue.

Director, Worldwide Sales and Trade Marketing Programs 1995 to 1998

Defined strategic direction and developed/executed global sales and marketing efforts for all brands in company portfolio.

Manager, Worldwide Sales Programs and Promotions 1993 to 1995

Developed sales and marketing promotions, programs, and tradeshow activities for all brands. Devised strategies and tactics for implementing worldwide programs to ensure growth in corporate, meetings, and government markets.

Manager, Crowne Plaza Product Marketing 1991 to 1993

Directed strategic marketing & sales efforts for the Crowne Plaza Hotel brand throughout the United States, Canada, and Mexico, focusing on brand positioning, including consumer-driven products and performance standards.

Grizzard Performance Group (1990 – 1991)

Account Supervisor 1990 to 1991

Developed, sold, and managed product marketing/direct response programs on a national scale.

Sara Lee Corporation - Hanes Brands, Inc. (1986 – 1990)

Assistant Manager, L’eggs Brands Inc., Direct Marketing Division 1988 to 1990

Promoted from Corporate Fleet/Operations Analyst. Designed, implemented, and administered catalog production and promotional programs for six brands, including L’eggs and Hanes Hosiery.

Education: Purdue University: Bachelor of Science in Organizational Leadership and Supervision

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