Manager Director

RENATO A. BALUYOT

RESUME

RECENT JOB

Creative Director VIVA ENTERTAINMENT, INC.

(2002 - 2015)

Scope of Work:

-I steered and stirred up my squad of creative workhorses to support the marketing efforts of all companies under our multi-media conglomerate (VIVA Films, VIVA Records, VIVA Concerts, VIVA Video, VIVA TV Sports and PBO, a cable channel). Tight deadlines or not, we churned up the finest TV commercials, TV plugs, interstitials, AVPs, electronic press kits, radio commercials, print ads, press releases and collaterals.

-As manager, I made sure that my people pursued the highest standards in delivering creative requirements on time. To assist them in the process, I would do all conceptual work and copy for each and every requirement. In certain cases, I also acted as producer-director for some special AVP projects for the company.

-From time to time, I was also assigned by the president to prepare power point presentations when we were in the process of pitching to network executives.

-I was also given the flexibility to switch functions from content support to content provider. In between advertising duties, I managed to submit movie and music ideas (via sequence treatments/ lyrics) to help the company come up with better products.

PREVIOUS JOBS

Consultant Foundation for Adolescent Development

(2001)

-Assisted project managers in developing communication strategy and creative materials designed to help adolescents gain proper perspective on reproductive health.

-Assisted in evaluating proposals submitted by PR and ad agencies for the foundation’s other projects.

-Assisted in conducting seminars on reproductive health for college students.

Creative Director/Partner SIL AD

(1999 – 2000)

-Shook, stirred and squeezed creative team in creating advertising campaigns for clients that included Glaxo Wellcome, Destiny Cable, Henkel Philippines, Fuji Xerox, and Aiwa Philippines among others. To help get the job done, I assisted in conceptualizing, visualizing, and writing the campaigns.

-Responsible for presenting/pitching team’s output to existing clients and prospective clients.

-Assisted in new business development by helping formulate brand strategy and creative directions.

Associate Creative Director BOZELL (NOW FCB PHILS.)

(1997 –1999)

-Locked horns with creative director and art director for the following accounts - RFM (Swift Mighty Meaty, Swift Ham, Jumbo Noodle), Sara Lee (Kiwi Polish), Air Philippines, Equitable Card, JAKA Corporation.

-Presented creative output to clients

-Supervised shoots and recordings for TVCs, radio commercials and AVPs.

-Participated in successful pitches for RFM account, Air Philippines, Equitable Card, Little Caesar, Smart-NTT.

SENIOR WRITER J. WALTER THOMPSON

(1993-1997)

-Conceptualized and wrote copy for the following accounts: Warner Lambert (Halls, Clorets, Listerine, Bactidol), Unilever (Pepsodent), Sime Darby, Matsushita (National), Taisho (Lipovitan), Pilipinas Shell (Rotella X, 2T Triple, Food Industries (Nagaraya, Cream Corn Starch), CFC Corporation, Philamlife, Ayala Land, Inc.

-Presented creative output to clients

-Supervised shoots and recordings for TVCs, radio commercials and AVPs.

-Participated in successful pitches for Philippine Airlines, Globe Telecoms, Landbank, and Ayala Land, Inc.

SENIOR WRITER LINTAS (NOW LOWE)

(1991-1993)

-Conceptualized and wrote copy for the following accounts: Wander Philippines (Ovaltine), Purefoods (Sorbetero, Coney Island), Unilever (Close Up)

-Presented creative output to clients

-Supervised shoots and recordings for TVCs, radio commercials and AVPs.

-Participated in successful pitch for Purefoods (food conglomerate)

OTHERS:

(1985 – 1991)

Copywriter for Pure & Simple Advertising Agency (1988-1991)

Staff writer for Philippine Institute for Alternative Futures, a private foundation involved in helping non-government organizations (1987).

Wrote and produced audio-visual presentation for Ateneo de Manila University Recruitment Program (1986)

Freelance Production Assistant/Coordinator for various TV and Film productions such as Expo and Viewpoint (Special Interest Programs, TV), “Bilanggo ng Dilim” (Prisoner of Darkness, Film), “Hero” (TV Pilot), “Lasa ng Pasko “ (Taste of Christmas, special TVCs produced for a soy sauce brand – first job) – (1985 –1986)

AWARDS AND RECOGNITION

-1999 Bronze Award (Advertising Congress’s Araw Awards) –

POP/ Collateral Category: JAKA Brochure (Bozell)

-1997 Finalist – Hollywood Pitchmart Scriptwriting Competition. Title of Entry: “Nostalgia”, a sci-fi drama film feature.

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-1988 Honorable Mention – ABS-CBN Scriptwriting Competition. Title of Entry: “Children’s Fantasy Hour” (children’s fantasy TV series). ABS-CBN is one of the leading broadcast networks in the Philippines.

SEMINARS ATTENDED

- 1994 The Thompson Way J. Walter Thompson

- 1996 The Thompson Branding Seminar J. Walter Thompson

- 1997 Team Building Seminar Bozell

- 1998 Close To The Customer Seminar Bozell (Hong Kong)

SPECIAL SKILLS

-Proficient in writing ad copy, press release, audio-visual scripts and screenplays.

-Can direct audio-visual presentations

-Have considerable knowledge of Microsoft Word, Power Point, Scriptware

-Basic knowledge of Adobe Photoshop, Adobe Illustrator, Adobe Premiere, Adobe After Effects

-Can play guitar and keyboard

-Can compose songs and jingles

-Can operate DV cam

EDUCATIONAL BACKGROUND

PRIMARY

Colegio de San Agustin (1969-1976)

SECONDARY

Colegio de San Agustin (1976-1980)

COLLEGE

Ateneo de Manila University (1980-1985)

Bachelor of Arts Degree - Communication Arts

REFERENCES

Teresita Cruz VIVA Entertainment, Inc.

Vice Chairman

Jose Romualdez Foote, Cone & Belding

Chairman & CEO (FCB) Phils.

Dennis Garcia FCB Phils.

Former Executive Creative Director/

CEO-Creative Director Strategy & Magic

Javier J. Calero J. Walter Thompson Phils.

Retired Chairman and CEO

ADDRESS AND CONTACT NUMBERS

RESIDENCE : Unit 8C – First Metro Strata Condominium, Laurel St., (Cor. Nueve de Pebrero), Bgy. Pleasant Hills, Mandaluyong City 1550

TELEPHONE : +63 (2) 726-1612

CELL NO : 091*-******* (wife’s cell)

E-MAIL : ************@*****.***

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