Huan Guo
301-***-**** *********@*****.*** No sponsorship required
EDUCATION
University of Maryland, College Park, MD
Robert H. Smith School of Business 2014.05
Master of Science in Business (MSB), Focus Area: Marketing Analytics Northwest University, China 2013.07
Bachelor of Economics, International Economics and Trade GPA: 3.7/4.0
• Received Academic Scholarships-Dean’s List 2010-2011
• Vice President of Student Union
EXPERIENCE
Chang’an Calligraphy Exhibition, Shaanxi Province, China 2009.02-2010.02 Marketing Analyst
• Identified marketing strategy for Chinese calligraphy sales and reached targeted segments;
• Leveraged Excel to classify artworks according to the style, price, and customers’ demographically profile; Managed database in SAS and transferred literary profile to data to create a new client digital profile in Excel;
• Led team of 15 to analyze the promotion and advertising of calligraphy;
• Contributed to the design and management of company’s website and blog; Bank of China, Shaanxi Branch, China 2010.04-2010.12 Sales Assistant
• Managed data collection and data analysis in Excel to show the trends of new financial products;
• Worked collaborate with bank clerk to process private deposit and withdraw transactions;
• Co-generated private funds sales in consumer credit service; Bank of China, Shaanxi Branch, China 2012.02-2012.12 Financial Analyst Assistant
• Collected data and analyzed company’s profile in Excel before making financial investment;
• Managed in-house investment performance database; Contributed to finance management function to support the direct manager of finance department;
• Analyzed financial data in SAS and Excel to contribute financial report and provided statistic information and recommendation;
Lady M Online Boutique 2014.09-Present
Personal Style Consult
• Collected online shopping trends from diversity social network website; Made questionnaire about specific shopping category; Analyzed research results in Excel and SAS to target different customer segments;
• Doubled the customers by advertising through diversity social media and targeting particular segment
ADDITIONAL INFORMATION
• Language: English (Full professional proficiency) Mandarin (Native or bilingual proficiency)
• Technical: Microsoft Office, Excel, SAS, SPSS, R, SQL, Tableau, Google Analytics, Machine Learning, Infographic;
• Volunteer: International Horticultural Exposition 2011 Xi’an China 2011 Taught English and Chinese in rural area in China 2010