Timothy M. Hennessy
Date of Birth : ** September
Contact
Tel : 806-***-****
e-mail :***.**********@*****.***
Address
*** ***** *****, ***** **** Myers, Florida 33903
Education
**** ** **** *ndiana State University - Bachelor of Science Major: Communications Studies Minors: Political Science/Technical Theatre Work Experience
Lubbock Habitat for Humanity, Lubbock, Texas Contract Marketing and Communications Consultant April 2016 - Present
Build/manage social media platforms and train staff on best practices and use
Design graphics and elements for use in strategic fundraising and digital advertising
Develop PSA advertising campaigns for application window and ReStore donations KCBD-TV, Lubbock, Texas Full Time
General Sales Manager May 2015 – March 2016
Manage and train Television and Digital Sales Managers and Account Representatives
Create revenue generating ideas and all television/digital sales presentations
Manage station budgets and prepare corporate reporting
Develop and Support Sales and News Marketing Initiatives
Long history of interdepartmental cooperation and strategic projects to drive news ratings and revenue WSLS-TV, Roanoke/Lynchburg, Virginia Full Time
Local Sales Manager July 2013 – May 2015
Manage and train 8 Account Representatives on television and internet platforms
Create revenue generating ideas and all television/digital sales presentations
Develop and Support Sales and News Marketing Initiatives
New Business Development: 2014 New Business Goal achieved in July 2014
Long history of interdepartmental cooperation and strategic projects to drive news ratings and revenue
Training in Paradigm Sales Management
Training in ESA Company Methodology
WTWO/WAWV-TV, Terre Haute, Indiana Full Time
eMedia Manager/Local Sales Manager February 2007 – July 2013
Manage and train 10 Account Representatives on television and internet platforms
Achieved or Exceeded corporate budget 10 out of 12 quarters
Create generating revenue ideas and all television/digital sales presentations
Create all television sales presentations
Indiana State University Athletics Producer (10 basketball, 1 football, 1 baseball game annually)
Webmaster for mywabashvalley.com/biz
Station Graphic Designer; Logo/Banner Production
STRATA Television Inventory Manager
Affiliate Transition Team (FOX to ABC)
WTWO/WFXW-TV, Terre Haute, Indiana Full Time
Sales and Marketing Account Executive December 2002 – February 2007
WTWO record holder Most New Business in one month $25,000 [02/06]
WTWO record holder Most New Business in one year $175,000 [2006]
Q106/Q206/Q107: Most New Business in Nexstar Broadcasting Corp. [400+ Reps] WTWO-TV, Terre Haute, Indiana Full Time
Creative Services Producer, Newscast Director February 1997 – December 2001
Creative Services Producer/Corporate Video Sales
Senior Director/Associate Director – Local News
Camera/Chyron Max Operator – Newscasts/Live Sporting Events [Indiana State University Athletics] Activities and Interests
Community Service Board of Directors: Habitat for Humanity of Lubbock [2015-Present] Board of Directors: VA Workforce Development [2014-2015] Board of Directors: Ronald McDonald House of SWVA [2014-2015] Board of Directors: Council on Domestic Abuse [2011-2013] Board of Directors: Indiana State University Federal Credit Union [2012-2013] Board of Directors: Vigo County Parks Department [2012-2013 Mayoral Appointment] Key Skills
Proficient or familiar with a wide array of television and internet management software and systems, including: STRATA Inventory Matrix Sales Solutions Adobe Photoshop MS Office Wide Orbit MS/Traffic Ad App Sales OSi Simmons Local Research Recent Achievements
2016 Summer Olympics: Local goal achieved 6 months before games, first in company 2015 Super Bowl: 105% to Goal
2014 New Business: 132% to Goal
2014 HS Sports Initiatives:125% to Goal
2014 Winter Olympics: 115% to Goal
2014 News Based Initiatives: 120% to Goal
Work Related References
Marc Montoya
Chief Revenue Officer at Chideo/
Former SVP of Digital, Nexstar
Broadcasting
Doug Edge
National Account Manager at
Farm Journal Media/Former
WTWO Director of Sales
Heather Strohm
Community Development at
Purdue University
Tim is a charismatic, motivational leader who is willing to lead by example. He brings a knowledge of television sales and a wealth of real-world digital media and marketing that is highly creative and insightful that creates powerful result driven campaigns for our clients. Tim always brings new ideas and questions to the nationwide group for projects, campaigns and product launches and then finds ways to make our business more efficient and profitable.
His impressive body of work is a testament to his character, fortitude and ability as a forward-thinking strategist on the forefront of the ever-evolving digital media market place.
Tim has an outstanding creative mind for the internet. He always delivers great looking online advertisement campaigns and promotions to our clients. He also goes out of his way to make sure the clients get the results they are looking for. Tim is a very professional individual who focuses on the needs of businesses in the Wabash Valley. He provides excellent communication to his clients and resource partners and does a splendid job of building relationships to positive impact WTWO both with clients and other companies in the region. In addition, Tim strives to provide assistance and support with non-profit programs in the Wabash Valley to fulfill the high level of need among disadvantaged individuals in the area. It has been and will be a pleasure to do business with Tim!
Reference Contact Information
Mika Crist
Paula Phillips
Doug Edge
720-***-**** KDVR-TV FOX 31 Local Sales Manager
812-***-**** WTWO-TV Senior Account Executive
765-***-**** National Account Manager at Farm Journal Media Karl Edwards
Erik Breon
806-***-**** KCBD-TV Senior Account Executive
425-***-**** KCBD News Director