Sales Manager
Resume:
RAFFY MADERAL
Visual Merchandiser
AREAS OF EXPERTISE
Product placement - Merchandising stocks according to the brand guidelines, product
stories and flow
Space planning - Having the ability to create space for the new stories to highlight in
the floor, handling 11 Department Stores in a region with different floor layouts and
fixtures to display merchandise
Creative - Ability to do colour palettes, color coordination, plain versus print rule and
stories with or without a brand guidelines. Can make outfits in the fixtures, gondola, and
in the volume stands and tables. Placing dressed mannequins in volume tables and
walls as per the merchandise highlighted in the same area. Create stories and outfits in
the window
Brand marketing - Involved in doing brand activity, store allocations, and POS
planning in every stores, communicating with the brand partner from London and
marketing team to do the approval and decision making, for what materials to be used,
quantity subject to allocate per store grade and sizes. Doing allocation with the vm
staffs once POS is ready from the printing press
Maximising sales - Delivering good and making merchandise looking attractive for
customers, making outfits and doing add ons in a particular display helps customers to
to give more options to buy. Having conversation with the store managers and staff to
maintain and replenish the merchandise. Emails management team and in store vms
for the updated merchandise done and to be implemented to other stores for the brand
consistency.
Opportunities - Travelled around kingdom of Saudi Arabia for brand support,
supervising staffs, and involve new store set up
Fixture layout - Supervising in store vms to what floor fixtures to be used in changing
stories and outfits in gondolas and walls
PERSONAL SUMMARY
Highly creative with the ability to drive brands forward through innovative visual
schemes and concepts. Possessing a proven ability to make a strong impact with
visual merchandising and have a flair for redesigning in-store layouts to drive
sales forward. Have strong product knowledge and currently working as part of a
close knit team to ensure that best & worst sellers are monitored. Continuously
implementing visual guidelines to make sure that visual standards are maintained
at all times.
Looking for a suitable visual merchandiser position as the next step in an already
successfull career.
WORK EXPERIENCE
Fashion Retail Store Fawas Alhokair Fashion Retail (F&F LONDON)
AREA VM SUPERVISOR - November 2012 - Present
Mainly responsible for the visual representation of the shop floor by maintaining
high standards of visual proposition through use of new lines to continuously
update and re-freshen the look of the store.
Duties:
Organising the effective and efficient utilisation of store space.
Working closely with the management and marketing team to increase sales.
Recommending brand, price point and buying depth strategies.
Working with the VM Manager, in store vms and sales teams to achieve
commercial goals.
Involved in rearranging, remerchandising & replenishing new stock as it arrives.
Analyzing sales figures and forecasting future sales volumes.
Communicating with other retail channels on overall business plans.
Coordinating store display in line with brand guidelines and strategy.
Delivering weekly floor moves, window installations and mannequin styling.
Translating catalogues & promotions into real designs on the showroom floor
Page 2
KEY SKILLS AND COMPETENCIES
An ability for combining colours and styles and putting outfits together.
An eye for interior designs and putting showroom displays together.
Experience of space or visual planning within the retail sector.
Achieving business objectives by delegating.
Proven ability to make commercial decisions that make an impact.
Excellent sense of brand empathy.
Fully mobile with good time management skills.
ACADEMIC DEGREE
BACHELOR OF SCIENCE IN NURSING 2009
REFERENCES
FARIED SOLOMON VM MANAGER
******.*******@********.***.**
VIPUL LAHOTI MARKETING MANAGER
*****.******@********.***.**
RAYMOND CABRERA VM SUPERVISOR (WEST REGION)
*******************@*****.***
PERSONAL DETAILS
Raffy Maderal
Sky City Riyadh, KSA
M: 053*******
E: ************@*****.***
DOB: 09/09/1988
Nationality:
Filipino
Page 3
Contact this candidate