Business Developer, Sales Marketing Strategist, Guest Speaker, Mentor

L. KORATTA CAMPESE

“Proven ability as a team leader capable of aligning multi level management teams to produce and implement innovative marketing strategies. Effective problem solver with keen business acumen who takes pleasure in motivating individuals to produce high quality programs and services. Demonstrated leadership and management of activities for cultural organizations, public companies, an ad agency and non-profit association.”

117 Davis Trail, Thornton, Ontario L0L 2N0

E-mail: *******@*******.***

H: 705-***-**** C: 705-***-****

SUMMARY OF QUALIFICATIONS

Experienced cultural and business development professional.

Motivated executive specializing in strategic planning and brand development and sales.

Extensive experience in program / project management.

Motivational facilitator and company spokesperson with strong ability to direct opinion and create support.

Proven marketing strategist in franchise promotions, product and corporate identity.

Experienced developer of pro-active media relations.

Proven expertise in Social media, electronic, web, print, and radio and television production.

Strong knowledge and implementation of crisis management.

Strong achievement orientation with a commitment to delivering business results.

Strong customer orientation, possessing strong negotiation and mediation skills with the ability to motivate others to achieve mutually beneficial sales objectives.

Excellent verbal and written communication skills with ability to speak and present to key decision makers and customers both internally and externally.

A person of high integrity and commitment and possess a strong work ethic.

Ability to manage tasks and to exercise independent judgment without supervision.

Strong analytical skills - ability to analyze sales trends in the territory and use the information to make sound business decisions

Excellent organization skills, accurate and detailed oriented.

Computer proficiency in Microsoft Office (Word, Excel, PowerPoint), various desktop publishing programs on PC with preference to Apple.

WORK HISTORY

Logistics Administrator

2014 - Present

Foster relationships for one of Canada’s largest courier companies Facilitate the movement of various documents and Federal Express packages throughout Northern Ontario.

RESPONSIBILITIES - ASSOCIATE

Direct flow of traffic for package handling.

Maintain safety relations between corporate office and Barrie depot.

Partnership Developer Allandale industrial Refrigeration/Off The Grid Home Comfort

2011 – 2014

Concept developer, sales/Marketing strategist and Brand Developer of company offering sustainable, energy efficient alternatives to the conventional energy consumption Model as well as conventional HVAC sales. Groomed for technical understanding by assisting ammonia technicians and participating in various compressor/evaporator/ installs and change-outs.

RESPONSIBILITIES - EXECUTIVE MANAGEMENT

Contract procurement and negotiations for Ammonia Food processing plants and Ice Rink Arenas.

Contract procurement and Business development for consumer based HVAC pilot project.

Promote brand messaging and identity through multiple stream marketing

Director of programs, design to stimulate provincial awareness of OEM’s

Develop concepts, produce elements corporate Website, social media, print and radio campaigns.

Work in conjunction with director of Power Stream Corporation to develop and foster new programs.

Align concepts and create, revenue generation in partnership with the OPG (Ontario Power Generation).

Strategically design and sell products that encourage existing relations and stimulate new partnerships.

Promote brand messaging and identity through multiple stream marketing

Director of programs, design to stimulate provincial awareness of OEM’s

Develop concepts, produce elements corporate Website, social media, print and radio campaigns.

Work in conjunction with director of Power Stream Corporation to develop and foster new programs.

Align concepts and create, revenue generation in partnership with the OPG (Ontario Power Generation).

VP of Sales and Marketing 2007 – 2011 Robert Simpson Brewery (the Flying Monkeys Craft Brewery)

Reporting directly to the president, provided expertise as a brand builder. Creating and delivering exciting targeted campaigns to reach core customer base. Projects ranged from repackaging strategies to new product launch to repositioning products.

RESPONSIBILITIES - CORPORATE MANAGEMENT

Partnered in conjunction with the CEO, President and financial partners, preparing reports and making on advertising, sales and critical path development.

Initiator of the Robert Simpson Culture used as a tool to promote the brewery in all aspects of its branding, operations and management.

Working knowledge of retail route to market, beer operations and brand strategy

Align marketing with OCB (Ontario Craft Brewers) mandates while maintaining profitability and uniqueness of brand identity.

Increased Robert Simpson Brewery market share in LCBO by 75% within a three month period.

Realigned pricing to facilitate increased brand awareness and advance consumer market share.

Summer 473 ml. can sales increase by 500% during the same sales period of the previous year.

Responsible for the selection of TBS (The Beer Store) distribution channels based on marketing initiative that centered on neighborhood development.

Responsible for the alignment of Licensee, retail (LCBO / TBS) and end user in an all-encompassing marketing strategy.

Spearhead communication with LCBO to make Robert Simpson the first Microbrewery to participate in warehouse delivery.

Launched Gorilla advertising technique that increased summer sales by 35% over previous year. -Facilitated the increase of brand awareness throughout Ontario while maintaining a distinct camaraderie with the local beer patrons of the City of Barrie.

Catapult a local brewery from rural status to provincial brand recognition.

Writer, producer, concept developer of first radio campaign.

Promoted partnerships with organizations outside of Barrie to encourage brand awareness. Robert Simpson branding thoroughly established through an alliance and partnership with the world renown Clé de la Baie organization in Penetanguishine

Launched Robert Simpson first point of sale promotion with local resort owners as a first step of local synergy campaign.

Chief Business Development Officer MacLaren Art Gallery, Barrie, ON 2006 – 2007

Reported directly to the Interim Director. Responsible for corporate fundraising and the strategic implementation and resurgence of the MacLaren Art Centre. Initiated damage control measures designed to reinstall confidence in its politicians, partners, donors, patrons and the citizens of the City of Barrie.

RESPONSIBILITIES - CORPORATE MANAGEMENT

An active participant and leader in the committee process development of a new corporate mission statement and values.

Align with the social elite, corporate directors, proprietors and the citizens of the City of Barrie to become the liaison and spokesperson for the MacLaren Art Centre.

A strong advocate of social programs designed to help the citizens of the City of Barrie.

Negotiated with local bus company to provide dramatically reduced rates for Schools within the Simcoe Country School Board, who couldn’t afford services.

Ignited a second level to the existing VanGo program where Simcoe County school children could experience art and participate within the gallery while increasing education revenues.

Secured funds for the Simcoe County Health Departments “Special Needs”, program.

Actively procured funds for the Bereaved Children's Art Therapy Program.

Generated revenues for VanGo. Internal and external program.

Concept developer of original revenue generating plan for Urban Vision 07 media campaign.

Architect for the corporate benefactor program.

Independently responsible for the development of various grant proposals in addition to a variety of government and foundation grants such as OAC (Ontario Arts Council) and the Trillium foundation.

2006 – Launched the first “Santa at the MacLaren”. Designed as a friend-raiser to encourage new visitors to the gallery generating a profit of $798.00 and over 200 first time attendees.

An active promoter of the MacLaren Art Centre through various public speaking engagements for Rotary, special events, various promotions, radio production/writing/announcing.

A visionary, responsible for the creation of phrases and campaigns such as “Take Flight with the MacLaren Art Centre”,

“The Efforts of those before me “Friend raising”, “Outside Partnerships Strengthen the Foundation” and “Barrie: The City big enough to be a contender, but small enough to care”.

Developer of various media campaigns utilizing radio and print. “Art Camp at the MacLaren”, “Does Size Matter”, “Zone in at the MacLaren”, “Meet Santa at the MacLaren”, “February Blues at the MacLaren”, “A new MacLaren Art Centre for the people”.

Assigned to Battle of the Bands fundraiser which in 2006 raised an unprecedented $32,000 dollars.

President Korcom Studios, Mississauga, ON 1994 – 2006

Responsible for all aspects of business operations, including supervision, project management, budget and finance, business development, marketing. Medium size business that exceeded 2.5 million annually while consistently reaching targeted growth of 12% per annum.

RESPONSIBILITIES - CORPORATE MANAGEMENT

Lead, manage, and direct day-to-day operations of a full service advertising and promotions agency.

Define resource requirements and business process and policy to successfully launch and manage the business.

Identify, negotiate, develop, maintain, and enhance clientele relationships for the Canadian market.

Continuously refine the company's competitive strategy and positioning.

Ensure compliance with local laws and regulations in respective markets.

Demonstrated success leading a cross-functional advertising, sales and promotions team.

Strategic thinker who can lead overall planning & development of corporate clientele objectives.

SPECIAL PROJECTS

Aligned six microbreweries to agree on marketing for the OCB’s DP2-Discovery Pack

Integrated Marketing for the Golden Griddle Corporation. Toronto, ON.

Pioneered Skyjack marketing video campaign. Bolton, ON.

Conceived and launched 5 Star Bingo Campaign for Shoppers Drug Mart, Toronto, ON

Established promotional strategies for Innotec North America. Oakville, ON.

Created innovative brand-building initiatives for Sanex Chemicals Inc. Mississauga,

Concept Developer and Senior Communications Manager, “The Classic Date”

Multiple Sclerosis Association. Toronto, ON.

BOARDS AND COMMITTEES

Board of Directors for Downtown Barrie BIA. 2006 - 2011

Committee member (Marketing) Ontario Craft Brewers Assoc. 2006 - 2010

Chair of Heritage & Culture Committee 2006 - 2010

Board of Director for Tourism Barrie 2006 - 2009

Premier Ranked Steering Committee member 2006 - 2008

Board of Directors for Barrie Film Festival 2006 - 2008

Committee member Multiple Sclerosis Association 1997 - 2001

EDUCATION

Saint John Ambulance Emergency First Aid/CPR and AED (Expiry 2017)

National Association of Underwater Instructors, Toronto, ON 1995 - 2007 Certificate,

Canadian Advertising Association of Practitioners, Toronto, ON 1986

B.A.A. RTA –Media Communications Ryerson University, Toronto, ON 1986

First year Applied Arts Program, Ryerson University, Toronto, ON 1983

ACHIEVEMENTS

Coach for Richmond Hill Phoenix “AA” Major Bantam Rep Baseball Club 2015-16

Coach Innisfil Cardinals Minor Bantam Rep Baseball Association 2014-15

Nominated Innisfil Chamber of Commerce 2011

Business of the year Recipient of 2009

Legislative brewing awards Recipient of 2008

Negotiated sponsorship of “American LeMans” LMP1 race winning team Intersport Racing.

Packaging Developer of OCB Discovery Pack 2

Advanced Rescue Scuba Divers - Advanced Rescue. Toronto, ON

Golden Griddle Advertising Agency award - Best Agency, Toronto, ON

Corporate sponsor and fund-raiser for The Moss Park Little League Baseball team. Toronto, ON

Concept developer of the MS Bachelor Classic fundraising event.

Co-founder of the Toronto Feature Film Workshop. Toronto, ON

Canadian Broadcasting Corporation Telefest Awards. Toronto, ON Prod/Writer/Director – Best Rock Video, Toronto, ON

Producer/Writer/ Host, for TV Ontario’s educational series; “The No Name Show”. Toronto, ON

Vocal artist (Warner Brother Records) 99 with a bullet – Billboard Magazine, New York

Vocal Scholarship, CBC – Charles Jordan, Toronto, ON

Founder of the Multiple Sclerosis “Bachelor Classic”

L. Koratta Campese 117 Davis Trail, Thornton, Ontario L0L 2N0

email: *******@*******.*** H: 705-***-**** C: 705-***-****

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