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Marketing, Communications, Public Relations

Burlingame, California, United States
October 26, 2016

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Carla Jewell




Self-motivated, skilled, and service-oriented professional with excellent verbal and written communication skills. Proactive, creative, and resourceful communications professional with strong organizational and project management skills.

Proficient in computers and applications: IBM PC, Apple Macintosh, MS Windows 2000, MS Word, Excel, PowerPoint, FileMaker Pro, Keen understanding of internet technologies. Knowledge of: PhotoShop, Adobe Illustrator, QuarkXpress, PageMaker.


B.A. in Communications, U.C. Santa Barbara

Certificate Program in Marketing, U.C. Santa Cruz Extension


Jewell Communications

Sunnyvale, CA 1999-Present

Marketing and Communications Consultant

Public relations and marketing communications

New Business Development

Internet Marketing

Community relations

Writing and editing

WCFA Sunnyvale CA 2001-2009

Special Projects Consultant

Marketing, database management, and client relations

Prepare materials for classes and presentations

Market Research

Research data for clients and create books in PDF format

Compaq Computer Corporation (Formerly Tandem)

Cupertino, CA 1997-1999

Public Relations Specialist

Developed PR Plan for “Up & Running Race” to benefit the Second Harvest Food Bank

wrote press releases

created media list

pitched story to print and broadcast media

Wrote all Tandem Division executive biographies for national speaker program

Secured opportunities for contributed articles and editorial coverage

Researched and contacted Y2K editors of computer trade publications to create an editorial database

Interviewed product managers and wrote product bulletins to communicate NonStop Himalaya news to the sales force via the Internet

Created and maintained an editorial tracking database for Himalaya and Telco/UNIX groups to proactively find editorial opportunities

Researched and prepared PR materials for briefing and press kits

Frost & Sullivan

Mountain View, CA 1995-1996

Public Relations Specialist

Responsible for writing and editing press releases, in addition to providing PR support for industry tradeshows, seminars, and conferences. Duties included facilitating monthly industrial group meetings to open communication between research, sales, and marketing groups

Developed and maintained contacts with news media in business and industry press

Established editorial contacts for international publications, resulting in generating new sales leads in Asia and Latin America

Saved thousands of dollars by covering all company’s service industries, both domestic and international, for over two months during an internal crisis

Planned public relations strategies and participated in product launch meetings

Expanded press coverage by adding over 1,000 editorial contacts

Researched, wrote and edited press releases, pitch letters and announcements to editors

Managed editorial calendars and developed editorial opportunities

Set up interviews between editors and analysts for quotes in publications

Created opportunities for analyst to write bylined articles in trade journals

Wrote and edited articles for internal newsletter


International Association of Business Communicators

Director of Volunteers, 2000

Community Relations Director, 1999

Santa Barbara Women’s Political Committee, 1995

Public Affairs Intern

Worked with marketing team to create and promote social events for fund raising campaign

Provided technical support to the W.P.C. strategic planning process

U.C. Santa Barbara Club Sports, 1994

Marketing Intern

Researched companies and acted as communication liaison on behalf of the department to meet its goal by successfully raising $10,000 for completion of the new Recreation Center

Created and wrote a brochure for a state championship tournament

Generated funds for brochure by developing a promotion campaign to sell ad space to local businesses

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