Carla Jewell
E-mail: acw8qb@r.postjobfree.com
QUALIFICATIONS
Self-motivated, skilled, and service-oriented professional with excellent verbal and written communication skills. Proactive, creative, and resourceful communications professional with strong organizational and project management skills.
Proficient in computers and applications: IBM PC, Apple Macintosh, MS Windows 2000, MS Word, Excel, PowerPoint, FileMaker Pro, Keen understanding of internet technologies. Knowledge of: PhotoShop, Adobe Illustrator, QuarkXpress, PageMaker.
EDUCATION
B.A. in Communications, U.C. Santa Barbara
Certificate Program in Marketing, U.C. Santa Cruz Extension
WORK EXPERIENCE
Jewell Communications
Sunnyvale, CA 1999-Present
Marketing and Communications Consultant
Public relations and marketing communications
New Business Development
Internet Marketing
Community relations
Writing and editing
WCFA Sunnyvale CA 2001-2009
Special Projects Consultant
Marketing, database management, and client relations
Prepare materials for classes and presentations
Market Research
Research data for clients and create books in PDF format
Compaq Computer Corporation (Formerly Tandem)
Cupertino, CA 1997-1999
Public Relations Specialist
Developed PR Plan for “Up & Running Race” to benefit the Second Harvest Food Bank
wrote press releases
created media list
pitched story to print and broadcast media
Wrote all Tandem Division executive biographies for national speaker program
Secured opportunities for contributed articles and editorial coverage
Researched and contacted Y2K editors of computer trade publications to create an editorial database
Interviewed product managers and wrote product bulletins to communicate NonStop Himalaya news to the sales force via the Internet
Created and maintained an editorial tracking database for Himalaya and Telco/UNIX groups to proactively find editorial opportunities
Researched and prepared PR materials for briefing and press kits
Frost & Sullivan
Mountain View, CA 1995-1996
Public Relations Specialist
Responsible for writing and editing press releases, in addition to providing PR support for industry tradeshows, seminars, and conferences. Duties included facilitating monthly industrial group meetings to open communication between research, sales, and marketing groups
Developed and maintained contacts with news media in business and industry press
Established editorial contacts for international publications, resulting in generating new sales leads in Asia and Latin America
Saved thousands of dollars by covering all company’s service industries, both domestic and international, for over two months during an internal crisis
Planned public relations strategies and participated in product launch meetings
Expanded press coverage by adding over 1,000 editorial contacts
Researched, wrote and edited press releases, pitch letters and announcements to editors
Managed editorial calendars and developed editorial opportunities
Set up interviews between editors and analysts for quotes in publications
Created opportunities for analyst to write bylined articles in trade journals
Wrote and edited articles for internal newsletter
OTHER EXPERIENCE
International Association of Business Communicators
Director of Volunteers, 2000
Community Relations Director, 1999
Santa Barbara Women’s Political Committee, 1995
Public Affairs Intern
Worked with marketing team to create and promote social events for fund raising campaign
Provided technical support to the W.P.C. strategic planning process
U.C. Santa Barbara Club Sports, 1994
Marketing Intern
Researched companies and acted as communication liaison on behalf of the department to meet its goal by successfully raising $10,000 for completion of the new Recreation Center
Created and wrote a brochure for a state championship tournament
Generated funds for brochure by developing a promotion campaign to sell ad space to local businesses