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Manager Management

Fair Lawn, New Jersey, 07410, United States
October 22, 2016

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Northern New Jersey

551 *** ****

Internet marketing professional with 20 years’ experience in search engine optimization (SEO), pay per click (PPC), management, email marketing, blogs, social media management, web advertising and portal management, website development and management. Continuing education instructor at William Paterson University and Glen Rock Community School, Introduction to Internet Marketing, Social Media, Search Engines, and Introduction to eBay. Possesses BA from William Paterson University.



e-Marketing Manager

Responsible for Vision Research's Internet brand, including, websites, blogs, SEO, PPC email marketing programs, reputation management, local language programs (Spanish, French, German, Italian, and Japanese websites and marketing collateral), web portal management, blogs, social media management (including Facebook, Pinterest, Twitter, Google+, StumbleUpon, You Tube, Vimeo). Manage third party directories.

Successfully launched three websites during my tenue

Developed and launched local language MicroSites in Spanish, French, German, Italian, Chinese, and Japanese

Launched and maintained e-commerce store generating in excess of $100,000 in annual revenue

Wrote and presented five-part webinar titled “Social Media and Leveraging the Internet: Marketing” for AMETEK, Vision Research’s parent company, to a worldwide audience.

LEEB CAPITAL MANAGEMENT, New York, New York 2006 – 2007

Internet Marketing Manager,

Responsible for operations and administration of 10 websites across the entire Leeb brand. Performed search engine optimization for all websites across the brand utilizing both manual and automated submission. Established Commission Junction affiliate programs for each publication with a total of 750 affiliates Managed and maintained 14 different e-mail lists. Cross-promoted various newsletters in the Leeb family of publications. Developed relationships with advertising and direct marketing agencies. Originated, administered and reported on co-registration programs with third party vendors.

Developed and launched and

Increased search engine ranking on Google and Yahoo from positions in the 20’s to the top three.

Created and managed Google, Yahoo, MSN and Kanoodle pay-per click programs, achieving click through rates as high as 75%

Freelance Internet Marketing Consultant, New York Metro Area 2003 – 2006

Performed search engine optimization utilizing both manual and automated submission. Provided e-mail and list management and maintenance. Coded, sent and tracked e-mail blasts

Successfully managed 35 websites through complete project life cycle from inception to launch

Developed in-house affiliate programs averaging 175 affiliates

Designed and managed direct marketing pay per click programs

Created gift registry programs

Consistently increased search engine rankings on Google and Yahoo


Internet Marketing Manager,

Managed planning, design, construction, programming, content and site management for:,, and Supervised day to day operations of the Internet Marketing Department, Provided both HTML and image management maintenance to all web sites Developed relationships and negotiated contracts with vendors, including web design and programming firms and freelance professionals

Directed construction of sites with Microsoft Project

Maintained integrity of projects with Microsoft Visio

Developed and maintained search engine and employment web site advertising campaigns

Created and managed Pay-Per-Click search engine program - in the 11th week of the program traffic (unique visitors) doubled from the start of the program

Developed and managed affiliate program with 1750 affiliates through Commission Junction

Interacted and coordinated with in-house marketing, sales and general management to insure consistency across the brand.


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Northern New Jersey

551 *** ****

MMT SOLUTIONS, INC. Parsippany, New Jersey 1999 – 2001

Internet Services Manager; Project Manager

Managed planning, design, construction, programming, content and site management for the following web sites:,,,,,,, and Coordinating all necessary programming elements. Providing technical and customer support on pertinent issues dealing with our services. Administered day to day operations of the web hosting department

Managed planning, design, construction, programming, and delivery of 2000 Nabisco Annual Report on CD-ROM

Laser Eye promotional CD-ROMs

Building a team of graphics and programming specialists



Chief Executive Officer

LONG ISLAND KNIGHTS, United States Basketball League (USBL),

Vice President and General Manager


B.A., Communications Arts, Minor in Business Management, William Paterson University, Wayne, New Jersey


Freelance writer and photographer for magazines in the antiques and collectibles markets:

Gameroom Magazine – Contributing Editor; Monthly columnist “The Feldman Factor;” Antique Week,

Collectors’ Showcase. Mid-Atlantic Antique Monthly

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