Marta Pernas

UX/UI Designer, Interaction Designer, Visual Designer, Information Architect

Personal Statement

Lead UX Designer Scholastic Inc.

Classroom Magazines Digital 2015-Present

UX/UI Designer Scholastic Inc.

Marketing 2014-2015

Interaction Designer Scholastic Inc.

Freelancer 2013-2014

UI Designer/Front-End Developer Simbiant Inc.

Freelancer 2012-12

References

Available upon request

Work Experience

Professional Skills

Design Skills

Programming Skills

Software Skills

Languages

Education 2003-2007

I am a passionate UX/UI Designer who loves to create delightful, easy to use experiences and a BIG believer in lean design techniques that follow a user-centered approach. Responsible for designing elegant, customer-focused website solutions for the Classroom Magazines customer experience.

Rapidly prototype and wire-frame responsive concept for websites and Apps. Manage the user system interface, its site architecture, interaction and visual design across the web, desktop and mobile applications. Translate business needs into simple, engaging user-centered solutions. Support marketing and advertising in UX design – advertising modules, sign in and registration modules, free trial user flows, etc. Collaborate with producers to define individual website requirements while maintaining cohesive experiences across all brands Collaborate with Editorial and Visual interface design for content strategy while implementing best practices.

Lead every aspect of UX including user research, user ability testing, interaction design, visual/UI design, and interactive prototyping. UI-User Interface

Create CM site maps to address user flow errors and maximize the ease of locating each piece of information.

Define multiple device scenario considerations, responsive fluid layout Participated in cross-functional teams that include creative leads, other designers, project management, product management, software developers, and QA.

Created digital assets that effectively communicate product function and intent, user interaction, and screen hierarchy.

Rapidly produced multiple concepts and prototypes; knowing when to apply pixel-perfect or lo-fi wire-frames.

Translated ideas, sketches, and wire-frames into high-fidelity mock ups and UI designs.

Conceptualized and designed iconography, product layout and designed HTML games interactivity.

Designed flexible templates for game designs

Manage multiple projects at one time, switching focus between projects as required to manage priorities

Ensuring user’s needs are aligned with business goals. Excellent workflow collaborator with developers.

Agile processes and methodology applied to desktop & mobile design products.

Supervise and mentor other designers on UI latest best practices and making sure the team deliverables

meet users and business requirements

Interfaces design with strong branding and

user-center logics.

Visual Design

UX & UI Design

Persona Creation

Information Architecture (IA)

Requirements Definition

Prototyping

HTML, CSS, JavaScript, jQuery

Adobe CC, Invision App, Sketch, Axure RP, Gira

English and Spanish

NJCU - New Jersey City University

BFA Communication Design/Illustration

https://www.behance.net/martaperna1256

UI Designer Serco Inc.

Freelancer 2009-2012

Visual Designer Federal Jeans Inc.

Art Department 2007-2012

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