HIGHLIGHTS

Led key marketing initiatives and proven track record of success at The Washington Post

Improved efficiency within circulation operations at The Washington Post

Earned MBA (concentrated in International Business and Hospitality) from The George Washington University

Proficient in English and Turkish (read, write, translate)

Proficient in MS Office Programs

Excellent work ethic with high energy and judgment skills in high pressure and fast-paced environment

WORK EXPERIENCE

Freelance/Consultant

Provided strategic and organizational advice on business management, marketing and operations projects for The Washington Post and small businesses

Provided training and monitoring regarding to various systems and programs for The Washington Post

March 2015 – Present

THE WASHINGTON POST

Associate Marketing Manager

Washington, DC

July 2012 – March 2015

Strategized/developed/executed Marketing programs; reduced operational costs; analyzed, tracked and evaluated results; increased Easy–payment subscriptions by 13%; decreased subscriber stops by 20%.

Managed/planed events; directed stuff & budgeting, communicated with all involved parties

Managed/recruited/negotiated contractors to ensure favorable customer experience with effective operations management; decreased number of consumer complaints; gained additional revenue

Managed multi-channel (digital, email, direct mail, telemarketing) brand campaigns; improved number of e-mails on files; tested new tactics

Acted as a liaison between corporate vendors & Advertising Department; conceptualized and approved bill inserts, communicated the protocols, and monitored the process

Conducted consumer research and analyzed existing rates to compel pricing strategy; recommended & implemented changes; improved efficiency within circulation IT

Coordinated day-to-day project management tasks for Customer Service Center; increased productivity

Forecasted and managed Consumer Marketing Retention budget while watching the expenses

Worked with the creative team to create promotional materials

Managed and created high-impact promotional and informational deliverables to communicate with consumers; smoothly led complex price increase implementation process.

Marketing Operations Specialist

August 2010 – June 2012

Assisted with marketing retention projects and ensured all the operational goals are achieved

Maintained the agenda for Consumer Marketing weekly meetings; eliminated miscommunicated issues

Served as liaison between Consumer Marketing and Circulation-Systems to ensure the system set up supports promotions

Acted as a liaison between corporate vendors & inside Advertising team

Acted as the central point of contact for delegating assignments of Marketing team

Managed/Assisted with Marketing events

Ordered promotional subscriber fulfillments

Senior Staff Associate

June 2008 – August 2010

Reconciled draw and returns for wholesalers and other publication partners

Assisted with corporate billing procedures; ensured the deadlines are met

Increased sales by taking initiatives to sell hard copies of the newspaper around the country; initiated and sold 6,000 copies in 2 days during inauguration

Assisted with organizing events, identify opportunities for improvements, and reported back with recommendations

Composed and analyzed dynamic reports

Aligned detailed agent consolidations, created special maps and calculated carrier stem miles

Run charitable campaigns and served as a captain for TWP Charities; became the top fundraiser within the company

Home Delivery Administration/Intern

June 2007 - June 2008

Updated subscriber accounts, maintained databases; discovered and resolved subscriber issues

Improved customer relations; received many thank you letters and comments from the readers on social networks as an appreciation

Improved workflow between Customer Service and Home Delivery Administration; created positive impact on customer satisfaction

Acted as a liaison between departments to communicate advance newspaper orders

WASHINGTON TALENT AND VIDEO

Rockville, MD

Coordinator/Photographer

October 2005 - 2012

Acted as a team leader and in charge of creating images at various corporate functions

Communicated the logistics with team members; interact with clients to ensure positive satisfaction

Provided corresponding materials and system set up for the particular act; trained new team members

OZMAN INTERNATIONAL EDUCATION SERVICES

Adana, Turkey

Program Coordinator/Advisor

October 2003 - January 2004

Planed and facilitated marketing activities to introduce various programs; increased sales by 20% in the first month of employment

Advised 5 to 20 students daily on selecting international colleges

Interviewed prospective candidates for Au Pair program to determine proper placement with families; coordinated paperwork and schedule

EDUCATION

THE GEORGE WASHINGTON UNIVERSITY

Washington, DC

M.B.A Master of Business Administration, Concentration in International Business and Hospitality

September 2009-August 2012

Related Courses: Strategic Management in the E.U.

Paris. France

STRAYER UNIVERSITY

Washington, DC

Bachelor of Business Administration

September 2004- May 2007

GPA: 3.93; Dean's List for 9 consecutive semesters; Awarded Bailey Family Foundation Scholarship

Concentration in Management and Human Resources; Member of Alpha Chi Honor Society

SKILLS/ACTIVITIES

Computer: MS Office, PhotoShop, Route Smart, StatTools, DSI, Syncronex

Languages: English and Turkish

Interest: Sports, Music, Traveling, Cooking, Fundraising, Volunteering: Captain of DC annual Heartwalk Team, Community Services, Annual DC Turkish Festival, International DC Wine & Food Festival, Production team member at Turkish-American TV.

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