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Service Manager

New York, New York, 11201, United States
October 16, 2016

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R. Clay Ballard

*** ******* ****** ********* **

Brooklyn, New York 11201

347-***-**** or


Communications Professional with a demonstrated background in Health Insurance and Healthcare with EmblemHealth, Inc., as well as other social service agencies and arts organizations. Strong capabilities in strategically developing, managing and executing communications plans that meet organizational objectives. Able to marshal resources, including internal and external information gathering, corporate and government policy, print and publishing vendors. Proven track record of success at generating printed and electronic communications.


Written Communications ● Project Management ● Strategic Planning Proposal Writing ● Administrative Organization ● Event Planning

● Metrics and Evaluation ● Web Development


Managed communications planning for medical providers at EmblemHealth, Inc. Collaborated with every level of the enterprise. Projects included multiple New York State-mandated incentive payment plans, new healthcare initiatives such as one of the country’s first patient-centered care models, creating promotional and training materials for several disease care and wellness programs. Worked with the Product Development and Proposal teams to respond to City, State and Federal RFPs, as well as drafting commercial proposals. Developed communications for a new provider network in response to health care reforms. Wrote and edited the quarterly provider newsletters from print to electronic publication. Developed content for multiple web pages. Oversaw complex contract and policy mailings.

Prepared material in all formats, including letters, press releases, promotional materials, training materials, forms and other internal and external communications for EmblemHealth, Inc., Fort Greene Strategic Neighborhood Action Partnership (SNAP). Helped found the Fort Greene SNAP and wrote the proposal that initially funded the organization. Drafted a $125,000 federal Ryan White grant for the creation of the Fort Greene HIV Community Development Program and became its Executive Director. Identified and assisted in drafting multiple grant proposals for various community development and community AIDS service programs. Consulted with several arts organizations, writing text for multiple funding opportunities. Developed strategic five-year plans for the Fort Greene SNAP and for the Fort Greene HIV Community Development Program, presenting both to New York State for implementation and continued State support. Elected to serve as the interim Executive Director of the SNAP. Worked backstage at several Off-Broadway houses and provided administrative services for small not-for profit Theaters. Wrote successful grants for not-for-profit theater companies, including an ongoing grant of $150,000 for Elevator Repair Service, an experimental theater company. Directed a major health fair staged in Fort Greene Park for over 90,000 community members; planned borough-wide AIDS awareness training conferences and press events for the Fort Greene HIV Community Development Program. Coordinated monthly events on insurance-related topics for the New York Claim Association. Directed La Cage at HIP, a talent show that built morale as HIP Health Plans merged with GHI to create EmblemHealth. Coordinated annual conferences at SUNY Downstate Brooklyn Adolescent Service-Providers Network for AIDS Prevention (BASNAP). Served on the Board of Directors for the Brooklyn Plaza Medical Center. Co-chaired BASNAP. Helped found and co-chaired the 718 AIDS Coalition bringing awareness of the impact of AIDS in the outer boroughs. Recently elected to the Board of Directors of the Elevator Repair Service. Served on the 10th Anniversary Development Board for the Red Bull Theater Company and continue to work on their Gala planning committee.


Post EmblemHealth 2015 – 2016

Since 2015, wrote two plays, as well as continuing to work as a volunteer with Elevator Repair Service and the Red Bull Theater Company. One play, Bernini in Ecstasy, has had five readings in the Northeast and in Rome. Recently completed a second play: a reworking of Shakespeare’s Romeo and Juliet set in Elizabethan England. In July, directed a short play, and won the competition. EmblemHealth, New York 1997 – 2015

Senior Communications Specialist

Fort Greene Strategic Neighborhood Partnership, Brooklyn, NY 1995 – 1997 EDUCATION

University of Southern Mississippi, Hattiesburg, MS BFA, Theater


Microsoft Word ● Excel ● PowerPoint ● Outlook ● Access SharePoint ● Adobe Pro ● Nuance ● Snag-It

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