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Sales Product Development

Orem, Utah, 84097, United States
October 13, 2016

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801-***-**** **** N *** E, Orem, UT 84097


****-**** ******* ***** **********, MARRIOTT SCHOOL OF MANAGEMENT Provo, UT MBA Candidate, 2016, Finance, Marketing and Strategy

• Walmart Strategic Finance Consultant; Real Estate Big Data Visualization

• Deloitte MBA Finance & Supply Chain Case Challenge; 1st Place

• George Stoddard Finance Academic Scholar; Top 15%

• President of China Business Club (CBC); Director of Graduate Entrepreneurship Association (GEA); 2007-2010 CHINA FOREIGN AFFAIRS UNIVERSITY Beijing, CN Bachelor of Science, Economics

• Class President 300+ hours serving student body, effectively leading student events via budgeting & planning EXPERIENCE

Summer 2015 DELL Inc. Round Rock, TX

Consultant, Data Analytics

• Lifted click-through rate by 8% for paid search and click to open rate by 7% for email by developing and implementing data analytical tools based on sales data and consumer insights, facilitating North America’s units, revenue and profit maximization

• Authored “A Toolkit for Digital Media Strategy”, improving downstream & upstream KPIs and content creation 2013-2014 UNION LIFE INSURANCE Beijing, CN

Senior Manager, Product Development and Management

• Designed, priced and launched online lending platform, earning the distinction of “Best Employee of 2013”

• Developed creative credit backed investment vehicle which returned $60M to company by packaging SMB loans

• Engaged with Finance, Sales and Operation and Risk Management teams to create a product portfolio strategy roadmap to inform future product development decisions within tight deadlines

• Increased sales operations by 12% by creating and implementing a product training program in 20+ sales offices

• Achieved customer satisfaction ratings 6% > market average by refining application & customer service process

• Led cross-functional team of product managers, risk analysts, and attorneys to implement a new credit-rating/anti- fraud process, resulting in a delinquent ratio 3% lower than the market average

• Strategized finance operations to develop product financial models and engaged with Sales, Operation and Risk Management teams to drive communications of key execution deliverables relative to product P&L forecast 2012-2003 CHINA NET CREDIT FINANCIAL GROUP Beijing, CN Manager, Product Development and Management

• Identified customer target segments and designed $100M+ online lending loans, funding 3,100 + small businesses

• Implemented product training program in 20+ sales offices nationwide, resulting in net increase of sales by 15%

• Exceeded sales goal by 15% by creating and executing product marketing strategy and by contributing GTM plan

• Planed and prioritized product portfolio and roadmap by conducting marketing research and monitoring product key KPIs to identify opportunities or flaws and made recommendations for new products features and changes

• Originated competitor product due diligence report to identify market trends, financial performance and ops risks

• Initiated and executed scalable demand generation programs by using digital media vehicles such as paid search 2010-2012 CREDITEASE GROUP Beijing, CN

Associate, Product Development and Management

• Raised the return on marketing spend by 6% by evaluating and eliminating poor performed marketing activities

• Evaluated and helped define customer segments and product positioning for potential launch of financial products

• Drafted due diligence report, leading the cooperation between Morgan Stanley and CreditEase Group 2007-2010 HAINAN AIRLINE Beijing, CN

Finance Analyst, Real Estate Division

• Managed the operations of a $180 million capital fund project with duties that include money management etc.

• Performed commercial real estate investment analysis, including creating pro-forma & DCF financial models ADDITIONAL

• Data Management: Tableau, Argus, MS Suite, Linear Regression, Web design and SQL

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