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Marketing Communications

Location:
Los Altos, California, United States
Posted:
October 14, 2016

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Rachel M. Proctor

*** ****** ******, #* • Los Altos, CA 94022 USA

Home 650-***-**** • Mobile 650-***-****

acw15r@r.postjobfree.com

Summary

An experienced, results-oriented marketing communications professional capable of managing multiple projects in a fast paced, high-pressure environment. Seeking a challenging position with an innovative company to utilize creative, strategic, and organizational abilities.

• Project Management • Event & Exhibit Program Management

• PR/Media Relations • Collateral Development & Graphic Design

• Web Development • Style/Branding Guideline Development

• Digital Marketing/Social Media • Desktop Publishing & Print Production Professional History

Natus Medical Incorporated, San Carlos, CA 2013 to 2016 Marketing Communications Manager, Newborn Care

Manages marketing communications programs to promote Natus Newborn Care product lines. Consults with marketing, management, sales, and external agencies to develop appropriate messaging and vehicles for company. Manages the preparation of sales aids & collateral. Manages advertising and marketing-related public relations projects. Develops style guidelines for corporate- wide and partner-wide compliance with Natus image and presentation. Manages development and execution of content, layout and usage of corporate website. Responsible for ensuring all products, product lines and product families maintain proper and uniform branding and look. Responsible for development and implementation of corporate social media program. Extensive graphic design and layout, as well as copy development and editing. PneumRx, Inc., Mountain View, CA 2012 to 2013

Marketing Communications Associate

Responsible for marketing projects supporting U.S. and European initiatives, including sourcing/managing vendors, managing/developing corporate website(s), and marketing administration. Collaborated with clinical affairs on development of US Pivotal Clinical Study support collateral (i.e. brochures, media kit, newsletters), ongoing website content development, and other materials as identified. Management of US trade shows and conferences, including regional events and seminars. Monitored & responded to Public Relations inquiries. Managed development and production of content, layout and usage of corporate websites. Design, editing and publishing of monthly clinical newsletter. Managed branding assets (i.e. logos, images, corporate elements) to ensure look and feel of corporate materials were consistent and up to date. Natus Medical Incorporated, San Carlos, CA 2006 to 2012 Marketing Communications Manager

Responsible for effective corporate, global and multiple product line marketing communications for medical device company. Oversaw development and coordination of all marketing communications programs to promote Natus Corporate and its products across all divisions. Consulted with other areas of marketing, management, sales, and external agencies to develop appropriate messaging and vehicles for company. Managed the preparation of sales aids. Coordinated advertising and marketing- related public relations projects. Interacted with vendors to produce promotional materials. Developed style guidelines for corporate-wide and partner-wide compliance with Natus image and presentation. Coordinated and managed development and execution of content, layout and usage of corporate website. Managed exhibit program & budget. Responsible for ensuring all products, product lines and product families maintained proper and uniform branding and look. Creation of collateral pieces, including direct mail, brochures and booth graphics. Extensive graphic design and layout, as well as copy development and editing. Natus Medical Incorporated, San Carlos, CA 2004 to 2006 Marketing Program Manager

Managed all branding assets related to logos, collateral, web sites, signage, promotional giveaways, advertising and photography. Creation and production of collateral pieces, including direct mail, brochures and booth graphics. Extensive graphic design and layout, as well as copy development and editing.

Natus Medical Incorporated, San Carlos, CA 2003 to 2004 Marketing Specialist

Marketing communications responsibilities for medical diagnostic company. Creation of collateral pieces, including direct mail, brochures and booth graphics. Extensive graphic design and layout, as well as copy development and editing. Cohesion Technologies, Inc., Palo Alto, CA 2001 to 2003 Marketing Coordinator

Marketing project management and sales support for medical biomaterials company. Team member on the planning and execution of a highly successful product launch. Coordination of advertising placements, as well as development and design of marketing collateral. Design, editing and publishing of quarterly marketing newsletter. Responsible for vendor sourcing and relationships. Filing and maintenance of trademarks. Primary administrative support to VP, Marketing & Business Development. Implementation of department accrual/expenditure tracking system. Coordination of market research, meetings, and educational programs. Logistical support to field sales force. Magex Ltd., Palo Alto, CA 2000 to 2001

Administrative Assistant, US West

Administrative and facilities management at West Coast office of UK-based digital rights management company. Coordinated sales meetings and training seminars. Provided all administrative support to US executive business development staff. Accountable for the maintenance of all US office operations. Created accounting reporting system to provide visibility of US expenditure to headquarters.

Element 14/Acorn Software, Palo Alto, CA 1998 to 2000 Office Manager, US

Administrative and facilities management at US field office of UK-based technology design company. Primary marketing liaison to UK headquarters. Developed & managed vendor relations, as well as coordinating projects with corporate development team. Provided all administrative support to US executive staff, as well as managing operations of US office. Oratec Interventions, Inc., Menlo Park, CA 1996 to 1998 Administrative Assistant

Administrative and front desk coordinator at emerging biotechnology company. Chief support to Controller and Director of Human Resources, as well as back-up administrative support to all other departments. Developed electronic employee record keeping system for Human Resources. Coordinated corporate events. Assisted Sales and Marketing with projects as needed. Education

The Fashion Institute of Design & Merchandising (FIDM), San Francisco, CA 1988-89 Visual Communications

Adobe Certified Training Ongoing

Software Proficiency

Adobe® Creative Suite – InDesign®, Illustrator®, Photoshop®, Acrobat® Professional Microsoft® Office Suite – Word®, PowerPoint®, Excel®, Visio® MS SharePoint®

WordPress; Custom Website CMS (Content Management Systems) Agile PLM (Product Lifecycle Management)

References available upon request.



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