Key/Corporate Account Manager/Business Development/Marketing

SHERALYN SKAAR

Email: *******@*****.*********:*******@*****.***

Mobile: 404-***-**** www.linkedin.com/in/sheralynskaarhttp://www.linkedin.com/in/sheralynskaar/

Experienced Business Developer/Account Manager seeking to leverage strengths in relationship-building, presenting, research, strategic planning, and negotiation. Proven skills in marketing, customer retention, and promotions. Successful in developing plans that resulted in more than 20% increase in new opportunities. Instrumental in developing and managing business processes that result in increased ROI.

PROFESSIONAL EXPERIENCE

Freelance, Business Developer and Marketer (2014-Present)

Project-based business development.

I assist small to medium companies and practices in business development marketing initiatives, including strategic research, special projects, lead generation, and touch plans.

Courier Express Inc., Sales Support Manager (2013-2014) (Laid off during corporate restructuring)

Regional Courier and Distribution.

Managed internal cross-functional corporate processes including industrial engineering, contracts, business intelligence, compliance, technologies, and day-to-day sales cycle of regional team. Coached 8 Regional Account Managers in research and lead generation and targeted industry sector program development, in partnership with VP/Operations. Monitored expense reports.

●Improved Regional Sales Managers’ account activity reporting from 42% to 100% accuracy.

●Reduced aging accounts receivables by 96%.

●Drastically reduced RFP response time, resulting in 50% increase in new opportunities.

The Inside Track, Director of Marketing/Client Development (2012-2012) (Time-specific Contract)

Distributor of high-quality carpet and flooring to trade show industry.

Partnered with digital marketing firm on corporate rebranding campaign including full redesign of website, logo and marketing strategy. Created calendared email prospect touch plan based on analytics. Managed all outgoing digital and print media client communications. Developed cohesive corporate pricing structure for all products and services. Researched competitors’ sales strategies. Assisted with sales proposals and Salesforce implementation. (Time-specific contract ended after 8 months.)

●Sold and managed high-profile National Political Party Convention 2012 Event project (11K square feet), achieving over 40% profit margin.

●Secured Georgia Lottery Monday Night Football Event project and managed materials sourcing, budget, production, and logistics.

AIT Worldwide Logistics, Global Account Executive (2010-2011) (Company sold)

International logistics services provider.

Acquired new business in OEM, trade show, home delivery, pharmaceutical, government, and warehousing sectors, including consolidation and kitting. Successfully gained executive-level audiences at companies previously unreachable by AIT. Led contract negotiations/renegotiations with customers. As liaison between client and operations team, initiated turn-key customer account set-up, including technology and financial services.

●Sold international lane with $50K revenue for major equipment supplier.

●Acquired raw material import account with revenue in excess of $1MM.

Coldwell Banker and Keller Williams Realty, Real Estate Sales (2005-2009) (Market crash)

Residential real estate sales, services, and marketing firms.

Excelled in listing acquisition and unique marketing for luxury properties based on cold calls. Expert in market analysis, data interpretation, and developing recommendations. Created a high-touch prospecting process with 30 unique brand impressions per year. Produced marketing/training events and workshops targeting real estate investors. Participated in trade shows.

Team Worldwide Logistics, Senior Account Executive (2002-2003) and (1996-1999) (Company sold 2003)

Domestic/international logistics services provider.

Spearheaded sales and business development across new markets, domestic and international: air and ocean. Managed the sales process from start to finish while partnering with operations to drive continuous improvement and ROI. Grew and retained client base through extensive prospecting, networking, needs assessment, and troubleshooting. Performed customer account and financial analyses. Monitored competitor activity. Mentored and coached new Account Executives. (Joined UPS after first term with Team and was recruited back by owner.)

●Sold and managed 300+ accounts, including multi-unit national accounts.

●Exceeded all revenue goals.

Account Executive, United Parcel Service, Atlanta, GA (2001-2002) (Invited back to Team Worldwide Logistics)

Worldwide logistics and distribution services provider.

Managed existing customer base while pursuing new value-added business opportunities in distribution. Negotiated agreements with C-level executives and ensured impeccable service delivery through direct and frequent contact with operating management. Gathered and analyzed customer-specific operational and financial data to meet annual business plan. Highly effective in resolving client issues and conflicts to maintain customer loyalty and drive contract renewals.

●Grew organic and new business revenue by 20%.

●Established and managed key partnership with the United Way Leadership program.

EDUCATION AND TRAINING

GEORGIA STATE UNIVERSITY – Atlanta, GA - B.A. in Political Science and Speech Communications

●Georgia General Assembly Internship, Office of the Courts

Researched and monitored activity of proposed legislation, including research and relevant committee and constituent meetings.

●Federal Reserve Bank Internship, Museum and Operations Tour Guide and Research Library Consultant

Led private group tours of museum and operations. Researched and provided information to constituent inquiries and concerns.

Specialized License, Training and Proficiencies:

●Georgia Real Estate Salesperson Licensee #293587 (Inactive)

●Dale Carnegie Sales Advantage

●Spin Selling Techniques

●Microsoft Office Suite

●Constant Contact

●Salesforce

●ACT!

AWARDS & RECOGNITION

●Award-winning writer, multiple categories, Georgia Press Association

VOLUNTEER ACTIVITIES

●Neighborhood revitalization effort: Research contractors and participate in selection and monitoring for neighborhood beautification to ensure timely and quality completion of projects. Act as contact for neighbor questions and concerns. Assist in monitoring and reviewing financial activity.

●Atlanta Humane Society: previous volunteer work included walking dogs and assisting with adoption process.

Contact this candidate