Benita Evone Darby

*** ******* **** **

Jersey City, NJ 07304

Cell: 646-***-****; Email acvu6z@r.postjobfree.com; Skype Evone65

PROFESSIONAL EXPERIENCE

American Media Inc., New York, NY, September 2005- March 2016

Consumer Circulation Marketing / Fulfillment Manager

Assisted in filing annual USPS Statement of ownership for 14 print titles, prepared monthly postage expense report, reported advertising rates and received advertising approvals.

Assisted sales and advertising departments with request for proposals, assisted research department.

Collaborated with multiple departments to communicate new initiatives and managed new projects and partnerships.

Customer service responded and resolved customer complaints regarding late or missed issues, change of addresses, customer segmentation and assisted in cross selling between titles, moved from print to digital, processed customer analysis report, assisted customer with mailing or drop shipment requests.

Managed and executed marketing programs and promotions, marketing campaigns and optimization.

Led ongoing process improvement activities with colleagues to drive efficiency and effectiveness on marketing campaigns. reached client’s expectations and worked with advertising and editorial teams ensured corporate brands were on target.

Marketing direct mail campaigns, which included list rentals, analysis and created new campaigns, worked with letter-shop for mail merges; processed 6 campaigns per year price testing, split test.

Interacted with planning and finance departments to ensure the correct booking of fulfillment and subscription distribution cost, review and coded invoices.

Managed day to day set up and delivery of email marketing campaigns and monitored campaign effectiveness, assisted sales and marketing teams with request for proposals.

Managed fulfillment center CDS: set up ongoing liaison with fulfillment services which included adherence to contract, maintained master schedules for print and digital, inventory control, adherence to performance standards, and participated in periodic performance review.

Oversaw the day-to-day execution of digital and print marketing campaigns, brochures, one sheets, postcards, emails, websites and assisted the sales and advertising teams.

Oversaw the creation of subscription edition breaks for all titles to ensure that editions were created for all advertising regional and demographic special editions.

Prepared monthly and weekly print orders for 14 print and 13 digital titles

Prepared monthly analysis reports: renewals and billing, postage, digital, fulfillment.

Responsible for filing AAM publisher’s statements and audits for 14 print and 13 digital titles.

Prepared yearly schedules for renewal and billing for 14 titles for update instructions.

Responsible for the production of American Media Inc. (AMI) Star, National Enquirer Ok, Men’s Fitness, Flex, Muscle and Fitness, and Playboy subscription schedules which included updating schedules, renewal and billing for the Consumer Marketing Department.

Reviewed media performance and reported on circulation short fall analysis digital tracking.

Supervised and trained staff of 3.

Updated monthly response analysis and reported campaign results to upper management.

Worked closely with Executive Vice President of Consumer Marketing on special projects.

Worked closely with marketing team to ensure we utilized our brands with outside marketing partnerships.

Worked closely with agency manager to ensure all agency orders went on file at the fulfillment bureau, managed fulfillment bureau to ensure all orders were on file in an accurate and confirmed processing of subscription orders.

Worked closely with marketing team to ensure we are utilized our brands with outside marketing partnerships; managed relationship with SEM (search engine marketing, display and paid social media agencies to develop media strategies as well as supporting other online marketing initiatives (e.g. SEO, display, paid social media) across multiple external agencies and cross-functional partners.

Worked consumer marketing director on enhancing corporate brands; including email blasts and creative.

Worked closely with digital manger in setting up emails blast via using dream-weaver.

Worked closely with digital organizations Google, Zinio, Barnes and Nobles / Nook review.

monthly analysis report and report analysis; oversee development of post analysis reports.

Niche Media, New York, NY, January 2003 - September 2005

Circulation Marketing Manager

Assisted with expense reports and budgets.

Assisted with developing marketing plans and budgets for next fiscal year.

Compiled and evaluated renewal and invoice cost; evaluated renewals and billing series for future testing.

Coordinated with vendors to create marketing materials for mailers, assist with request for proposals.

Created ideas for free gifts to promote with subscription offers.

Created marketing ideas and platforms to enchance sales; help develop marketplace updates for the department.

Coordinated with lettershop contacts to implement standards and process for promotional mailings and marketing campaigns.

Identified and developed partner relationships with highly trafficked niche sites, and other new vendors/platforms/technologies that supported our marketing efforts. Gathered and analyzed appropriate research to develop publishing plan options and strategic recommendations across all assets (print, digital, tablet, mobile).

Direct Mail Campaigns: processed direct mail campaigns 3 times a year; worked with lettershop and merge-purge house and provided instructions, confirmed input and output was on target; ensured quality control of promotional efforts.

Managed Brown fulfillment center: daily correspondence, provided information in regards to advance renewals, special projects, monthly reports and daily letter-shop instructions, tip on or inserts instructions, provided source codes; ensured that operations were in place to capture orders and to report them, set up liaison with fulfillment services including adherence to contract approval of invoices.

Managed budgets, expenses and performance of mail campaigns and creative test.

Managed distribution list to ensure Gotham, Hampton and Ocean Drive magazines were received by all hotels and distributed to rooms through out the tri-state area.

Managed day to day set up and delivery of email marketing campaign results to upper management.

Monitored tracking and ordering of stock test analysis.

Partnered with internal product marketing teams to help set budgets and managed expansion of marketing initiatives

Prepared AAM statements and audits for 4 publications.

Prepared holiday promotional campaigns from planning and design stages to execution and final analysis.

Prepared monthly and year end analysis.

Maintained tracking system for monitoring stock inventory.

Worked with VP of Sales Development and VP Marketing for marketing events and partnerships to increase circulation, targeted new customers through various pricing and promotions.

Worked with fulfillment bureau to ensure timely and accurate processing of subscription orders; responsible for reviewing subscribers weekly and montlhy labels prior to magazine delivery.

Worked closely with marketing team to ensure we are utilizing our brands with outside marketing partnerships; manage relationship with SEM (search engine marketing, display and paid social media agencies to develop media strategies as well as supporting other online marketing initiatives (e.g. SEO, display, paid social media) across multiple external agencies and cross-functional partners.

American Express Publishing, New York, NY, January 2002 – January 2003

Fulfillment / Circulation Manager

Assisted in developing tests for mailers, quality control for final product.

Developed marketing strategies for retaining subscribers for print and online.

Compiled and evaluated renewal and invoice cost.

Established collaborative, productive working relationship with internal/external planning teams to ensure media and marketing strategies are being delivered and brand goals/client needs were met.

Assisted with developing marketplace updates for the department; established collaborative, productive working relationship with internal/external planning teams to ensure media strategies are being delivered and brand goals/client needs were being met.

Gathered and analyzed appropriate research to develop publishing plan options and strategic recommendations across all assets (print, digital, tablet, mobile).

Managed fulfillment center Time Customer Service and CDS ensured monthly print orders were processed and labels prepared in a timely fashion.

Managed promotional campaigns, budgets, and supported marketing managers with special projects, in house advertising and direct mail campaigns; managed budgets, expenses and performance of direct mail campaigns and creative test.

Tracked in house advertisement orders, processed loss of margins.

Prepared AAM statements and audits for 2 publications.

Reviewed current renewal and invoices series and formulated recommendations for future test.

Prepared holiday promotional campaigns from planning and design stages to execution and final analysis.

Worked closely with multiple departments to communicate new initiatives and managed project development.

Worked closely with 4 marketing managers to ensure that all programs and partnerships were in agreement with American Express guidelines and AAM acceptance, assisted with marketing ideas and platforms.

Montcalm Publishing, New York, NY, August 1998 – January 2002

Assistant Circulation Director

Assisted circulation director with budgets and mid-year forecast reports and budgets by modeling, and assisted with circulation department budgets.

Created and maintained printing and production schedules.

Created and implemented master schedule for billing and renewal efforts

Compiled and evaluated renewal and invoice cost.

Developed and analyzed monthly promotional campaigns to subscribers.

Direct Mail: processed direct mail campaigns four times a year; worked with various vendors, and account teams, merge purge house, letter-shop house and printing plants.

Managed fulfillment center bureau Kable ensured monthly print orders were processed and labels prepared in a timely fashion, managed schedules for billing and renewals.

Managed direct report and contributed to cost cutting efforts.

Prepared AAM statements and audits for four publications.

Purchased blow-in and bind-in cards.

Reviewed current renewal and invoices series and formulated recommendations for future test.

Prepared holiday promotional campaigns from planning and design stages to execution and final analysis.

Scientific American, New York, NY September 1995 – August 1998

Fulfillment / Circulation Marketing Manager

Assisted circulation director with budgets and expenses and mid-year forecast reports and budgets by modeling, and assisted with circulation department budgets.

Created ideas for free gifts to promote with subscription offers.

Created and maintained printing and production schedules, work closely with RR Donnelley.

Created and implemented master schedule for billing and renewal efforts

Compiled and evaluated renewal and invoice cost.

Developed and analyzed monthly promotional campaigns to subscribers.

Direct Mail: processed direct mail campaigns four times a year.

Ensured quality control of promotional marketing efforts

Maintained tracking system for monitoring stock inventory.

Managed fulfillment center bureau CDS ensured monthly print orders were processed and labels prepared in a timely fashion, managed schedules for billing and renewals.

Managed budgets, expenses and performance of email campaigns and creative tests.

Coordinated with letter-shop contacts to implement standards and processed promotional mailings and markting campaigns.

Updated monthly response analysis and report campaign results to upper managements.

Archaeology Magazine, New York, NY, February 1994 – September 1995

Circulation Marketing Manager

Assisted advertising department and accounting department, served as liasison between advertisers and sales department and accounting department, managed the budget advertiser wanted to spend.

Acted as liaison betweeen partnership and archaeology magazine, reviewed marketing partership billing and contracts.

Assisted circulation director with budgets and expenses and mid-year forecast reports and budgets by modeling, and assisted with circulation department budgets.

Attended meeting between advertisers and partnership to help asssure clients needs and budgets were adhered to.

Created and implemented master schedule for billing and renewal efforts

Compiled and evaluated renewal and invoice cost.

Developed and analyzed monthly promotional campaigns to subscribers.

Direct Mail: processed direct mail campaigns four times a year.

Ensured quality control of promotional marketing efforts

Maintained tracking system for monitoring stock inventory.

Managed fulfillment center bureau Kable ensured monthly print orders were processed and labels prepared in a timely fashion, managed schedules for billing and renewals.

Reviewed marketing partnership purchaes and tracked any discrepanicies, liasion between accouting department and client.

Managed budgets, expenses and performance of direct mail campaigns and creative tests.

Turner Subscription / A Faxon Company, New York, NY, August 1989 -February 1994

Sernior Account Manager

Acted as the point of contact for all clients, between accounting and data entry department.

Attended clients meet, attened periodic internal and external cleint relationship meetings to review yealy contracts.

Liaision between accounting department and client in billing process and payment process, reviewed and tracked payments of invoices and discrepancy in payment from client.

Responsible for over 100 library accounts throughout the United States.

Built and maintained srong long-lasting customer relationships.

Created and maintained library subscription list and renewal list for varies magazines and books and newspapers.

Customer Service: resolved clients subscription problems with missing issues or shortage in issues

Compiled and evaluated renewal and invoice cost.

Communicated the progress of monthly/quartely initiatves to external and internal staff.

Established collaborative, productive working relationship with internal/external planning teams to ensure media and marketing strategies are being delivered and brand goals/client needs were met.

Ensured the timely and successful delivery of solutions according to clients needs.

Processed clients yearly renewal list, revisited clients invoices and contracts.

Worked closely with multiple departments to communicate new initiatives and managed project development.

Worked closely with publishers and fulfillment bureaus to resolved clients distribution list.

SOFTWARE: Microsoft Word, Excel, PowerPoint, light HTML. Adobe Campaign

EDUCATION pursuing: B.A., John Jay College of Criminal Justice, New York, NY

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