Toni Donaldson

T. DONALDSON PRODUCTIONS

acvrx3@r.postjobfree.com

972-***-****

EXPERIENCE

Copy Writer, Researcher, Proofreader, Writer (Scripts, Web, TV, Radio, Print, Press Release) Project Manager, Television Producer

AWARDS

• Emmy Award: Trader’s Television Network - Executive Producer, Producer

• Emmy Finalist: Adobe TV- Executive Producer, Producer

• Telly Award: Christian Life Assembly Weekly Broadcast - Producer

• Telly Award: The Success Training Network - Producer

Ivie and Associates

• Copywriter, Script Collaborator for various clients: SEATTLE SEAHAWKS, Albertsons, Safeway, Randalls, Tom Thumb

BSN SPORTS

• SEO Strategist, Content Writer, Copywriter, Editorial Writer, Script Writer – online, print, video, Researcher

• Copywriter / Content manager for Amazon A+ Pages (www.amazon.com) – created project management workflow, managed project including: SEO, interviews of subject matter experts, product examination to write correct informational description for online use on Amazon.com, designed templates for online use focusing on needs of demographic, price point, value, wrote all content

• Editorial Writer – Researched and interviewed sports figures for BSN Catalog, researched appropriate subject matter regarding demographic, wrote editorials, established format, including layout, photos, captions, secured photo permissions, talent permissions

• Script Writer – wrote video biography of BSN SPORTS for marketing purposes working closely with editor to complete in a timely fashion within time constraints for view of potential customers

SPLASH MEDIA

Executive Producer/Manager – copywriter, script writer, researcher, producer – video and print

• Coordinated execution of all materials for specific clients including: script writing for video, audio, and print

• Led development of branding materials and graphic designs directly related to product and target audience

• Copywriter/ proofreader for digital media, PSAs, editorials

• Research demographic/target audiences

• Coordinated content directly related to demographic

• Negotiated and managed all project contracts

• Created and managed project budgets

• Scheduled and managed all deadlines

• Coordinated all development efforts of conceptual ideas for pilot productions

• Led development of branding materials and graphic designs directly related to product and target audience

• Managed $5.5M studio

• Clients including: Mary Kay – LIVE Production, Sam’s Club, McAfee Professional services, Traders Television Network, Mortgage Professionals Television Network, Motivational Television Network, and Christian Life Assembly Weekly Broadcast.

HGTV: Writer, Producer

• Researched, wrote, and produced reality-based television series including: “Cool Pools,” “You Live in What?,” “My First Place,” “My First Sale”

• Project manager

• Selected crew members, determined schedules, maintained schedules

• Researcher, conducted client and talent interviews

• Script writer, coordinated video production- inception through completion

INVESTIGATION DISCOVERY: Producer, Reporter, Writer, Researcher

• Produced the docudrama “Nightmare Next Door”

• Direct interaction with client and talent – pre-interviews, in-show interviews

• Reported daily to executive management

TRUTV: Producer, Writer, Reporter, Researcher

• Produced and wrote multiple shows for the docudrama series “Forensic Files”

• Intense research of sensitive subject matter

• Conducted interviews with victims’ families

• Conducted interviews with high profile authorities: first responders, witnesses, attorneys

• Managed show content from inception to completion

• Script writer

FOOD NETWORK: Field Producer

• Produced the show “Heat Seekers”

• Location scout

• Conducted interviews on location in timely fashion

LIFETIME

Producer, Researcher, and Writer

• Researched sensitive subject matter for the series “The Day My Life Changed”

• Interviewed primary talent and witnesses

• Managed content

• Managed time constraints of talent/crew

OTHER NETWORKS

FOX 4 NEWS KDFW – Producer, Writer, Content Strategist, Researcher

CBS NEWS KFDA – Reporter, Producer, Writer, Content Strategist, Researcher

NBC KAMR – TV – Producer, Reporter, Writer, Content Strategist, Researcher

PBS KAVC – TV – Associate Producer, Writer

EDUCATION

Amarillo College – Dean’s honor list, KACV Scholarship(s)

Degree – Mass Communications

SKILLS

SEO Management (Adword) Script Writing, Copywriting, Producing, Reporting, Budget Management, Marketing, Project Management, MS Office – Word, PowerPoint, Excel

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