Marketing Sales

Annabel Dsouza

House #***,

Village Ward C, Kurla (W)

Near Kohinoor City,

Mumbai – 400070

Maharashtra, India

Mobile: +91-887*******

Email: *******.**********@*****.***

www.facebook.com/AnnabelJDsouza

Twitter: @annabel_dsouza2

Instagram: annabel.dsouza

in.linkedin.com/in/annabel-dsouza-b6b89417

Career Objective

From creating original content for conventional print media channels to social media management and trade show marketing, I have undertaken a wide range of responsibilities during my six-year- long career. With clear and concise communication at the core of my skill set, I believe my content offers distinct value to my readers, social media followers, publishers and all other stakeholders involved. Currently, I am seeking a mid-senior editorial position where I can utilize my strong communication and interpersonal skills to achieve outstanding growth for the company, team members and myself, in that order.

Recent Work Experience

Senior Correspondent at The Times of India (Jan 2015 – Present)

Generating nearly 10 creative feature stories a month on fashion, food and lifestyle

Ideating and planning innovative retail supplements for maximum profitability

Editing and quality-checking over 20 articles per month written by correspondents and stringers across India

Training new recruits in TOI editorial standards in Mumbai and remote locations such as Pune and Kolkata

Managing end-to-end production of retail special features and festive supplements (10 supplements as of now in 2016 alone)

Quality-checking final pages before printing from remote locations (At least 10 per month)

Building and maintaining healthy working relations with internal and external stakeholders such as graphic designers, sales & marketing teams, freelancers, photographers and PR professionals

Networking and brand building at reputed fashion events such as Lakme Fashion Week

(attended over 3 seasons in a row)

Managed social media posts on Facebook, Twitter & Instagram (Until Dec 2015) Freelance Business Editor for Reed Sinopharm Exhibitions (Jan 2015 – Dec 2015)

Creating press releases, sales flyers and marketing communications for diverse international trade exhibitions such as The Health Industry Summit, China Dental Show, API China, PharmChina and China-Arab States Expo

Coordinating between English-speaking marketing teams and native Chinese-speaking editorial teams at their Shanghai and Beijing offices respectively

Writing weekly professional and technical blogs for LinkedIn and managing interactions on Facebook & Twitter

Awards & Achievements

Past Work Experience

Assistant Editor at Spenta Multimedia (Jan 2013 – Dec 2015)

Managing production of monthly magazines for Sterling Holidays and HDFC Bank

Writing creative features for consumer publications such as Jetwings, Marwar, First Update

Ideating and generating content for custom publications such as Boston Consulting Group, Cadbury Oreo and Forbes

Senior Features Writer at Network 18 Ltd (Aug 2010 – Aug 2012)

Conceptualizing two B2B magazines (Modern Plastics & Polymers and Modern Packaging & Design) and creating articles and interviews on business interests

Managing a team of correspondents across three cities – Delhi, Ahmadabad and Bangalore

Generating exclusive business articles and interviews for Network 18’s flagship manufacturing trade show (Engineering Expo) across Tier 2 & 3 cities in India Education

Bachelor of Science (BSc) from Sophia College, Mumbai University, with over 73% in Life Sciences (2010)

Completed High-Impact Business Writing course with a grade score over 90%, provided by University of California, Irvine, on Coursera (online-MOOC platform) in 2015

Completed Marketing in a Digital World course with a grade score of 78%, provided by University of Illinois at Urbana-Champaign on Coursera (online-MOOC platform) in 2016

Currently pursuing online courses on SEO Analytics and Data Management in Excel Co-curricular Experience

Member of Press Club of Mumbai (Since 2015)

Youth for a United World – Mumbai Chapter (2010 – Present) Organising youth-centric events such as outdoor camps and social events to inculcate progressive values such as #OpenYourBorders #EqualStreetsMumbai

Excellence in Science Programme, Sophia College (2007-’10)

Obtained special distinction for experimental work, documenting and analysing results, writing projects and making presentations

National Service Scheme (2007-’09)

Voluntary teaching assignments for underprivileged children

Direct Dialog Campaigner, Greenpeace India (2007) Creating awareness about environmental issues and raising funds for the same

Awarded the annual Student of the Year trophy (2010) from Sophia College

Attended inter-cultural youth exchange program in Budapest, Hungary in 2012

Participated in youth conference at Rome, Italy in 2012 Thanks & Regards,

Annabel Dsouza

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