Marketing Manager

**** **** ***., *** *

San Jose, CA *****

408-***-****

**************@*****.***

DOMINICK I. RAQUEL

SKILLS

EMAIL MARKETING

-Write copies for emails

-Design email autoresponder sequences to engage leads at different stages of lead generation campaigns and increase conversions

-In-depth knowledge of using Mailchimp

-Monitor and optimize emails by reviewing Open Rates and Link Click Rates

CONTENT MARKETING

-Research and identify topics that will relate to a specific niche (market), and those topics that will “assist” conversion.

-Write contents in a form of blog articles

-Monitor interactions with the content through social proofs and boost engaging articles through social ads (Facebook Ads).

SOCIAL ADVERTISING (FACEBOOK PAID ADS)

-Create ad copies for Facebook paid advertising

-Design ad images using various tools like canva.com & spark.adobe.com

-Monitor results through Facebook Ad analytics

-Optimizing ad performance by reviewing metrics like Cost Per Conversion, Click Through Rates, Cost Per Impressions, etc…

LEAD GENERATION

-Create lead magnets and landing pages to generate leads

-Proficient in using Wordpress, Gravity Forms and Optimizepress as lead generation tools

MARKETING AUTOMATION

-Integrate email marketing, content marketing, lead generation and social advertising to automate awareness, engagement, and conversions.

WORK HISTORY

MARKETING INTERN, ICAMPUSLIST.COM

USA (On-site)

July 2016 to present

-Write emails to cold lists to encourage conversion (sign ups)

-Assist in implementing site-wide Google Analytics to monitor company’s KPI’s.

MARKETING MANAGER, LIFEINSURANCEHUB.PH

Philippines (Remote)

January 2015 to present

-Create Facebook Ad Campaign (craft copies and design images).

-Design and create landing pages using WordPress.

-Write blog articles and design social media contents.

-Write email newsletters and autoresponder sequence to support and reinforce the marketing campaigns.

-Monitor the results of marketing efforts and optimize existing ads and/or landing pages, as appropriate

MARKETING CONSULTANT, RETIREFREE.COM.AU

Australia (Remote)

-Designed and created a lead magnet (e-book) to attract the target market

-Create landing pages to support different marketing campaigns

-Designed and wrote email sequences for different marketing campaigns

-Write ad copies and design ad images for Facebook ads to promote different marketing campaigns

EDUCATION

BACHELOR OF SCIENCE MAJOR IN ACCOUNTANCY, PHILIPPINE SCHOOL OF BUSINESS ADMINISTRATION, 2004-2008

Graduate with honors as Cum Laude.

HIGH SCHOOL EDUCATION, ST. PAUL COLLEGE, 200-2004

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