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Product Marketing, Business Development, Strategic Planning

Location:
Carlsbad, CA
Posted:
July 14, 2016

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Resume:

Jim Chase

San Marcos, CA

408-***-****

********@*********.***

www.linkedin.com/in/cemarketingpro

Technology Business Management / Strategic Marketing Executive Proven record of product line management, strategic planning, and business execution to grow revenue for technology products and services. Key contributor in driving HDMI adoption to 4.5B devices and growing video connectivity solution adoption to over 650M smartphones. Demonstrated success in P&L management, product marketing, securing partnerships and winning designs in networking, consumer, IoT, mobile, wireless, video, and gaming markets. Capabilities include:

P&L Management

Market Research

Strategic Planning

Product Marketing

3rd Party Contracts

Competitive Positioning

Forecasting and Budgeting

IP Valuation / Licensing

Mergers & Acquisitions

Professional Experience

Connect, San Diego, CA 2016 to Present

San Diego Sports Innovators, Solana Beach CA

Entrepreneur in Residence / Executive Mentor / Independent Consultant Consult, critique, and problem solve with inventors and entrepreneurs to help them refine their product strategy and business model, create a compelling go-to-market plan and define their brand.

Mentored >10 technology and sports companies to help them develop investor presentations SILICON IMAGE, Sunnyvale CA (now part of Lattice Semiconductor) 2010 to 2015 B2B IP and semiconductor solution provider for high speed interface technologies. Founder of DVI, HDMI, MHL (Mobile High-Definition Link) and WirelessHD video connectivity standards Chief Evangelist / Sr. Director Corporate Marketing and Business Development Responsible to grow awareness and preference for Silicon Image technologies and products to press, ecosystem partners and customers. Lead spokesperson and head of corporate marketing.

Defined strategic outreach programs for MHL adoption resulting in over 650 million shipments

Designed MHL China retail and online promotion programs. Secured top two retailers in China, with presence in 2000 retail outlets in top four cities. Achieved 15% end user brand awareness

Executed multiple third party agreements to develop over 20 new Android applications promoting MHL connectivity for dual screen gaming, entertainment and productivity

Managed budget and strategy for communications, PR, tradeshows, and market research

Served as Allseen IoT Alliance Marketing Chair. doubled membership to over 100 members

Served as President and Chairman, WirelessHD Consortium; added 6 new adopters Sr. Director of Marketing, Wireless Products

Managed P&L, product roadmap, go to market strategy and securing design wins for mmWave RF and baseband products for uncompressed wireless video and gigabit speed data transmission.

Grew WirelessHD revenue 300% in 24 months to $10M with >10 PC and CE OEM designs

Defined and launched 60GHz WirelessHD transmitter for smartphones

Developed IP strategy and defined mobile WiGig RF and baseband chipset

Defined product strategies for wireless USB 3.0 and wireless backhaul applications

Defined module strategy for wireless display products in medical and industrial markets Resume for Jim Chase (continued)

408-***-**** * ********@*********.*** * www.linkedin.com/in/cemarketingpro Director of Technology, HDMI Licensing LLC (wholly owned subsidiary of Silicon Image) Managed Technical Team of 7 founder companies to advance the HDMI specification

Completed HDMI 1.4b spec release supporting 120Hz 3D and defined HDMI 2.0 spec for UHD

Published author in “Handbook of Visual Display Technology”

Chairman and host of HDMI Symposium at CEDIA 2011 CEMARKETINGPRO, San Jose, CA 2008 - 2010

Principal / Consultant

Strategic marketing and business development consulting services to technology clients

Provided due diligence for wireless video technology companies resulting in $25M acquisition

Business development for Korean ODM to promote picoprojector products to US retailers UBICOM, INC., Sunnyvale, CA (now part of Qualcomm) 2007 - 2008 Fabless semiconductor company startup with proprietary CPU and OS optimized for networking Business Development Director, Connected Consumer Platforms Developed market strategy for new business pivot targeting connected consumer devices.

Defined and launched linux wireless tablet and embedded SoC solution; secured 6 design wins

Negotiated partner agreements and IP contracts for wireless display and tablet designs

Built sales and applications engineering teams in Asia to support OEM/ODM customers ZORAN CORPORATION, Sunnyvale, CA (now part of Qualcomm) 2002 - 2007 Video IP and semiconductor maker, $280M revenue in MPEG ICs for consumer imaging products Product Line Director – Encoding Products

Managed 70 person international product team for consumer recording processors and platforms

Won $30M of consumer recording designs at Samsung, Sharp, Toshiba, RCA, and others

Defined strategy and roadmap for fully integrated digital recording SoC for DVDR/DVR products

Negotiated $5M licensing and sale of connected home media IP and software solution OAK TECHNOLOGY, Sunnyvale, CA, (acquired by Zoran 2003) Marketing Director, Optical Storage Group

Managed international team responsible for all marketing of CD/DVD controller ICs

Launched world’s 1st DVD recorder drive chipset; wins at HP, Mitsubishi, and Yamaha

Spearheaded definition and customer acquisition for patented multimedia streaming solution Additional Professional Experience

LSI Logic / C-Cube Microsystems

Analog Devices

VLSI Technology

National Semiconductor

Raytheon Semiconductor

General Dynamics

EDUCATION

MS Engineering California State Polytechnic University, Pomona BSEE, Cum Laude California State Polytechnic University, Pomona Market Leadership Workshop Ivey Business School at Western University, Ontario Technology Product Marketing California Institute of Technology



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