Marketing Social Media

Delivery Agent **/****-Present

eCommerce Business Manager

Manage the eCommerce business for five major television networks and brands including: Discovery, CBS, Showtime, Bravo and Stand Up to Cancer. Facilitate and manage the teams for all aspects of the store including: product development, client relations, creative direction, merchandising, promotional planning, public relations, marketing, profit & loss and sales.

Accomplishments:

Manage over 10 million dollars in revenue.

Increased ShopByBravo.com eCommerce sales by 158% YoY.

Managed the launch of Stand Up to Cancer from start to finish, a 1.3 million dollar business.

Re-launched and re-merchandised the Discovery Store and added 4,000 new SKUs, increased holiday sales by 27% YoY.

Lightwell (Formerly Oxford Consulting Group)

Marketing Coordinator 04/2013-06/2015

Manage marketing and communications operations including social media, lead generation and nurturing, search engine and Meta optimization, marketing insights and data analytics. Convert leads into customers using inbound marketing techniques such as social media marketing and management, blogging, graphic and audio visual content creation. Execute traditional marketing like event planning, multimedia marketing campaigns, website maintenance, advertising copy, list building and email marketing. Plan, execute and oversee social marketing strategies and campaigns.

Accomplishments:

Supported a company-wide rebranding through the redesign of company materials and the company website, coordinated and executed marketing campaigns and administrative transitions.

Researched, gathered and wrote materials for local, state-level and national professional award applications for which the company was awarded.

Increased media and target market engagement by over 200% through marketing campaigns.

Office of Development, Ohio University

Digital Marketing Assistant 05/2012-12/2012

Created and managed the office’s social media marketing campaigns and monitored analytics on Facebook, Twitter, LinkedIn and Pinterest. Set and met social media marketing goals through the creation of engaging original content.

Green Savoree Mid-Ohio

Communications and Marketing Intern 04/2012-08/2012

Planned statewide media tours and promotional events. Managed media queries, interviews and press conferences with IndyCar racers and teams. Wrote website and material copy and expended social media presence and engagement.

Bob Evans Farms, Inc.

Corporate Communications Intern 11/2011-01/2012

Generated communications and marketing materials for campaigns including press releases, media alerts and fact sheets. Managed the corporate philanthropic database and grant requests. Aided in social and digital media efforts by managing Bob Evans’ Facebook, Pinterest and Twitter community of over 100,000 fans.

Education

Ohio University, Athens, Ohio 2009-2012

Bachelor of Science in Journalism, minor in political science.

Graduated cum laude and completed a four-year degree in three years.

Grandview Heights High School, Columbus, Ohio 2005-2009

Advanced Skills

Microsoft Office suite: Excel, PowerPoint and Word.

Adobe Photoshop and Creative Suite, Adobe Analytics, eCommerce back-end management systems, Microstrategy, InDesign. Web design: HTML, CSS.

Strategic social media: Twitter, Facebook, Tumblr, HootSuite, Context Optional, Youtube, Pinterest, Instagram, Search Engine Optimization, blogging, podcasts, web and social media analytics.

Hubspot Inbound Marketing software certified.

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