Marketing Analyst

Wei-yuan (Danny), Hsiao

*** ****** **. **** *, Waltham, MA Phone: 206-***-**** E-mail: ************@*****.***

OBJECTIVE

Seeking a position as a data analyst in the field of marketing where require analytical skills in statistical modeling and data mining to optimize marketing spending, to propel the sales growth, and to improve customer relationship management and customer acquisition with data-driven solutions.

EDUCATION

Bentley University Graduate school of Business, Waltham, MA Alumni, May 2016

Degree earned: Master of Science in Marketing Analytics

Certificate earned: Graduate Certificate in Business Analytics

• Presented on the use of Cluster Analysis on Questionnaire for Consumer Market of Long-Term Care

• Presented on the use of Logistic Regression on predicting play-off teams of NBA 2016 season

• Presented on the use of Time Series Intervention Analysis for Colgate Vs Crest market share in 1959

• Relevant Course-Work

o Marketing Research/ Analysis, Quantitative Analysis for Business/ Finance, Strategic Marketing, Statistical Modeling for Business, E-marketing (Google Analytics), Customer Database Analysis (SAS), Advanced Time Series Analysis (R), Data Management (SQL), Machine Learning (Python)

National Chi-Nan University, Taiwan Alumni, June 2010

Degree earned: Bachelor of Business Administration

TECHNICAL SKILLS

• Base SAS (Certificated)

• R, SparkR

• Python

• SQL

• SPSS, Microsoft Office

• Tableau 9.2

ANALYTIC SKILLS

• Segmentation: C&R Tree, Factor Analysis, Clustering Analysis

• Forecasting: Logistic/ Linear/ Stepwise Regression, Time Series Analysis

• Association Skills: Link Analysis, Network Analysis

• Other: Text Mining/ Term weighting techniques

PROFESSIONAL EXPERIENCE

Scitics Inc. April 2016-Present

Data Analyst Intern

• Optimizing annual media spending for retail clients

• Improving performance of logistic model by refining input variables

• Managing/cleaning raw data for analytical usage

Ellipsiz Communications Taiwan Ltd., May 2016-Present

Project Contractor

• Participating OTT analysis projects for clients in telecommunication industry

• Assisting the project team in algorithm design

• Consulting statistical results for the project team

Academic Technology Center at Bentley University July 2015-May 2016

Teaching Assistant

• Assisting professors on virtual classroom software

• Handling conferencing technology

• Addressing technical issues for online students

Forbes Consulting Group May 2015-Aug 2015

Quantitative analysis intern

• Participated pharmaceutical project from scratch

• Statistical modeling for market segmentation, achieved multiple solutions

• Worked with multimillion client on daily basis

Leader Mutual Freight System Inc., Taiwan June 2013-July 2014

Oversea Business Specialist

• Negotiated with freight forwarders for an average of more than 10% discounts on all my deals

• Managed the cargo flight for import/export of large-scale IT manufacturing equipment

Berlin Dynamic Industry Co. LTD, Taiwan January 2012-April 2013

Sales representative

• Maintain monthly revenue exceeding $80,000

• Initiated e-commercial retail channels, 100% monthly revenue growth in the following year

• Operated email marketing to B2B clients and content marketing to end users

Dragoniff Co. LTD, Shanhai, China

July 2010 – December 2010

Local sales manager, Marketing Intern

• Managed local sales/ marketing team

• Managed strategic marketing project including ad design, content design for digital marketing

• Made over 2000 in-person cold calls in six months

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