Marketing Manager
Resume:
Jamie Lee Heiser
Life Chiropractic and Wellness Centre
Red Deer, AB.
Marketing:
- Development and creation of marketing and communication strategies.
- Execute offline and online marketing plans with detailed specifications.
- Writing and editing of all marketing and communication material.
- Writing and editing of all branding, marketing material, direct mail, email, electronic mailer, blog, print advertising, social media management, social media advertising and website content for marketing campaigns.
- Creation and maintenance of all areas of social media communication (primarily LinkedIn, Facebook, Twitter, Pinterest)
- Measure and analysis social media and marketing performance.
- Organize marketing material for various tradeshow presentations.
- Execute projects within required timeline and budget.
- Identify, recommend and manage external sources, as needed, including all communication, production, advertising, public relations, photographers, media and market research. Graphic Design:
- Branding (logos, business cards, letterhead, company portfolio, internal documents/forms)
- Publications (magazine, newspaper, books)
- Print Advertisements (brochures, proposals, tradeshow material)
- Posters
- Billboards
- Website content, graphics and elements
- Sign and product packaging
Internet Advertising:
- Develop internet advertising, communication and marketing strategies.
- Source, negotiate and purchase internet media.
- Analyze productivity of internet advertising and marketing.
- Evaluate customer research, market conditions and competitor data.
- Devise strategies to drive traffic to website, brand awareness and increase conversion rates.
- Implementation and execution of digital marketing programs across a variety of channels, including SEO, Social Media and web analytics. 2014 - 2010 Marketing Consultant
Central Alberta
- Evaluate existing marketing material, social media and advertising to identify new opportunities.
- Shape company branding and evaluate how well it resonates with the desired demographic.
- Improve client engagement through social media, creating innovative campaigns on various media.
- Coordinate and write content platforms such as website and landing pages with optimal search engine results.
- Manage email and social media marketing campagins and online advertising.
- Track and review analytics and conversions to achieve optimal results. Casual Offender Records Assistant
Bowden Institution Etablissement Bowden
Correctional Service of Canada Service Correctionnel du Canada Government of Canada Gouvernement du Canada
- Managing offender records within Bowden Institution.
- Researching and compiling information using Offender Management System.
- Executing inmate files for transfer, full or statutory parole or warrant expiry date.
- Monitoring MCI cards for movement of inmate.
- Providing adminstrative support for offender records department. I am an accomplished self disciplined professional with 10 years experience in marketing, communication, graphic design and internet strategies. I have a proven record of successfully evaluating and developing marketing, advertising and communication platforms to achieve outstanding results while adhering to the pre-determined objectives. 2010-2007 Marketing Manager
Primaris Reit (Formerly Oxford Properties Group)
Grant Park Shopping Centre, Winnipeg, Manitoba
Property Planning and Customer Experience:
- Design and communicate the strategic annual Marketing and Communication Plan with budget for 400,000 sq.ft. enclosed community shopping centre, in collaboration with the General Manager;
- Work with the General Manager and leasing on various related marketing initiatives, including leasing portfolios;
- Formulate strategies and tactics to communicate the Grant Park Shopping Centre brand through key marketing events;
- Develop, manage and track the annual Marketing budget for the property, including projecting Promotion Fund, Media Fund, and landlord's contribution;
- Advice and support other Primaris Reit properties in aligning marketing initiatives;
- Maintain a thorough understanding of retailer sales performance, category analysis, percentage rent analysis, retail trends, developments in trade area and economic factors that impact property performance;
- Work with the Operations Manager and third party contractors to ensure the seamless execution of all program that pertain to Marketing;
- Remain alert to developments in the shopping centre industry and monitors competitor changes;
- Implement, oversee and communicate the shopping centre's service standards and Primaris Reit programs and policies;
- Communicate all facets of the shopping centre's customer experience programs;
- Work closely with the Guest Services Supervisor and develop the Guest Service Team in keeping with the Shopping Centre's branded service strategy;
- Constantly strive to improve and build upon the Centre's brand experience;
- In collaboration with the General Manager, troubleshoot and resolve non-routine customer complaints;
- Continually generate new, fresh ideas that will enhance the customer experience. Research:
- Evaluate and communicate all forms of research including market, customer, competitor data and economic forecasts;
- Co-ordinate and manage all research projects, both quantitative and qualitative, while working within budget guidelines. Special Events, Promotions, Advertising and Digital Marketing:
- Plan and communicate results-oriented, cost effective advertising campaigns to contribute to the achievement of the property's objectives;
- Manage a professional agency to develop a distinctive campaign and oversee the successful execution of the centre's creative and communicate strategies to create brand awareness and alliance; promote special events, key retail periods and highlight retailers;
- Organize a communication platform to promote key events and special promotions;
- Plan and execute traffic and merchandising events designed to appeal to the property's key target segments and contribute to centre sales;
- Capitalize on timely trends and current culture through community initiatives and promotions;
- Specialty Leasing: Work with the Specialty Leasing Manager to successfully execute sponsorship programmes and identify possible revenue generating opportunities through sponsorship of local events;
- Maintain the shopping centre's web site to ensure the design and content are current, correct and in alliance with the brand.
- Develop multi-channel strategies to communicate digital advertising;
- Maintain SEO and analytics to continuously optimize and improve search ranking;
- Develop strategies to drive online traffic, social media engagement and communicate current and relevant content;
- Ensure adherence to corporate guidelines in social media, analytics, digital marketing programs, privacy and data management;
- Create/monitor social media marketing campaigns including website content and direction;
- Develop and communicate strategies for social media presence (YouTube, Facebook, Twitter, LinkedIn, Instagram, Pinterest);
- Identify opportunities to launch innovative digital marketing programs that leverage market postioning. Retailer, Community and Public Relations:
- Communicate with all organizations including schools, charities, sports clubs, chambers of commerce and local government;
- Manages Not For Profit Program and Leverage opportunities for community relationships on key local events, charities and businesses;
- Prepare management team for all media and event opportunities to further shopping centre goals;
- Offer marketing expertise and assist retailers to help maximize their sales;
- Host regular annual general meetings and maintain regular communication with the retailers.
- Establish and maintain effective working relationships with media representatives;
- Develop, execute and supervise a variety of communications and public relations efforts such as writing press releases, media relations’ materials, speeches and presentations, and internal and external newsletters;
- Continuously monitor and analyze current market, customer, competitor and community social media presence;
- Maintain promotion, public and media relations and research files that are current and organized and complete event anlaysis regularly; Budget Control:
- Monitor and control the annual budgeted revenue and expenses for the Promotion Fund under the guidelines established by Primaris Reit;
- Regularly review all marketing related items and events with General Manager;
- Working with the retailer leases, project annual Marketing Fund revenues;
- Monitor monthly income obtained from Rent Roll collection of Marketing Funds for budget control sheet and purchase order systems to track, approve quotations and process invoices for Marketing Fund expenses. 2006-2004 - Marketing Coordinator - Primaris Reit (formerly Oxford Properties Group), Kingsway Mall 2004-2003 - Administrative Assistant - Primaris Reit (formerly Oxford Properties Group), Kingsway Mall Achievements and Education:
- Centre for Distance Learning in Graphic Design - Graduated with honors (Adobe Creative Suite 6 - Design & Web Premium)
- C.M.A. Canadian Marketing Association, Winnipeg, MB
- Retail Marketing - ICSC - John T. Roidan School for Professional Development, Scottsdale, Arizona
- Kingsway Business Association - Marketing Committee, Edmonton, AB
- ICSC Canadian Shopping Centre Silver Maple Leaf Award - Kingsway Mall
- Business Administration - S.I.A.S.T - Saskatchewan Institute for Science and Technology, Saskatoon, Saskatchewan
- Swim Alberta Competitive Time Trial Volunteer
- Letters of Recommendation
References
Terra Posyluzny
Chief, Administrative Services A/Chef, Services administratifs Bowden Institution Etablissement Bowden
Correctional Service of Canada Service Correctionnel du Canada Box 6000 C.P. Boite 6000
Innisfail, AB T4G 1V1
*****.*********@***-***.**.**
Telephone Télé 403-***-****
Dr. Jeff Hindbo
Spinal Correction Chiropractor and Wellness Specialist Life Chiropractic and Wellness Centre
4320 50 Avenue, Suite 200
Red Deer, AB T4N 3Z6
******@*********.**
Telephone 403-***-****
John Rooke
Director/General Manager Bower Place Shopping Centre Bentall Kennedy
Four Bentall Centre
1055 Dunsmuir Street, Suite 1800
Vancouver, BC V7X 1B1
******@**************.***
Telephone 778-***-****
Jamie Andreas Heiser - 619 Budz Crescent - Saskatoon, SK - S7N 7N7 - ***********@*****.*** - 403-***-****
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