TERESA A. VALDES
Boca Raton, Florida 561-***-**** ************@*****.*** http://www.linkedin.com/in/teresaavaldes SENIOR MANAGEMENT EXECUTIVE KEY BUSINESS CHANGE LEADER EXPLOSIVE GLOBAL REVENUE GROWTH WITH HIGH-IMPACT RESULTS Tenacious, results-driven, and client-focused senior management executive with 20+ years of multi-faceted global and domestic experience in general management, business development, sales, marketing, and technical training for diversified industries. Recognized for creative problem-solving and service as leader who influences revenue growth, resolves conflict, and provides value-driven tactical planning to maintain company branding and stability during transitions and acquisitions. Solid background in executing complex business plans and successful negotiations with exceptional focus on global matrix management in B2B, B2C and B2B2C models. Fully bilingual in English and Spanish. SECTOR AREAS OF FOCUS
High Performance Coatings Industry (Marine, Oil & Gas, Energy/Power, PFP, Water & Wastewater, Infrastructures) • Hospitality • Food & Beverage • Aviation • Commercial/Residential • Energy Efficiency Solutions • Government & Municipalities • Structural Restoration (Concrete, Steel, Aluminum, Stainless Steel) • New Build (NB) • Repair & Maintenance (R&M) • Project Management KEY CAREER HIGHLIGHTS
Ø Business Development: Increased market penetration up to 35%. Strengthened market position in specific territories by 75%. Re-engineered basic operating models to create winning strategies, at times representing increases up to 64% profit margins. Ø Change Management: Directed fiscal goals including but not limited to: budgets ($35M+), P&L, forecasting, labor laws and regulation compliance. Proficient in managing complex situations both nationally and globally. Highly knowledgeable in managing takeovers, start-ups, and mergers and acquisitions under complicated, unstable, and volatile conditions. Ø Strategic Marketing: Capitalized on market trends and assume bottom-line responsibility for strategic planning, pricing, market research, and forecasting. Transformed brand awareness strategies to assure market penetration up to 75% in various markets and created specific metric systems as measuring tools to ensure key ROI. Ø Sales Success: Consistently exceeded goals from 5% to +300%. Established, maintained, and strengthened relationships with national and global accounts, suppliers, distributors, and sales representatives with seamless transition from manufacturing to end-user. Successfully led over 200+ high performance sales team members to exceed goals. Increased gross margins between 30% to 65%. Increased sales in DR by 300% in less than 8 months with 1 distributor. Ø Effective Communication: Persuasive speaker and technical presenter to 1,000+ member audiences for globally recognized organizations with multi-cultural experience in Caribbean, Mexico, Asian Pacific, and European countries. PROFESSIONAL EXPERIENCE
Executive Board Member - CMO • V&G HOLDINGS INTERNATIONAL, INC., Boca Raton, FL 2015 Present V&G Holdings International, Inc. is proud to offer over 35 years of expertise leading to one important goal: To provide our customers with the New Generation of SMART Solutions. Having worked with a range of clients such as hospitality, manufacturing, power plants, oil & gas, government agencies, chemical industries, infrastructure and commercial sectors, we have proven that an investment in energy efficient solutions will provide YOU with both short-term and long-term gains. Benefiting the environment, improving your public appearance and prolonging the life of your assets, while increasing your bottom line for many years. Accomplishments & Highlights:
§ Serve as key executive partner for sales performance of energy efficiency systems and services; including LED lighting, Energy Audits, High Performance Coatings and Consulting.
§ Manage corporate governance issues, direct financial management, and execute operational procedures to ensure strong client relationships and grow strategic business development. Serve as executive partner and key decision maker for VG Smart Solutions to direct sales performance of energy efficiency systems and services. Oversee corporate governance on array of issues to streamline processes and ensure operational procedures are met. Manage budget, establish client relationships, and direct strategic business development.
§ Designed an outreach program to help Veterans and Minority Women develop career talents and provide a secure working environment with the assistance of our VIP members.
§ Developing a non-profit program to benefit foster children care and the rehabilitation of family members, in combination with the SOS Organization in Coconut Creek.
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General Manager • SERGE FERRARI NORTH AMERICA, INC., Pompano Beach, FL 2014 2015 French manufacturer of high performance textile composites and breathable membranes. Clients include: Disney World, Waldorf Astoria, Carnival, Holland of America, Anchor Tents, and Seasonal Living. Directly reported to International General Manager and directed multiple operational teams (sales, marketing, logistics, administration, and finance). Managed business units’ budgets with key focus on financial reporting. Partnered with corporate executives to mobilize high performance teams through innovative training modules for global and domestic projects.
§ Trained highly talented sales managers and high-level executive marketing manager to support growth strategy and define branding in accordance with global headquarters.
§ Effectively managed business culture resulting in expansion into non-traditional markets and increased market diversification.
§ Performed strategic market analysis and market penetration metrics in broad-based textile industries (hospitality, sports, industrial, marine, commercial, residential, and architecture).
§ Reviewed trade agreement. Implemented KPI’s and restructured sales and package compensation programs. Business Development Manager, The Americas • HEMPEL USA, Houston TX 2012 2014 Multi-billion dollar global coatings supplier for protective, marine, and container industries with over 5,000 employees. Key global clients include: PDVSA, Vopac, BP, Chevron, Exxon, TransMontaigne, Sunoco, Marathon, ConnocoPhillips. Developed sales and marketing strategy for export territories in Latin America, Mexico, and Caribbean. Increased sales force through independent sales and distribution channels. Executed new branding strategy for Hempel A/S. Linked finance and supply chain organization through directing fiscal management for budgets, P&L, and forecasting for global and domestic territories.
§ Created first “HEMPEL store front” to eliminate competition in strategic territories resulting in dramatic exposure. Increased HEMPEL branding resulting in stronger market penetration and positioning.
§ Introduced “value proposition” selling resulting in margin increases from 24% to 62%.
§ Increased sales by 150% with new market segments in Caribbean and South America within 2-year period.
§ Organized first distributor “end of the year” meeting to encourage proper alignment, sense of community, accountability, and to develop annual business plan.
§ Coordinated with engineering firms in Korea, including Hyundai, Daewoo, SK, for projects in South America.
§ Key Project: Collaborated with R&D to develop new corrosion and energy efficiency coating (HVAC Armor) for HVAC&R market resulting in increased revenues by 100% and designation as niche product. Vice President, Business Development • ENERGY GUARD USA/UNITED FIRESPRAY, Ft. Lauderdale, FL 2010 2011 National distributor of corrosion protection system for residential, commercial, and HVAC/R equipment. Clients include W Hotel, Trump Towers, Fountainebleau, and Marriott.
Developed sales and marketing strategy, including new website to drive branding growth. Implemented PR and social media campaigns with metrics managing tools to track marketing programs.
§ Increased sales by 35% in South Florida. Executed branding strategy resulting in acquiring Marlins Stadium Project.
§ Introduced products to Caribbean markets resulting in increased revenues by $250K within first 6 months.
§ Launched new corrosion/efficiency coatings for HVAC&R industry partners. Specified product systems with engineers and architects and obtained approval from Authority Having Jurisdictions (AHJ). Global Brand Manager, Enviroline Products • INTERNATIONAL PAINTS (AKZONOBEL), Houston TX 2008 2010 Clients include: Petrobras, Alberta Energy, Canada, Petrotrin, Marathon, Port Consolidated, Pemex, CBI, and Tampa Tank. Sales & Marketing Director, The Americas & Caribbean • ENVIROLINE GROUP, Pompano Beach, FL 2001 2008 Clients include: Goya Foods, Anheuser-Busch, Jim Beam, Don Q, Chevron, Exxon Mobile, Citgo, Chicago JW Marriott, West Virginia Paint, B&H Distributors, and Saudi Aramco.
Created sales and marketing plans to drive sales, diversified and increased market presence with strategic branding, and executed successful PR campaigns for B2B organization resulting in international press coverage. Developed high performance sales team consisting of 3 regional managers and 18 sales representatives and distributors. Diversified markets using same product-line resulting in increased revenue exceeding 59% growth in less than 6 years and strengthening brand recognition across new and existing markets. Recipient of Enviroline Leadership Award (2007).
§ Promoted to Global Brand Manager of Enviroline Products preceding AkzoNobel’s 2008 acquisition of Enviroline Group. Directed 200+ direct sales representatives, sales managers, and regional marketing departments training at global level during and after company transition.
§ Integrated sales forces during AkzoNobel’s acquisition and managed independent representatives and distributors. Performed market analysis for international territories to develop business strategies pertaining to niche markets. Earlier career experience includes real estate account management and strategic sales work for major retail corporations. Teresa Valdes Page 2
EDUCATION & TRAINING
B.A. in Marketing and B.S. in Fashion Merchandising Texas Christian University, Fort Worth, TX Mentoring Women’s Network-Leadership Program • Dale Carnegie Executive Program • Executive Coaching Program, MP Coaching Solutions 2014-1015
PRESENTATIONS & SPEAKING ENGAGEMENTS
“Hempacore Epoxy Fire Proofing Linings,” Instituto de Arquitectos (2014) • “Oil, Gas & Power Industries,” Caribbean Energy Summit (2013) • “Fire Rated Duct Solutions,” Miami Dade House of Appeals (2010) • “Energy Efficiency using Specialty Coatings,” Escuela de Arquitecto, Puerto Rico (2010) • “Wastewater Infrastructures: A Contractor’s Opportunity,” PACE, San Antonio (2009) • “Rehab vs. Replacement,” American Public Works, South FL Chapter (2005) • “Protección Contra La Corrosión Para Concreto,” Mundo del Concreto (2005) • “Introduction to Enviroline High Performance Linings,” Puerto Rico Wire (2005) LEADERSHIPS & MEMBERSHIPS
Board of Directors, SOS Children’s Village at Coconut Creek Memberships: NACE, SSPC, APWA, AWWA, IFMA, IFAI, NFPA, WOSB, NAPW VIP Level, & NISTM, IFMA