Marketing Sales
Resume:
Margaret Salleroli
**********@*****.***
Highly motivated executive offering over fifteen years of extensive corporate level experience with outstanding achievement in the areas of Global Marketing Communications including, B2B and B2C digital & print advertising, branding, website development, SEO, e-mail, analytics, market research, public relations, promotions, licensing, CRM (loyalty), packaging, tradeshows, partnerships, channels programs and business development.
GLOBAL MARKETING COMMUNICATIONS EXPERTISE
Global B2B & B2C Marketing & Branding
Webinars- GoToWebinar, Cisco WebEx
Social Media & Social Listening-Hootesuite
Digital Marketing and Analytics-Eloqua-Marketo
Lead Generation & Conversion
Google AdWords & Google Analytics
Web Development, E-commerce,SEO
Advertising (Digital, Radio, TV, Billboard, Print)
Research, PR/Events, Cause Marketing
PNY TECHNOLOGIES, INC.
Global Director, Marketing Communications (2006-Present)
Expertise in media planning across retail, e-tail, distribution and reseller channels globally. Key deliverables include; development and implementation of global marcom plan, 8.2 million budget, digital advertising, SEO, website design & maintenance, social media, customer lead generation and conversion, metrics and analytics, print, merchandising, content, tradeshows & sponsorships.
.Delivered successful lead generation programs acquiring 750,000 new B2B & B2C customers, 120% increase in .com sales, and 24% lift in overall sales.
Reduced advertising spend by 20% through the implementation of digital marketing platform.
Leveraged VOC platform to improve positive brand recognition, enhanced customer support and more accurately targeted product messaging and future development.
Developed strategy and implementation of corporate brand building campaign including; new corporate logo, packaging, website and ad campaign within first year of employment.
Result oriented leader driving results from team of 20.
Inspiring mentor delivering 100% employee attrition in 8 year period.
National Marketing Communications Award recipient.
SONY CORPORATION OF AMERICA
Sr. Marketing Manager, Affinity Relationships (2000-2006)
Managed planning, development and lead generation efforts for My Sony Loyalty and Sony Card program.
Managed lead generation program leveraging television, .com and retail delivering goal objectives of 100,000 new program members within year one and increased viewership.
Delivered 20% increase in rewards partners through business development initiatives.
Managed cross business relationships between Sony Pictures, Sony Music & Sony Electronics executive staff.
Responsible for development of on-air (Wheel of Fortune,GSN) & on-line marketing initiatives in support of Sony Picture, Sony Television & Sony Electronics properties CRM initiative.
Marketing Manager, Card Marketing & Services
Responsible for acquisition & retention efforts for Sony Card and My Sony loyalty program.
Creation of on-line, on-air and traditional direct marketing campaigns.
Member of management team developing, designing and launching successful Sony loyalty program.
EDUCATION
Johns Hopkins University
M.A., Strategic Communications
In Process
S.U.N.Y New Paltz
B.A., Communications
Additional Skills: Microsoft Word, Excel, PowerPoint, Word Perfect, Adobe Photoshop, CAD
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