Sales Marketing

Omar Childress

**** ****** ****** ** • Nashville, Tennessee 37207

Phone: 615-***-**** • Email: **********@*******.***

Objective

To leverage my 5+ years of marketing experience, 7+ years of consumer, small business and commercial sales and 10+ years of graphic design/branding experience into a graphic design role.

Education

Middle Tennessee State University, Murfreesboro, Tennessee August 1997 – May 2002

Degree: Bachelors of Business Administration / Major: Marketing

Core Strengths

Organizational Skills Problem Solving

Self-Motivated Knowledge of Microsoft Applications

Relationship Building Attention to Detail

Knowledge of Adobe Creative Design Applications

Professional Experience

Dell Inc., Nashville, Tennessee August 2004 to 2016

Printing & Imaging Solutions Specialist - Commercial 2013-2016

Increased growth of Dell’s printing and imaging solutions, as well as that of strategic imaging hardware and software solution partners (Lexmark Software, PaperCut, PrinterLogic, etc.).

Assisted with the onboarding process of strategic partners and resellers for manage print services.

Managed hardware and software solutions for regional account sets, covering all verticals in the Mid-West and Southeast US (Hi-Ed, K-12, small/medium business, State/Local Government, Healthcare, large enterprise and value-added reseller channel partners

Responsibilities included Salesforce.com CRM pipeline management, proactive lead generation, and implementation of strategic targeted growth initiatives.

Assisted in increasing Dell’s printer market share 1%

Managed pipeline and delivered annually on quota goals of up to $7.5 million

Nashville site lead for Dell Printer and Imaging Solutions product launches

oCo-design event layout to maximum product visibility

oNegotiated and managed Dell Printer launch event budgets (Nashville)

oCreated print and digital marketing displays based on corporate brand guidelines

oCoordinated with external and internal vendors to execute launch events

Product Marketing Sr. Analyst (Software & Peripherals) 2011-2013

Created incentive programs, analytical reporting, training and marketing campaigns to grow Dell’s Software & Peripherals business in Consumer/MPP space. (Round Rock, TX, Manila - Philippines & Hyderabad - India)

Created “Back to School” offline bundle strategy

o98% unit growth with targeted skus (Sku selection based on market research and profit margins)

Increased consumer laser printer portfolio mix from 5% to 15%

Work with merchandising team to create, communicate and drive campaigns: XPS 10/Latitude Tablet Eco-system bundles, Holiday Gift Guide S&P, Small Business Back to Business Bundles and Small Business Online/Offline bundles.

Lead and worked with cross-functional teams to coordinate product launches: Offline S-Series Monitor Launch Event, Nashville Laser Printer Launch event (Site wide), Microsoft Win 8 Launch Event and Large Enterprise Marketing Event – “I Am the Brand” Campaign

Collaborated with product managers to created and designed product selling guides for sales representatives (wireless phones, monitors, carrying cases and printers)

Nashville site marketing lead

Printing & Imaging Marketing Specialist – Consumer 2010-2011

Imaging subject matter expert responsible for driving printer attach rate, product training and sales engagement with Consumer sales teams and senior leadership.

Created imaging marketing specialist program, KPI’s, incentives programs, playbook and training for Nashville, Round Rock, Manila and Hyderabad (POS and APOS)

Create sales incentive programs and manage 490K annually in vendor (MDF) spif funding

Increased Printer Attach Rate 575 bps, 36% growth YoY

Created and facilitated new hire monthly product training

Created and designed product selling guides for sales representatives (Printers)

Designed digital product displays for Dell mall kiosk

Oversaw video production for printer product training videos

Small Business & Consumer Sales Consultant / Sales Coach 2004-2010

Provided end- to-end solutions to targeted clients based on customers’ needs

Development – Opt In 15/30/90 Day Contact Program (Pilot)

oImplemented call handling structure that increased number of calls/touches per day

oDeveloped Printer/Ink email marketing campaign

ACES –Consumer S&P Specialist

oCreated S&P Bundles for Nashville Consumer Site

o$350 AOV for Consumer S&P

Consumer Sales Coach

oDrove key sales metrics and business initiatives with sales team

Small Business Sales – Transactional

oUncovered largest System/S&P deal of fiscal year

Consumer Sales

o3 promotions to top sales queue

Designer House Media, Nashville, Tennessee January 1999 to Present

Graphic Design Artist / Brand Consultant

Created corporate and personal identity communication packages for a vast clientele. Oversee and develop concepts for visual media tools.

Experience in graphic design and project coordination from concept to completion stages.

Specializing in graphic image manipulation, publication design, visual communication design, and retail product design.

Assisted clients with marketing strategies for specific target markets.

Efficient computer skills in Adobe Photoshop, Adobe Illustrator and InDesign

SPHERION ONSITE AT DELL INC., Nashville, Tennessee November 2003 to June 2004

Sales Consultant

Converted inbound prospects into profitable customer for Dell incorporated.

Drove sales metrics: close rate, service, electronic and accessories, etc.

MTC, Nashville, Tennessee January 1999 to August 2003

Marketing / Sales Broker

Oversaw and coordinated the manufacturing of diverse media formats. Coordinated all logistic scheduling between vendors and clients. Aided clients with understanding of demographics and geographic location of select target market.

An account executive managing 20-25 business accounts and 5 vendor accounts.

Generated 40,000+ unit sales annually.

Redesigned and implemented logistic plan resulting in a 40% reduction in shipping cost.

WNPL / CUMULUS BROADCASTING, Nashville, Tennessee August 2002 to February 2004

Part-time On-Air Disc Jockey

Build and maintain relationship with record labels. Aid in building the identity of new artist in given markets. Assist with brainstorming to improve station operations and visibility in the community.

Aided in increasing station position from 17th to 5th in market.

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