ASHLEY
E.
HUMBERT
************@*****.*** § 970-***-****
SUMMARY OF QUALIFICATIONS
§ Self-starter with sales and promotions experience as well as excellent verbal, written and interpersonal communication skills
§ Strong customer services skills and experience working in fast paced environments, both independently and in cooperation with others
§ Ability to develop and deliver short & long term marketing/retailing plans by analyzing market and consumer trends
§ Knowledgeable in merchandise promotion and creative product placement utilizing various media forms
§ Understand current practices related to acquisition, negotiation, distribution, and sale of merchandise
§ Played a major role in coordinating the senior fashion show including casting of models, garment selection, and runway line up EDUCATION
Bachelor of Science – Apparel and Merchandising
Minor in Business Administration
Colorado State University, Fort Collins, CO
Relevant Coursework:
§ Merchandising Promotion
§ Sales/Merchandising Processes
§ Marketing
§ Apparel Design Show Production
§ Fashion Industries
§ Computer Information Systems
§ Global & Textile Economics
§ Advanced Textile Analysis
§ Accounting
§ Finance
§ Entrepreneurship
§ Business Calculus
Chair of Garment Committee - Apparel Design Show Production Class; National Society of Leadership and Success; Fashion Group International Student Chapter
INDUSTRY EXPERIENCE
Fashionphile, Carlsbad, CA 2014-Present
Buyer
§ Purchase designer handbags & accessories online as well as in the showroom from a variety of suppliers worldwide
§ Determine value of products based on analysis of previous sales, current fashion trends and market research
§ Review and approve online quotes and final product listings done by other Fashionphile buyers before items are active on the website
§ Responsible for training newly hired employees and teaching the logistics of appraisal and buying strategies
§ Authenticate luxury designer items while creating brand and authenticity guides Steve Madden Independent Stores, Denver, CO 2013-2014 Store Manager
§ Coached and instructed team to drive sales performance to meet weekly goals
§ Accountable for all aspects of recruiting, hiring, scheduling and development of the retail team
§ Assessed business performance in order to create action plans to improve sales results for the store
§ Planned both promotional and private events to increase customer relationships while building brand awareness Northern Colorado Eagles, Loveland, CO 2012-2013
Marketing/Promotions Representative
§ Organized events at all regular seasonal/playoff home games and helped plan marketing campaigns in Northern Colorado
§ Involved in promotional and corporate events, including running camps for young women on the Junior Eagles Dance Team The Buckle, Loveland, CO 2011-2012
Sales and Management Intern
§ Gained an understanding of a full sales presentation and the merchandising process
§ Proposed and prepared new ideas/material for the team, while acting as a lead on the sales floor
§ Managed a product department, set sales goals, educated team members and tracked results
§ Directed and coordinated visuals throughout the store, such as signage, window and merchandise displays OTHER WORK EXPERIENCE
Restaurants of America, Loveland, CO 2011-2013
Bartender, Server, Promotions
§ Demonstrated effective communication and interpersonal skills with each guest in order to maximize sales of food/beverage/merchandise
§ Utilized strong organizational skills with the ability to multitask and work effectively in fast paced environment
§ Assisted in various promotional events in order to expand the company name throughout the community ADDITIONAL SKILLS
§ MS Office – Word, Excel, PowerPoint, Outlook
§ Social Media – Facebook, Twitter, Instagram, Google+, LinkedIn