Professional Summary
Visionary Business Professional with strong organizational skills, result-oriented and performance-driven with 15 years of distinguished performance in sales, marketing and management, leading organizations to successful product launches, high revenues and client’s satisfaction. With a remarkable capacity and expertise in developing client relations, leadership skills and the ability to engage in critical thinking. Have a proven ability to build new business relationships and new territories, and a vast experience in developing business opportunities within the existing client in order to grow and maximize in an efficient way their business potential. Also known as a dynamic and effective Transformational Trainer, Strategist and Coach with over 13 years of high performing experience and proven record. Effective communication skills with an ability to actively listen, who has worked exceptionally in a diverse mix of corporate and interpersonal environment with the ability to worked in multiples ambiance groups and different cultural and personal backgrounds. Great leader developer with excellent presentation skills a strong ability to motivate others and a vast understanding of human behavior. I have a proven ability in the development of professionals in order to maximized their potential to achieved their objectives and business results.
Experience
Entrepreneur - Independent Life & Business Leadership Trainer, Strategist & Coach (USA/LATAM) 8/02–Present
Being a Business Woman is my vocation but being a trainer and developing professionals is is my PASSION. I'm a visionary, well known, dynamic, result oriented and effective trainer, strategist and coach with over 13 years of high performing experience. I been committed out of my mind in developing and training professional achieving their goal and objectives.
Professional Trainer equipped to develop and train professionals in order to maximized their potential to achieved their objectives and business results.
Work with over 150,000 people between individuals, groups and business in over 5 countries and 30 cities of LATAM, The Caribbean and USA, focused on cultural transformation, objective strategies and behaviors in order to achieve tangible, measurable and sustainable results. Worked with executives and professionals from countries such as Ecuador, Colombia, United States, Puerto Rico & Santo Domingo
Create and lead business consulting focused on impacting the culture of organizations thru strategic interventions and strategic workshops.
Recruit, supervise, develop, lead and provide leadership and day to day direction to my staff in order to ensure we follow workshop/training guidelines and structure in order to achieve extraordinary results.
Work in the creation, coaching and management of high standard working staff teams by aligning the to ensure we follow workshop and training guidelines and structure to achieve extraordinary results that goes beyond the standard of excellence.
Achieve and exceeded constantly the standard of excellence in my trainings by achieving in regular basis between 85% to a 100% retention and pass results at all different levels of workshops and trainings. The standard of excellence for our training are between 65% or higher depending on the training level.
Create, develop, lead, facilitate & trained blueprints, corporate workshops and custom made trainings, workshops or coaching sections in PR, Santo Domingo and Mexico that align with companies or business professionals vision, values, objective and strategies. (Some of my clients: Pharmaceuticals, Teachers, Government, Human Resources, Marketing & Sales)
Experience in an exceptionally diverse mix of corporate, cultural, and interpersonal environment and an effective communicator in multiples ambiance public speaking, groups and one on one.
Provide feedback and follow up to organizations, staff members and participants on their performance and improvement.
Lead and facilitated any level of a three tier transformational training program, called The Leadership Journey (Basic, Advance and leadership Course).
Have a proven track at my ability in the development and growth of people mindset in order for them to breakdown their comfort zone and start thinking and implementing out of the box techniques creating a win-win culture, leadership techniques and entrepreneur skill.
Worked hand on hand in the creation and the opening Impacto Vital Leadership Center in SD, Mexico, Guadalajara, New York and Miami
Worked in the creation of several Leadership PHD Programs to develop of new Transformational and Corporate Trainers.
Trained and develop high class leaders in the work of leadership and transformation in Mexico, Santo Domingo, US and PR.
Johnson & Johnson Hemisferica, Caguas, PR - National Account Manager 8/03 – 10/04
Managed Sales and Marketing Strategies for 8 different products lines with over 25 products brand overall for our #1 National Account Walgreen's and 3 of the other TOP 9 key accounts of the Company, Costco, Pitusa, Kmart.
Created and implemented account development sales and marketing strategies that significantly enhanced growth and profitability. Prepare and present business reviews and account analysis in a monthly basis.
Develop in conjunction with J&J USA base senior management team a variety of national and local partnership agreements and marketing strategies to implement in P.R.
Develop and implement tailored made sales & marketing plans & strategies to increase sales and profit. Prepare yearly profitable P&L and Business Plan for the company and my clients to set next year budget and sales goals.
Build excellent working relationships across key customers and peers.
Work hand on hand with my peers and others in order to create a great working environment where everyone will be focus on a win-win philosophy and together accomplish our sales and marketing goals for the company and our clients, which lead to accomplishing our year budget in excellence and in a healthy working environment.
Significant Contribution:
Increased sales by a 15% during my working period.
Pursues new business opportunities, which lead to a 12% growth.
Created the 1st Walgreen's Team, set of weekly meetings and programs with Sales Director, Sales Supervisor, Marketing Manager, Credit Manager, Credit Analyst, Logistics’ and Operations managers that worked the leading J&J brand Walgreen’s in order to create an effective team organization synergies and focus on a win-win environment in order to maximizes our performance and customer service for our client and our company.
Energizer de Puerto Rico, Guaynabo, PR - Marketing Manager for PR & the Caribbean 2/01 – 7/03
As a Marketing Managers I was in charge of ensuring that my customers' needs where met while maximizing our ENERGIZER brand name and the company profits. Our biggest challenges were the market share numbers and the lack of team work.
Developed, implemented, monitored and reviewed all marketing strategies for the business that lead to significant sales and market share growth.
Responsible of managing yearly £1m. marketing budget, schedule and production.
Prepare yearly P&L and Business Plan and present business reviews and account analysis in a monthly basis.
Continuously improved the marketing processes within the business through the development of a structured marketing plan, segmentation analysis along with optimizing our data to ensure cost effective marketing programs.
Built a sales and marketing team focused on a win-win philosophy. Work hand on hand with the sales department for the implementation and supervision of the marketing plans and procedures. Created new marketing tools, strategies and campaigns for the existing products and services, and increasing profitability
Build good working relationships across key customers, media developers and advertising agencies.
Significant Contribution:
Increased Energizer market share up to a 6% in my first year and 9% in the second year stabilizing and solidifying our brand during that period.
Develop successfully the entire marketing plan and sales strategy in PR and the Caribbean for the launch of our new brand Energizer MAX.
Manage and maximize in and efficient and effective way, for the 1st time in the last 5 years at the time, the yearly £1m. marketing budget.
Coca-Cola PR Bottlers, Cataño - Key Account Manager 9/98 – 1/01
Managed Key Accounts as Supermercados Grande, Supermercados Pitusa, Tiendas Pitusa, Kmart, Walgreen's, El Amal, Econo, Mr. Special, Cooperativa Isabela, Baskin Robbins, Little Caesar's, Papa Johns Pizza, Carvel and Eddy’s Ice Cream.
Significant Contribution:
Created and implemented account development strategies that significantly enhanced growth and increased sales by a 25%.
Achieved in 1999 Kmart first time ever a £1m cases sale account and achieved it again and surpasses it the following year. Before leaving Coca-Cola in Jan 2001, I renegotiated and achieved a new 2 years’ exclusivity contract with Kmart ending in 2003.
Achieving successfully the signing of the exclusivity contract for Walgreen's, El Amal, Cooperativa Isabela and Supermercados Unidos that were our main competitor prime position accounts at the time.
Achieved an exclusivity agreement for 3 years with Papa John's Pizza when it arrive to PR.
Almacenes Pitusa, Carolina, PR 7/89 – 9/98
Home Design Store Manager Almacenes Pitusa Central Offices
Subsidiary of Almacenes Pitusa - 04/97 - 09/98 Claims Department Manager - 02/95 - 04/97
Insufficient Funds Department Officer - 07/89 - 02/95
Education
University of Phoenix Universidad del Sagrado Corazon
MBA: Marketing 3.8 GPA BBA: Advertising 3.0 GPA
Guaynabo, Puerto Rico Santurce, Puerto Rico
Skills
Fluent in Spanish and English. Strong organizational skills, excellent interpersonal, communicational and leadership skills, active listen, ability to work under pressure and with people from different backgrounds and cultures. Hugh understanding of human behavior, strong ability to motivate others, ability to engage in critical thinking, result-oriented, performance-driven, team building expertise, leadership expertise, team player, proactive, passionate, dynamic, self-motivated, customer oriented, fast learner, company loyalty, high standards of confidentiality, multi-tasked, great Microsoft Office and internet skills.