Sales Management

CRAIG ULLMAN

** ******* **** ■ Cherry Hill, NJ **002 ■ *********@*****.*** ■ M: 917-***-****

Qualifications Summary

Entrepreneurial executive, expert in the analysis, design, development and implementation of new products and organizations. Started from a blank page to ideate and launch multiple online functional revenue-producing organizations with successful exists. Hired, trained, organized and managed large teams, mentored and developed new talent. Deep experience in business development, sales, digital marketing and client management. Inventor of foundational, court-tested patents, including 2 of the first 50 on the web, and winner of Digital Luminary Award.

Core Competencies Include

Communication Skills

Budgeting, Planning & Project Management

Multimedia Product Development

Technology

Recruiting / Hiring / Training/Retention

Expansion / New Market Development

Concept Branding / Marketing

Client Relationship Management

Contract Negotiation

Digital Media

Intellectual Property Development

New Business Development

Strategic Business Partnerships

Experience Highlights

Owner - Networked Politics, Inc.

New York, NY

2015 -- Present

Managed a full service consulting and technology agency that offers focused, strategic and cost-effective branding, web development, and marketing solutions in numerous verticals.

Created branding and built numerous websites for political organizations and for-profits. Projects include:

oRewriting the sales management software for Yingli Solar, enabling more efficient project pricing, improved sales management and a higher percentage of closes;

oCreated the product branding, website development, and offline/online marketing for launch of a new line of artisanal food products, ChileBoss.

Made sales, managed all clients, created budgets, project plans, hired and managed staff.

Chief Operating Officer - Grade Results, Inc.

New York, NY

2006--2015

Built from inception an online SaaS education company serving tens of thousands of students around the country from K-16. Hired educators, designers and programmers based in the U.S., Costa Rica and India to maximize cost-effectiveness and managed operations of $5,000,000/year.

Managed the development of a unique CMS and editorial to serve a wide variety of niche education markets.

Produced website and raised website’s page views from zero to peak of 1,000,000 per day with over 150,000 sessions of live, online tutoring delivered.

Managed budgeting and back-office operations.

Developed partnerships with other education companies which led to enhanced marketing and additional revenues.

Executive Producer – ControlTV, Inc.

Los Angeles, CA 90045

2010-11

Co-created and managed product development, hosting, budgeting and technical execution of a 24/7, live streamed reality program plus daily webisodes, the first live, 24/7 video streaming to the Android mobile platform.

Collaborated with sponsors Ford, Sprint, and Mars to integrate their advertising into the site as well as product placement in the program.

The program received more than 13 million completed unique webisode views, with viewers staying for over 20 minutes per visit on the live feed.

The foreign rights to the series and software were acquired by Sony Pictures Entertainment, Inc.

Winner of Digital Luminary Award from The National Association of Television Program Executives (NATPE).

Owner - Networked Politics, Inc.

Brooklyn, NY

2003 -- 2006

Marketing consultant for online tutoring company Socratic Learning, helping them to triple sales in a year.

Digital Consultant for various political organizations, developing their websites and online fundraising, including Ed Markey for Congress and Charlie Rangel for Congress, which resulted in a fifty percent increase in online donations and the John Kerry For President Campaign, to organize campaign volunteers.

Managed digital marketing, video streaming and ecommerce for major film documentary, Going Upriver: The Long War of John Kerry, which resulted in over 100,000 views of the trailer in the first hour.

Consulted for non-profit Americans for Libraries, managing the design and development of numerous websites, enabling them to close numerous grants from Gates Foundation, etc.

Chief Creative Officer - ACTV, Inc.

New York, NY

1994–2003

A leading strategist, defining the Internet direction of the company, identifying new markets and targeting acquisitions, and developing core intellectual property in the fields of multimedia and the Internet and interactive television.

Invented, designed and managed multimedia software and editorial development effort for HyperTVÒ, the first second screen application, and eSchoolÒ Online, developed core methodologies for the content group, produced large projects with major clients on time and on budget.

Developed and managed budgets and project plans.

Participated in sales and client management of major clients, including school systems in Philadelphia, Dallas, and other cities, the Texas Education Authority, McGraw-Hill, TeleacNOT, and so on, producing millions of dollars in continuing sales.

eSchool Online was acquired by Harcourt, and HyperTV by Liberty Media in its acquisition of ACTV, Inc.

Business and partnership development for company. Worked with major television networks (TBS, Showtime, Game Show Network, The Box, Nickelodeon), entertainment companies (New Line Cinema, Imagine Television), and major publishers (Lagardere Active North America, McGraw-Hill, TeleacNOT), generating millions of dollars in sales.

Produced a wide variety of content for a groundbreaking interactive cable television test bed, including live interactive news program with CNN, and an interactive series for Nickelodeon, defined methodology for content development for the platform.

Developed foundational Internet and interactive television patents, including 2 of the first 50 patents on the web.

Wrote and produced marketing materials – video, print, web, email, etc. – for a wide variety of products and promotions.

Partner - Paladin Productions, Inc.

New York, NY

1986–1993

Wrote and produced various video projects, including Sportsnuts, a sports game show for ESPN, and SNAFU, a syndicated documentary series.

Education

M.F.A., Creative Writing, Brown University, Providence, RI

B.A., Political Science and English Literature, Bucknell University, Lewisburg, PA

Publications & Selected Patents

Columnist - USDLA Journal Boston, MA, 2003 2007. Commentary for quarterly magazine covering online, satellite and video conferencing technologies, applications and pedagogy for distance learning. Articles reprinted in Technology & Learning Magazine online.

Course Management Systems and the Reinvention of Instruction. T.H.E. Journal. Ullman, C., & Rabinowitz, M. issued 10/2004.

Ads: How the Web can Learn from TV. ZDNet AnchorDesk. Ullman, C. 06/24/2003.

Audio/Video and the web, personalization of data, and interactive television, including: #8621541, #7949722, #7409437, #1360600, #7079176, #0982943, #1113642, #1107535, #6513069, #6330595, #06018768, #05778181, #05774664.

Contact this candidate