Pharmaceutical Sales

LILY NICOLE CASALE

*** *********** ********, *****, *******

Mobile: 647-***-****

Summary

Experienced Pharmaceutical Sales Representative skilled in territory management, partnering with key opinion leaders, building relationships, negotiating, closing sales, self-motivated, passionate about my products and very persistent.

Over 13 years of experience working in a large territory from; (downtown Toronto, North to Highway 7, west, to (Woodbridge, Brampton, Mississauga, Etobicoke, Oakville, Guelph, Kitchener, Waterloo, Cambridge, St. Catharines, Niagara and Welland).

Work Highlights

Novo Nordisk Canada, 1988 - 2016

2011 to 2016 Biopharm Therapy Specialist

2008 to 2011 National Field Trainer

2006 to 2008 Senior Diabetes Consultant

2004 to 2006 Diabetes Consultant

1990 to 2004 Medical Services Co-ordinator

Experience

Promoted both new launches and existing products (human insulin, long acting basal insulin, Vagifem®) to Specialists, Family Physicians, Nurse Practitioners, Pharmacists, Diabetes Education Centres, and diabetes educators.

Consistently grew market share and met/exceeded sales to goal both within the field of Diabetes and Women’s Health

When the total vaginal market only grew 1.5%, grew Vagifem 8% in Ontario

Vagifem market share in Ontario was approximately 45%, in 4 years, the market share is now 60%

Grew territory annually by 7.9-10%

Managed the highest volume territory assigned in Ontario with an average of 1,300,000 units sold in one year.

Created strategies to develop and expand existing customer sales as well as find new customers, which resulted in an increase of annual sales

Appointed as the lead in developing a customer call plan, providing product knowledge and product training for a new device that was launched between Lifescan and Novo Nordisk to all Sales and Customer Service employees within Lifescan and Novo Nordisk.

Page 1/2

LILY NICOLE CASALE

Used networking opportunities to create successful, on-going business relationships

Liaised with the some of the highest profile Key Opinion Leaders in Canada for Women’s Health and Diabetes

Field Trainer for new representatives in field for Biopharm (Vagifem®, and Diabetes)

Liaised with District managers to recommend next training steps in the development process of new and current representatives

Played a key role in the development program to ensure the successful onboarding new representatives in preparation for Diabetes Sales. This involved training of marketing materials, medical knowledge, role play, software programs etc. to prepare representatives for their new role. Was responsible for Western Canada and part of Ontario

Ongoing Mentorship of new representatives across the country

Achieved and/or surpassed annual sales to forecast

Won Rookie of the year award in the diabetes field

Received excellent reviews

Considered the expert in the training of devices and disease state (diabetes and Womens’ Health)

Often chosen to train new representatives in the field

Trained health care professionals (nurses) for various patient education programs

Education:

CCPE – General

CCPE – Endocrinology

CCPE – Health Care in Canada

Seneca College, Business Administration

Page 2/2

Contact this candidate