public relations, marketing, communications

Daryl S. Toor

*** ********* **** **, *******, GA 30328

404-***-****/******@*****.***

QUALIFICATIONS

Revenue accelerating public relations, marketing and corporate communications professional with a record of helping corporations achieve business goals by developing and executing strategic public relations that get measurable results right on the front page.

PROFESSIONAL HISTORY

Coca-Cola Company Atlanta, GA July 2014 – Present

Strategic Global Change Management Consultant

Strategic communications development, consulting and execution for all client-facing communications and engagement for both Global Business and IT service organizations including leadership messages and client-targeted messages

Partner with senior Change Implementation management to deliver project communications including drafting, reviewing and routing of all client-facing communications

Provide tools, processes and consultative resources to accelerate execution and drive faster adoption, greater utilization and higher proficiency on the changes impacting employees and external stakeholders to achieve desired business results

Lead the development of change management communication strategies among internal clients

Develop and execute change communication plans

UPS Atlanta, GA July 2013– Apr. 2014

PR Manager

Direct all public relations for manufacturing, industrial, automotive, government, aerospace/aviation segment, responsible for 60% of this $54 billion company’s revenue and 42% of its profit

Sourced, developed and implemented new global news release wire service that saved department $140,000 annually

Develops and execute PR strategies, plans and programs relating to UPS's domestic and international services, including service announcements, new product rollouts, and other BtoB/BtoC news that positions UPS as a leader in transportation/logistics services

Successfully reintroduced company to automotive and industrial manufacturing trade press after a 15-year absence

Helping reposition company perception from a package delivery organization to more profitable global freight forwarding and supply chain provider

Manage the logistics and planning of C-Level executive speaking engagements and customer events; served as key liaison to field communications and business development teams to coordinate executive events that include customer, employee and media interaction; developed a comprehensive turn-key toolkit to support the creation of local speakers bureaus

Equifax Atlanta, GA Jan 2011-March 2013

AVP Media Relations

Created innovative, strategic national media relations, and social media programs that contributed to a 53% increase in share price and moved our press coverage to the top of all competition

Refocused $3 billion financial services company PR objectives toward new customer acquisition/retention vs. traditional awareness measurement dramatically shifting corporate communications culture and contributing to a 10% annual revenue growth for each division

Directed national media relations, social media and crisis communications programs, serving as primary architect of media relations, divisional PR, and social media marketing management/execution throughout the matrix organization

Conceived company-wide crisis communications programs that enabled both B2B and consumer divisions to proactively and positively react to regulatory, business and consumer issues. This program prevented negative publicity and government regulation.

Served as a primary spokesperson responsible for securing earned media placements and establishing /maintaining ongoing relationships with international, national, regional and local media representatives

Designed and executed new Thought Leadership and Executive Visibility Programs for senior management, resulting in 25 national trade speaking engagements and more than 200 business newspaper and trade magazine articles

Reintroduced company to national business media after an absence 10 years placing positive feature stories about the company's strategy, performance and products and with Associated Press, Bloomberg, CIO, CNBC, CNN, Dow Jones, Forbes, Fox Business, Reuters, Wall Street Journal and major vertical market trade magazines

Attention! Group Atlanta, GA Jan 2000-Present

Manager of PR & Marketing Solutions

At this demand-generation PR firm, I designed and implemented top-level media relations, PR, marketing communications and social media programs to build consumer and B2B clients’ competitive advantage.

Architect of successful online media relations campaigns for clients such as UPS, Coca-Cola, Equifax, Sony/Ericsson, Motorola, Honeywell, Carrier, WebMD, Blimpie, eBay and Carnival Cruise Lines. These led to increased market share, increased revenue, favorable stock prices and successful mergers/acquisitions.

Developed clients’ media relations strategy by supporting key business priorities and advancing their reputation through innovative PR initiatives integrated with all marcom activities

Created Lowes and Wachovia’s social media customer service/ crisis communications programs to proactively position their brands online improving retention rates 5% and building loyal customers through proactive crisis communications management

Reinvented technology company from a 16 year-old public technology company without profit into a $100 million IP revenue company through an innovative media relation program

Built and maintained relationships with key media and influencers at the national, regional and local levels, while serving as media spokesperson for many clients

Led high performance Marketing Services team that created go-to-market PR campaigns. These campaigns were designed to drive greater incremental revenue; increase brand visibility and affinity with customers, and contribute to increasing client market share as well stock value.

Collaborated with clients’ senior management, sales, marketing, PR and product development departments to identify strategic priorities and developed media relations and PR strategies that met their strategic business objectives

Developed strategies to maximize thought leadership through case studies, white papers, trade shows and marquis customer events and tradeshows

Built Thought Leadership and Executive Visibility Programs for senior client management to build their professional “brand” positioning employers as leaders in their industry

Sony/Ericsson Raleigh, NC 1997-1999

Manager, North America, PR & Marketing Communications

Served at director level as North America media relations and marketing communications brand champion. Primary architect to create, and direct the public relations, Internet marketing, tradeshows/events and sponsorship programs, to strategically support the company's sales goals and ensuring effective marketing strategies and tactics to lead business change and capture market share

Developed and led marketing communications team of eight marketing professionals and external agencies with an $18 million budget to increase brand visibility and affinity with customers contributing to increased sales conversions by 190%. Created innovative ways to reach consumers and clients by proposing, developing and implementing media relations plans, PR strategies, and regional marketing campaigns

Directed the creation and execution of integrated media relations campaigns to improve relationships and increase market share with AT&T, Verizon, GTE, Alltel, Sprint and BellSouth helping to increase sales revenue by 32% while increasing margin. Established customer focused cause-related marketing programs with AT&T, T-Mobile and Verizon that enhanced and shaped corporate image in the U.S.

Built cohesive global media relations and communications programs, working across multiple divisions and managing different agencies in many countries

Led the transformation of media relations, investment relations and PR programs in North America necessary to create a consistent brand for profitable growth and was influential working across global matrix organization to train and influence media relations and PR programs across regions

Managed the transformational communication, PR and media relations programs necessary to create a consistent brand globally for profitable growth and change to 80,000 employees in 175 countries

Created new channel marketing opportunities by developing successful Celine Dion Tour, James Bond, Nike U.S. Volleyball Championship, Ericsson Stadium, Lipton Tennis Tournament and BellSouth NASCAR sponsorship and PR programs raising brand awareness through media relations from 10% to over 50% in less than two years

EDUCATION

University of Florida, B.S. – Journalism/PR

Mercer University, A.A. – Liberal Arts

AWARDS

Bronze Anvil, Public Relations Society of America

Phoenix Award, Public Relations Society of America

Silver Quill, International Association of Business Communicators

Golden Bell Public Relations Award, Hospitality Sales & Marketing Association

Top Company Newsletter, Everglades Technical Communications Society

First Place, Company Communications, International Association of Business Communicators

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