Marketing Customer Service

Yanfei Gu Market Research Analyst

785-***-**** ******@*****.*** Chicago, IL 60657

Inspired marketing graduate with extensive market research and brand management experience in highly competitive markets. Dedicated market analyst with analytical skills in conducting survey, research & evaluation, and online promotions. Collaborative communicator with a strong interest in creating company consumer insights and marketing ideas. Areas of Expertise include:

WordPress, Mailchimp

Survey Monkey, Qualtrics

Principle Component Analysis

Experience with Tableau

Regression Analysis

Perceptual Mapping

Decision Tree Analysis

Proficient in Microsoft Office Suite

Intermediate in SPSS, R

Cluster Analysis

Professional Experience

BCV Chicago IL Feb. 2016 – Mar. 2016

Social Media Social Media Intern

Research & Evaluation: Conducted continuing market research and demographic profiling to detect and exploit untapped market needs to provide a competitive advantage.

Trend Analysis: Processed and analyzed collected data and information from BCV’s CRM system to create 3+ presentations with material summaries for clients that help tell stories of their businesses in online platforms.

Social Media Management: Managed and created media contents including blogs, photos, and social media promotions.

LESLIE HINDMAN AUCTIONEERS Chicago IL Sept. 2015 – Dec. 2015

Digital Marketing Digital Marketing Intern

Research & Evaluation: Researched and analyzed 270+ existing consigner keywords utilizing SEMrush and offered a project report on keyword search improvement.

Competitive Brand Analysis: Completed an extensive analysis on marketing plans of competitive brands and created online marketing strategies in accordance with the conclusions of the analysis.

MANDARIN COMMUNICATIONS GROUP LLC Chicago, IL Aug. 2014 – Oct. 2014

Digital Communication Market Research Intern

Survey Management: Designed 10+ individual surveys for events at Bloomingdales, Tiffany & Co. and other retailers to discover prospective customers’ preferences.

Marketing Analysis: Researched and analyzed highest ranked favorite trends of article categories utilizing quantitative and qualitative data collection along with Principle Component Analysis in SPSS.

Achievements: Increased click-rate by 37% on dominant social media platforms WeChat and Weibo and subscriptions by 25% on Mailchimp through the three-month period.

DJI-INNOVATION Shenzhen, China May 2012 – July 2012

Marketing Department Marketing Assistant Intern

Sales Support: Supported sales staff by providing sales data weekly and provided customer service request resolutions.

Achievements: Improved advertising banner plans by re-constituting the banner packages with several local and foreign advertising companies, resulting in an annual saving of $50,000.

Projects

MARKETING CONSULTING PROJECT FOR KORE EXTREME LLC. Chicago IL 2015

Produced a practical export plan for ThermXRoller to enter into mainland China’s sporting good market.

Utilized SWOT analysis, Five Force analysis, and competitor analysis to perform business assessment.

Customized market researches using questionnaires, in-depth interviews, and Cluster Analysis for strategic planning.

Education

Master of Science, Marketing Analysis Mar. 2016

DEPAUL UNIVERSITY Chicago, IL

Driehaus Dean’s Scholarship

Bachelor of Science, Marketing 2013

KANSAS STATE UNIVERSITY Manhattan, KS

Dean’s Choice Scholarship, Faculty-Led Study Trip Scholarship

Studied Abroad to Argentina & Chile

Affiliations

Kellstadt Marketing Group, DePaul University Chicago, IL Member

International Student Center, Kansas State University Manhattan, KS Ambassador

Alpha Kappa Psi, Kansas State University Manhattan, KS Committee Member

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