Craig C. Stewart
Phone: 404-***-**** e-mail: ************@*****.***
SUMMARY
“Multifaceted Sales Professional – Proven Negotiation and Communication Abilities”
Over fifteen years’ experience in sales and marketing with an expertise in building, revitalizing and optimizing customer relationships, closing opportunities, growing existing accounts and creating loyal customers through outstanding customer service and effective communications.
WORK EXPERIENCE
Aquarius Communications – progressive public relations and marketing agency
Director of Client Relations & Sales 2011 - Present
Manage outreach to target audiences and stakeholders to successfully build relationships
Develop, recommend and implement short and long-term sales and marketing plans
Manage team to achieve flawless execution of plans while considering internal project costs and budgets
Coordinate project estimates internally for client approval and direct budgeting presentations along with negotiations
Research potential sales leads generating new opportunities and cross selling current clients
Lead the concept development centered around sales initiatives within the group and with clients
Consult with clients on building an effective sales presentation
Conduct customer research, develop customer insights and identify target segments
Work collaboratively with clients and other agencies to ensure the best strategies and integrated plans
Educate clients in the areas of communication strategies, integrated marketing, media relations and developing dynamic presentations
Foster strategic thinking in creative issue management
Coach, mentor and teach team members to insure the growth of businesses, careers and the organization’s sustainability
Provide evaluations and plans for team members
Gates Corporation – world’s leading manufacturer of automotive transmission belts; global manufacturer of fluid power products
Territory Sales Manager 1997 - 2011
Met with retailers and dealers to review market conditions, pricing and marketing/training opportunities to grow the brand and increase revenue through prospecting new business and generating new leads
Increased sales from 500,000 to over 2.5 Million by selling, servicing, and promoting the full product line directly to targeted accounts and building positive relationships with retail and dealers
Managed over 4 Million in inventory
Created loyal customers through outstanding service and retained 80% of base
Established history of consistently closing sales, exceeded sales goals and increasing market share through strong relationship development
Developed and maintained exceptional relationships with retailers and dealers to create trust, loyalty and a lasting business relationship
Introduced new products to new customers while cross selling current customers resulting in positive sales growth
Supervised teams to set up and facilitate new retail and dealers inventories
Ensured dealer had all necessary resources, tools and training to sell independently
Coordinated with distribution management the development/implementation of retail and dealer sales strategies/plans
Participated in Regional, Local and National sales meetings, trade shows and other sponsored events
Championed brand understanding and consistency in all communications with retail and dealers
Worked closely with project managers to effectively plan, launch, and message products
Identified and evaluated markets and opportunities for retailers and dealers
Conducted customer research, developed customer insights and identified target segments
Led product and safety seminars to increase product knowledge, training and sales
Developed individual marketing/action plans for retail and dealer based on target markets and inventory
Secured prominent product placement insuring visibility for new and returning customers
Increased brand awareness throughout the territory by providing incentives to top retailers and dealers
Provided sales collateral materials to retail and dealers, reviewed and added clarification
Represented corporate values and overall brand at trade shows
COMPUTER SKILLS
Microsoft Office (Outlook, Word, Excel & Access)
Adobe Photo Shop
Proprietary Sales Software
Salesforce
EDUCATION
Towson State University Bachelor of Science Communications