Product Manager
Resume:
Mike R. Smith
****C Concepcion St. Santiago Village Barangay Valenzuela, Makati City 1208
https://ph.linkedin.com/in/mikesmith14
********@****.*** or *****.*.*****@******.***
CAREER SUMMARY:
A Product Manager for mobile devices with over 15 years in the telecoms industry; well versed in Sales, Marketing and Product Management. Proven expertise in managing diverse product portfolio and establishing new segments; having successfully launched over 200 products in the Philippines. Planned and executed product lifecycle programs that harmonized local and global initiatives to achieve sales targets and grow market share. I am a systematic and creative professional with a passion for excellence. CAREER ACHIEVMENTS:
Product Marketing & Portfolio Management
• Planned and executed nationwide portfolio and channel strategy for Nokia phones and accessories that ensured market share growth for 10 years.
• Coordinated long & short term Portfolio plans w/ global and regional teams to match local consumer and trade preferences (Including affordability) and meet sales target throughout product lifecycle.
• Crafted and/or co-authored key selling messages for all marketing material (TV, radio, retail) to ensure consumer value proposition is clearly posted at all touch points.
• Executed pre-selling activities with different channel partners, ensuring that sales forecast and demand- supply cycles are planned accurately.
• Identified and assembled key consumer propositions (e.g. Operator Plans or gift with purchase programs) to enable high sell out at launch
Problem Solving and Process Improvement
• Customized product SW or SKU content to meet regulatory standards and/or trade, consumer preferences/specifications (e.g. preloading certain key global/local apps) and ensure smoother importation and faster sell out.
• Shifted regulator’s equipment certification process from Type Approval to Type Acceptance thereby reducing regulatory expenses and testing periods by 50%.
• Identified (and worked with) tactical channel partners to highlight key product propositions (e.g. HP compact printers for Mobile Printing, or MCA Philippines for preloaded music tracks) to ensure maximum impact for new product segments/categories (e.g. N Series, Lumia Series).
• Opened new Hotel segment for private telephone systems by integrating 3rd party billing software, thereby creating new revenue opportunities all sales teams and increasing revenues by 200%. Sales & Sales Management
• Promoted to Sales Manager of sales team after exceeding individual sales targets for 8 successive quarters.
• Managed and led Alcatel Philippines Sales team for 4 years consistently hitting and oftentimes exceeding quarterly sales targets.
• Created and implemented training programs that covered consultative selling techniques, product knowledge that enabled new recruits to close sales in record time.
• Created proposal templates, configuration & pricing tools that cut down the sales quotation turn-around- times by 50%.
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CAREER HIGHLIGHTS/TIMELINE:
Intel Philippines Inc. June 2015 to Dec. 2015
GTM Manager
• Planned, executed and audited launch programs for Intel powered Tablets and Smartphones.
• Coordinated with local OEM Cherry, Cloudfone and (advertising) agencies to ensure timely planning and implementation of launch programs for Cherry Alpha, MAIA and Cloudpad series (powered by Intel Atom SKU).
• Improved GTM by ensuring consumer friendly key marketing messages and SNS (e.g. FB, twitter, Instagram) components were integrated into launch programs of Intel powered devices. Nokia Philippines Inc. July 1995 to Oct. 2014
July 2000 to Oct. 2014 Product Marketing Manager for Mobile Phones & Accessories
• Launched new product families (sub-brands) like N, X, Lumia & Asha Series to grow market share, revenue and retain brand preference.
• Pioneered key mobile services (e.g. MMS, 3G 4G mobile streaming, unlimited browsing) in conjunction with operators to increase sell out by providing consumers with new value propositions.
• Designed & implemented product demonstrator programs and consumer experience kiosks,
(e.g. Nokia N Series Studio) to increase retail engagement and give consumers hands-on appreciation of new features
• Initiated key alliances with 3rd parties (e.g. HP, Kodak, Canon, MCA Music, EMI Music, Warner Music, Yahoo, and Windows) to increase sell out with gift-with-purchase promotions. June 1995 to June 2000: Account Manager for Network Equipment
• Sold and maintained the country’s first MPT 1327 radio network in Mindanao for MobilCOM
(subsidiary of Marsman-Drysdale Corp).
• Proposed aggressive GSM change-out and expansion bid to upgrade Islacom’s mobile network to make it more competitive vs. Globe.
• Implemented B2B marketing programs for IVO, NAPOCOR and ABB IVO to create demand for new intelligent network management solutions, thereby qualifying Nokia as a strategic partner and supplier in upcoming bids.
• Spearheaded the Y2K compliance program for all Nokia network equipment in Philippines to ensure uninterrupted service going into year 2000. Alcatel Philippines Inc. Nov. 1987 to June 1995:
Sales Manager: Sept. 1991 to June 1995
• Promoted to Seles Manager of Mini PABX (Private Automatic Branch eXchange) Systems for consistently exceeding sales targets and recognition of people management skills.
• Effectively recruited and led six man sales team which resulted in consistent achievement
(oftentimes over-achievement) of individual and collective sales targets.
• Created a sales training program and toolkit that developed and enhanced effectiveness of the sales team.
Sales Executive: Nov. 1987-Aug 1991
• Fast tracked from Seles Engineer Level 1 (entry) to 3 (senior level) for year-on-year achievement of sales targets.
• Recognized and benchmarked for mastering selling skills and product knowledge through self-learning that resulted in higher customer satisfaction and unprecedented repeat purchase.
Education:
College: BS ECE De La Salle University 1985
High School: La Salle Green Hills 1981
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