Manager Project

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WILLIAM YU

Temecula ************@*****.*** 951-***-****

SUMMARY

A diverse and seasoned Project Manager and creative strategist who can identify, implement and manage innovative marketing programs and campaigns to drive member acquisition and retention. Experience in purchasing, HR and global sourcing who is fluent in Portuguese, Chinese and conversational Spanish

Marketing Strategy • Business Development

Business Planning • Project Management

Sales Acquisition and Retention • Event Planning

Market Analysis • Strategic Planning

PROFESSIONAL EXPERIENCE

UNITEDHEALTHCARE, Temecula CA 2008 – 2014

Senior National Project Manager

Executed Strategic Marketing and Project Management functions for UnitedHealthcare’s Multicultural Marketing in the group health insurance segment focusing in the Asian American Markets nationwide.

Designed, implemented and executed marketing programs and campaigns which resulted in increased membership and awareness of the UnitedHealthcare brand in the Asian American communities nationwide.

Integrated Business Development and Strategic Marketing to support local Asian brokers and group sales team for member acquisition and retention. Our efforts helped local health plans to increase 30% in sales in the Asian American Markets

Developed and promoted health programs, materials, tools and services to deliver UnitedHealthcare main marketing programs as well our own in-language initiatives which resulted in higher visibility and higher participation rates of preventive and wellness programs from our Asian American members.

Rebranded and managed UnitedHealthcare’s Asian American website which resulted in over 10% growth of unique visitors annually.

Assisted sister company Optum to augment UnitedHealthcare network of Asian American acupuncturist nationwide.

Organized and conducted educational broker seminars nationwide, trade shows and community based events.

Engaged in membership of industry clubs, associations and chamber of commerce nationwide.

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WILLIAM YU 951-***-****

Initiated projects which involved communications and involvement with stakeholders across the organization.

Analyzed project requirements, identified the data sources, accessed the appropriate development resources and provided strategic direction and coaching.

Automated projects, addressed issues and roadblocks and ensured that project deliverables and timelines were met.

Partnered with various business functions to assess their data for projects, reported requirement and formally documented business and functional reporting requirements.

C&F FOODS INCORPORATED, City of Industry, CA 2007 – 2008 Purchasing Manager

Ran and managed the corporate purchasing, warehousing and inventory control functions of this rice and bean manufacturer.

Established processes enabling my team to implement an efficient and effective inventory control system reducing the cost of inventory and faster shipment of filled orders.

Practiced supplier and contract management and negotiated with current as well new vendors to increase quality of materials and reduction of lead time and costs.

Build, trained and maintained a loyal and efficient team. COCO CABANA CAFE, Roseville CA 2004 – 2007

VP of Sales and Marketing

Created, designed and launched a brand new café with an unique theme and product selections including gourmet coffees, smoothies, sandwiches, salads, gelato, beer and wines.

Worked and interacted with city officials, architect, general contractor, engineers, designers, vendors, employees and customers on the project and directed the overall scope and all phases of a business enterprise.

Engaged in marketing campaigns to promote business to the community which resulted in increased sales.

Recruited, trained and evaluated employees for all positions.

Human Resources Specialist who created policies, employee handbook and implemented guidelines for all employees

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WILLIAM YU 951-***-****

YAMAMOTOYAMA OF AMERICA, Pomona CA 1991 – 2004

Procurement and Administration Manager

Directed project management, cost control, contract negotiations, inventory control, global procurement and purchase of tea machinery, supplies and raw materials and human resources functions.

Managed inventory control, quality of purchases, supply chain management, sourcing strategies. The company saved over $1mm annually as a result of negotiation and procurement of new vendors.

Assisted VP of Manufacturing Operations with Plant Operations and administration related issues. Implemented new processes enabling the company to improve product recall tracking, reduced the number of injuries among plant employees, increase productivity in plant operations.

Lead manager for sourcing IT services, computer & software implementation systems. It provided better integration in all areas of business which resulted in better manufacturing and office practices.

Human Resources responsibilities including implementation of plant and office policies, hiring and firing of plant employees and guidelines, policies to improve plant and office operations.

OTHER WORK EXPERIENCE

Mitsubishi Bank – Loan Assistant in Corporate Finance

Mitsui Trust & Banking – Loan Administrator in Project Finance LANGUAGE SKILLS

Portuguese

Chinese

Conversational Spanish

EDUCATION

Master of Business Administration – Finance

California Polytechnic Pomona, Pomona CA

Bachelor of Science – Corporate Finance

University of Southern California, Los Angeles CA

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