Sales & Marketing Coordinator

Jo Ann Falletta

Address: Long Island, New York **950

Phone: 631-***-****

Cell: 516-***-****

Email: **************@*****.***

- Coordinator -

Areas of Focus: Sales and Marketing Public Relations Events Management

Fashion Events, Luxury Industry, Pet, Lawn & Garden

Qualifications Profile

Ambitious, results-driven and versatile, service-oriented professional, with proven proficiencies in sales and marketing strategies,

distributor/dealer/ vendor relations, and business partnerships. Autonomously armed with a proven track record of spearheading

successful tradeshows and events. Expert at scheduling and overseeing operations and implementing programs to drive revenue growth and

company profitability. Efficient at executing new technology and innovative ideas to ensure cost-effective event spending within a

high-stress and demanding environment. Equipped with solid leadership, organizational, and communication skills; complemented with a

strong foundational knowledge of business ethics and event management abilities in support for both internal and external team’s

triumphant, ongoing mission.

Areas of Expertise

Operations Management CRM (Sales force) Marketing Campaigns Product Management Budget Control

Conflict Resolution Contract Negotiation Content Strategy Staff Coordination and Training Team Building

Professional Experience

Danner Manufacturing Inc. - Islandia, NY

Sales and Marketing Coordinator MAPP Administrator 1999–Present

Oversee the execution of integrated marketing and advertising campaigns, strategies, plans, and objectives; as well as assessment of

sales forecasts.

Ensure keen oversight of product line sales and costs by analyzing and documenting sales, expenses, and new business data.

Creative design assistant of promotional materials and social media marketing strategies with Marketing Director and Graphic

Department. Maintain readiness, monitoring inventory stock; and supervising order placement and receipt verification of new

packaging, POP marketing materials, header cards, catalogs, brochures & more while effectively rejuvenating brand image, and

increasing sales.

Served as main liaison of Customer Relationship Management (CRM) for regional sales staff and 28 independent national representative

firms in generating sales data, market trends, forecasts, territory maps, account analyses, new product information, sales materials,

training tools etc. all while incessantly keeping the team organized and on task to accelerate revenue growth.

Perform research on competitive products by identifying and analyzing product characteristics, market share, pricing, and advertising;

while overseeing accurate compilation and maintenance of research database.

Organize and participated in company representation at trade shows and events while assuming full responsibility for staff & event

schedules, competitor benchmarking awareness, contracts, exhibitor kits & logistics, samples, booth layout and design(s), décor and

catering. Review and log Tracking Status Reports (TSR), Trade Show Evaluation Forms (TSEF) plus quantify Return on Investment (ROI).

Take charge of monitoring departmental budgets through extensive prior year comparisons and analysis of actual results with financial

plans and forecasts to consistently accomplish expenditure goals staying within a 500,000 annual marketing and events budget.

Closely collaborated with third-party network in order to determine Mapp violators and secure accuracy of all weekly reports received

in order to maintain a master Violation Statistical Report (VSR).

Demonstrate expertise in assisting non-compliant companies to comply with MAPP Policy and guidelines; effectively to maintain

strategic alliances and promote strengthening existing account relationships.

Career Highlights:

Played a key role in spearheading a New Trade Show/Events Department, allowing one individual to take over departmental

responsibilities; resolving inefficient results from prior years more economically and productively with fewer work force involved.

Systematically led the coordination of over 75 Trade Shows in North America and numerous training seminars, luncheons, open houses and

holiday functions annually for 17 years strong further exemplifying adeptness and dependability in carrying out companies’ sales and

marketing and entertainment objectives.

Received Distributor "Super Vendor" vacation award to Tahiti and the Bahamas' in 2004 and again in 2005 for rendering support to the

National Account Sales Team in exceeding revenue goals of 1.2 million with one of our largest distributors.

Pioneered the establishment of Mapp program details and relentlessly campaigned with emphasis on strict policy enforcement and

compliance therefore successfully eliminating violations found selling below -Mapp causing a 72% decline of individual Mapp violators

and a 53% decline in product violations within the first 6 weeks of program inception. Mapp compliance with proven policy regulating,

resulted in consistent value of brands in an online market place as well as Brick-and-Mortar stores able to maintain competitiveness

with e-commerce businesses’.

Earlier Career

Colorado Prime/ Gourmet Foods - Farmingdale, NY

Client Service Specialist 1997–1999

Family Yacht and Charter - Jacksonville and Tampa, FL

Yacht Promotion Director 1993–1996

Karet-N-Caret Jewelers - Carle Place, Holbrook, and Lake Grove, NY

Jewelry Sales Associate Assistant Buyer Wholesale Supplier 1986–1992

Professional Development

ExecuTrain, Farmingdale, NY

Trend Analysis: 2006

New Horizons Computer Learning Center, Commack and Melville, NY

Microsoft Publisher 2003 Level 1: 2004

Microsoft Office PowerPoint 2003 (Levels 1 and 2): 2003

Microsoft Office Excel 2003 Level 2: 2003

Microsoft Project 2003 Level 1: 2003

Project Managing and Execution: 2003

Time Management, Start-up and Planning. Strategic and Tactical Planning: 2002

Affiliation

Event Planning and Event Management for Professionals

Activities

2012

Event Coordinator Assistant, Harry Chapin - Long Island Cares, Food Bank, and Comprehensive Hunger Assistance Organization

2011

Event Coordinator Assistant, “A Mothers Kiss” (organization for families of childhood cancer patients)

2009; 2010

Day of Tour De Cure -Cyclist Event Volunteer, Tour de Cure - The American Diabetes Association

Technical Skills

Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) Publisher XP Paint Dynamics Business Software

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