SONIA L. PAGE

***** ***** ******

Fremont, CA ***55

Home: 510-***-****

Cell: 510-***-****

aculvo@r.postjobfree.com

SUMMARY OF QUALIFICATIONS:

Experienced Marketing professional with experience in Corporate, Entrepreneurial and Start-up settings

Knowledgeable of Email, Online Marketing and Event Planning

Ability to communicate on various levels with Graphic Designers, Web Developers and External Vendors

Novice at Graphic Design

Experienced with Adobe Suite, HTML Coding and CSS

Experienced at Negotiating and Managing CPL and CPM campaigns

Proficient at copy editing

SKILLS

Knowledgeable of Macintosh advanced experience with PC computers, Microsoft Office Suites, Adobe Suite, & Share Point Web design. Experience with HTML coding, CSS and SEO programs. Advanced skills with Constant Contact, Exact Target, Eloqua and Marketo ESP providers.

EXPERIENCE

eSignal, Hayward, CA December 2012 – Current

Marketing Manager – Implement and manage marketing online and offline campaigns by drafting an annual calendar and creative briefs to drive marketing deliverables. Write or edit content. Manage CRM segmentations, testing strategy, and/or optimization plans. Analyze campaigns by summarizing and reporting on key insights and recommended actions to improve performance. HTML code emails and leverage ESP provider Marketo to send automated triggered, transactional and adhoc campaigns. Define and initiate A/B and multivariate tests. Analyze and report on the efficacy of all campaigns and develop reports to identify opportunities to drive ROI. Manage annual budget of 200k plus external vendors. Continously researching key competitors and building on business opportunities.

PostiveEdge Solutions, Newark, CA (Contract) March 2012 – August 2012

Sr. Marketing Manager – Managed marketing campaigns by planning, executing and quality assuring activity. Analyze campaign performances, summarize key insights, and recommend actions to improve performance. Developed and managed creative production, development and execution schedule.

Expedia, San Jose, CA October 2008 – March 2012

Sr. Marketing Analyst – Actively manage the email marketing program by planning, executing and quality assuring daily email campaigns. Analyze campaign performances, summarize key insights, and recommend actions to improve performance. Manage promotional listings on websites and landing pages prior to email campaign executions. Define and initiate A/B and multivariate test. Leverage the ESP provider Exact Target’s capabilities to optimize performances. Develop and manage project timelines by pushing the creative, production development and execution schedule. Assist with developing marketing strategy by tracking industry changes and identifying customers and their current and future needs; monitor the competition.

VMware, Palo Alto, CA January 2008 – October 2008

Sr. Marketing Communication Specialist (Contract) - Responsible for the production of monthly email newsletters and email bulletins utlizing Eloqua. Managed, tracked and executed email communications against promotional calendar. Assisted with updating and uploading relevant communications-related materials into internal Partner Marketing portal and CRM tool Eloqua. Tracked individual email champaigns with in Eloqua by pulling email statics. Posted RSS feeds to the website.

Boomerang, Palo Alto, CA October 2006 – November 2007

Email Marketing Associate - Designed and coded html emails.Worked in a call center environment and assisted clients with email questions and concerns. Held email training webinars to train clients on company products. Created graphics including icons and logos using Fireworks and PhotoShop.

Varian Medical Systems, Palo Alto, CA December 1999 – October 2006

Product Manager - Executed against the annual marketing plan by project managing print, online and trade show marketing tactics. Worked cross-functionally with internal departments and outsourced vendors to execute on projects. Responsible for managing the Intra and Internet sites by managing new site features and content editing. Managed offsite warehouse and 200k annual budget by overseeing daily print jobs and distribution tasks and ensuring projects were completed on time and within budget. Managed global collateral distribution and researched third-party graphic designers and print houses for outsourced projects. Received quotes, proofs and submitted projects to management for final approval. Team managed corporate annual tradeshows and served as coordinator with setup and logistics. Managed the development of booth collateral and door prize offerings. Managed annual roadshows by calendaring, tracking budget and coordinating Inside Sales presentations, booth collateral and signage. Validated tradeshow leads and distributed to sales channel.

EDUCATION

DeVry University - B.S. Degree, Business Information

Academy X - Certified Web Designer

Online Marketing Institute – Certified Digital Marketer

ORGANIZATIONS

Toastmasters Member: 10/2015 - Current

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