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Internal and external communications, collateral development, sales

Los Angeles, CA
April 26, 2016

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Extensive background in employer brand, recruitment advertising, digital, media and integrated communications sales. Proven talent for building and managing teams and consistently producing exceptional results within a short amount of time. Areas of expertise include:

•Media Sales [$20M Annually] • Employer Brand Strategy

•Integrated Media & Campaign Strategy • Media Strategy, ROI & Analytics

•P&L, Team Development & Leadership • Value Add Consultative Sales


Sr. Communications Consultant, Mercer Management Consulting, Los Angles, 2014 to present

Provide strategic Human Resources consultation to clients relative to internal communications specializing in EVP and employer brand development, talent acquisition, M&A and change management communications, total rewards and benefits communications and workforce analytics

Independent HR Marketing Consultant/Contractor, Los Angeles, 2012-2014

Digital, Social and PPC media strategy for recruitment.

Career website audit and analysis for user experience and retention.

RFP Consultant for recruitment agency selection services

VP Regional Manager, Bernard Hodes Group, New York, Los Angeles 2002 – 2012,

Recruitment and HR communications division of Omnicom [NYSE: OMC] providing integrated digital, media and technology solutions.

Develop recruitment strategy for corporate wide staffing requirements of Fortune 1000 corporation and POC for senior and executive HR clientele;

Media strategy and sales in excess of $20M annually;

Created and directed integrated 360 campaigns inclusive of digital media web strategy, broadcast, event and print for internal and recruitment advertising;

Responsible for employer brand, concept, strategic planning and objectives, research, briefs, media planning and execution;

Employer Brand management for consistency and adherence;

Supervision of brand, digital, creative and account services staff;

Project management of integrated digital solutions, websites, social, content generation and management, creative development, video, CRM, newsletters, internal/external communication media; communications toolkits and tradeshow collateral;

Liaison with Senior HR and Executive staff for project /milestone delivery and problem resolution as well as other stakeholder organizations/ departments;

P&L management, project cost analysis and ROI, strategy analysis;

Clients include: T-Mobile, Oracle, Raytheon, Cedars-Sinai Hospital, MGM Resorts International, Banner Health, Symantec, Experian, Safeway, Petco, and Swift Transportation.

Director, Client Services, Bernard Hodes Advertising, San Diego, 1994 – 2002

Founded firm's San Diego location and managed day-to-day operations;

Grew full service office from a staff of three to twenty-one;

P&L, account management, media planning, creative development, web/interactive, and provide strategic direction to client;

Lead business acquisition and sales; RFP, new business pitches;

Acted as lead Account Director, project manager and client POC;

Responsible for staff recruitment, training and retention activities;

Acted as senior manager to resolve all client issues and service failures;

Clients included Qualcomm, UCSD Medical Center, Sony, CYMER, Siemens, Agouron Pharmaceuticals, Nokia and SAIC.


BA Advertising, San Jose State University

Senior Management Program, Omnicom University at Babson College

Foreign Language Skills: Fluent spoken Japanese

Professional Affiliations: International Association of Business Communicators [IABC]; Society for Human Resource Management [SHRM]

License/Certifications: Life & Health, California Dept. of Insurance #0H89428

Portfolio/Client Samples:


Bruce Skillings, President Tania Nordstrom, VP Strategy

Bernard Hodes Group TMP Worldwide

415-***-**** 818-***-****

Robert Carey, Creative Director Carlene Lopez, SVP, Digital Strategy

J.Walter Thompson Inside Bernard Hodes Group

949-***-**** 559-***-****

Gail Nishi, MSN,

Talent Acquisition Leader

Valley Presbyterian Hospital


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