Sales Social Media

**** ***** ***** ** • Houston, Texas ***** • 573-***-**** • *.*****.********@*****.***

Daniel “Scott” elliott

EXPERIENCE

General Manager October 2013 - April 2015

Studio Fitness Heights - Houston, Texas

Responsibilities:

- Managed daily operations of a 20,000-sq. ft. facility with approximately 1,600 members, including scheduling, marketing, facilitating communications and customer relations, implementing strategies and purchasing supplies and equipment

- Supervised a staff of 18 employees, plus an additional 40 independent contractor personal trainers and instructors

- Wrote all internal communications for distribution amongst members, clients, guests, staff and independent contractors

- Collaborated with third party vendors for scheduling equipment and building maintenance Key Achievements:

- Boosted sales by 33% in year one and 38% in year two, exceeding $1.1 million total sales in company’s third year

- Revamped marketing plan led to achieving membership cap in 10 months by growing membership base more than 71%

- Exercised leadership and skills in marketing to propel the company onto the Best Gyms in Houston lists by ABC News 13, Houston A-List, Houston Chronicle, and North Houston’s The Leader News

- Identified, compiled, and analyzed key metrics to gauge class attendance, revenue per service and membership enrollment to eliminate underperforming business segments and maximize profitability, boosting margins by 3%

- Implemented new employee on-boarding method, including comprehensive 90 day review, checklist, and success plan

- Led redesign and re-branding of the company’s website, www.studiofitnessheights.com

- Collaborated with owners to create, develop and carry out childcare room strategy and concept to meet customer needs

- Demonstrated initiative by publishing company’s first policies and procedures manual despite no previous human resources experience through research, analysis, and networking experts

- Researched providers, negotiated the contract terms and implemented the final application of the company’s brand new interactive mobile app which launched in late March 2016

- Increased SEO through online processes, including social media strategies, keywords and user reviews

- Coordinated marketing activities and community events, including sponsorships of local 5K runs and festivals Sports Information Director January 2011 - September 2013 University of Pittsburgh at Bradford - Bradford, Pennsylvania Responsibilities:

- Primary media contact for the University’s 15 NCAA Division III athletic teams for print, online and radio communications

- Published press releases, game notes, media guides, game programs and game recaps

- Supervised a staff of 15 student workers, developed work schedules, administered payroll and evaluated performance Key Achievements:

- Implemented and maintained the athletic department’s Twitter and YouTube feeds and led redesign of athletics website

- Earned the athletic department national coverage on D3hoops.com and D3baseball.com using social media strategies

- Contributed in the facilities design of Kessel Athletic Complex’s $2.5M renovation to meet media communications needs

- Produced and engineered athletic highlight, promotional and live video streams utilizing various software technologies

- Published articles include but not limited to:

a. “In spring a Panther’s thoughts turn to diamonds,” Portraits, Spring/Summer 2013 b. “Heart of a Panther,” Portraits, Fall/Winter 2012 c. “Coach Bahan has Panthers in the swim of things,” Portraits, Spring/Summer 2012 d. “Summer on the Alaskan frontier,” Portraits, Fall/Winter 2011 Baseball Play-by-Play Broadcaster and Statistician June 2011 - July 2011 Athletes in Action Fire of the Alaska Baseball League - Anchorage, Alaska Sports Director, Play-by-Play and On-Air Broadcaster August 2005 - May 2009

“KCLC/89.1 The Wood” - St. Charles, Missouri

EDUCATION

M.A. Sport Management Lindenwood University, St. Charles, Mo., 2010 B.A. Communications Lindenwood University, St. Charles, Mo., 2009

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