National Sales Manager
Resume:
Ireneo Alejandro de Castro Rayos
Mobile: +639**-***-****; (639**-***-****;
Home: (02) 828-4894
Las Pinas City 1740 Philippines
E-mail Address: ********@*****.***, *******@*****.***
Skype Name: LexWorldOnline
Website: http://neorayos.com
Dynamic and Inspiring Leader Who Empower Individuals To Unlock Their Fullest Potential
Dynamic leader with over 14 years of proven management and senior leadership experience from a Top Consumer Goods Company. Resourceful senior manager and team player with strong analytical, planning, leadership, organization, communication & inter-personal skills. Consistent performance in sales & distribution management, business process improvement, field coaching, trade marketing, project management, direct & in-direct selling, and sales services. Adept at identifying problems, developing action plans and achieving results.
Professional Highlights
JS Unitrade Merchandise Inc.
Selling Systems & Process Manager June 2013 – Present
Develops, organizes, monitors and drives implementation of Go-To-Market strategies and sales & distribution systems & processes in coordination with management and support functions with the objective of ensuring achievement of distribution, sales, profitability and organizational development targets of the company.
Develop, Lead & Monitor the implementation of JS Unitrade's Merchandising Plans & Programs in order to achieve In-Store Brand Awareness.
Ensure continued use of Sales information Systems (Off-take & Inventory Reading for Key Accounts, Sales-To-Trade & Distribution Monitoring for Gen. Trade) in order to achieve sales efficiency & effectiveness and increase productivity.
Ensures sustainability of newly installed Management Control Systems and use these as a base for any future system element improvements.
Conducts mentoring sessions in business management, change management process, selling skills and capability enhancement in order to empower frontline sales and build a dynamic and competent sales force who are committed to the growth and sustainability of the business.
LexWorld Enterprise
Entrepreneur / Director, Sales & Marketing August 2011 – Present
Delivers expert education and solutions to individuals and organizations around the world to help them achieve their fullest potential by partnering with the world’s premier e-learning community for entrepreneurs.
Provides a state-of-the-art comprehensive direct marketing solution complete with the systems, tools and resource to launch and grow a successful enterprise.
Builds an empowered community of online entrepreneurs who are committed to make a positive difference in the world.
Pepsi Cola Products Philippines, Inc. (PCPPI)
Senior Manager, Sales & Distribution May 2010 – July 2011
Develops, organizes, monitors and drives implementation of Go-To-Market strategies and sales & distribution processes in coordination with plant management and support functions with the objective of ensuring achievement of distribution, sales, profitability and organizational development targets of the company.
Conducts mentoring sessions in order to empower frontline sales and build a dynamic and competent sales force who are committed to the growth and sustainability of the business.
Develops, organizes, leads and coordinates annual corporate campaign launches in order to align Middle and Senior Management to corporate strategies.
Region Sales Manager, Modern Trade March 2008 – April 2010
Develops, leads, monitors and coordinates business plans and programs for modern trade & key accounts within the approved sales & distribution strategies and implementing guidelines with the objective of achieving distribution, sales volume and profitability targets.
Develops strategic account plans and closely tracks and analyzes performance in order to draw and implement action steps to improve efficiency and grow the business.
Selects, evaluates and trains subordinates in order to build and sustain a competent sales force.
Manages and controls accounts receivables, trade collaterals and other company resources in order to attain productivity and maximize return on investment.
Senior Manager, Sales & Distribution Systems August 2005 – March 2008
Evaluates and drives the implementation of Go-To-Market strategies and sales operating systems; ensure alignment on agreed structures, processes and standards in order to attain distribution and productivity targets.
Plans and recommends projections to annual operating plan and business strategies in order to sustain operations and develop market opportunities.
Conducts business process checks in order to ensure adherence to established systems & processes.
Executes more than 500-manhours of field coaching sessions with the objective of building and sustaining a competent sales force.
Develops, organizes, leads and coordinates annual corporate campaign launches in order to align Middle and Senior Management to corporate strategies.
Co-developed the PCPPI Quantum Leap 2007 business development program processes & tools aimed at increasing distribution in by 10 percentage points within a year.
Manager, Sales & Distribution Initiatives June 2003 – August 2005
Supports the frontline sales team in the achievement of the Annual Operating Plan by providing inputs to the strategic planning and execution of all Sales & Distribution initiatives, coordinating with the Home Office Sales & Distribution and Marketing Team to develop effective sales execution plans.
Tracks and monitors plan of execution; evaluates progress and recommends action plans and support programs whenever necessary within the company strategies and priorities with the objective of ensuring achievement of sales and distribution targets.
Develops typical sales execution plan, promo advice and monitoring tools for promo/deals which is now currently being used for all product launches and trade initiatives.
Developed & implemented the EDS Containers-On-Loan (COL) Program significantly reducing COL costs for marginalized accounts.
Manager, Territory Support January 2001 – June 2003
Integrates and manages the support requirements for sales & distribution by facilitating the daily market unit operations, supervising the delivery teams/ third party contractor and providing administrative service to territory teams within the sales office/ market unit.
Analyzes data on loading, truck utilization, dispatching and stock inventory levels; provided feedback & recommendations to sales office management on recurring problems to ensure minimal disruption and enhanced productivity of the sales operations.
Manager, Account Development March 2000 – January 2001
Profitably expands the market within a defined territory – developing new businesses and increasing existing base – by setting meaningful objectives, tracking performance improvement measures and problem-solving, coaching the territory team and building superior customer relations.
Sets, executes and monitors sales and distribution plans and programs in order to increase route productivity.
Executes and monitors the implementation of marketing plans and programs for increased product presence.
* Early career as an Independent Distributor for Neways (Int’l) Phils. & High-Desert Phis., Inc., Inc. (1995-1999).
Technical Skills
Advanced knowledge in the following computer applications:
1.Digital Marketing/ Social Media Marketing
2.Web Site Development
3.Microsoft Office 2003/ 2007
4.Visual Basic 6.0
5.Java 2.0
6.SQL
Professional Training
1.Mass Influence Formula – Empower Network, LLC, January 2016
2.Team Building Training – Empower Network, LLC, November 2015
3.Top Producer Training – Empower Network, LLC, October 2015
4.ALL-In Library Training – Empower Network, LLC, October 2015
5.Developing A Culture Of Accountability And Performance – JS Unitrade Merchandise Inc., March 2015
6.Breakthrough 2.0 – Training And Workshop On Internet & Social Media Marketing with Jomar Hilario, May 2011
7.TRQ 3.0 – Training And Workshop on Quick Turn Real Estate Investing with Trace Trajano, April 2011
8.Pepsi Cola Products Philippines, Inc.
Total Systems Economics, Basic Entrepreneurial Management Workshop, November 2010
Sales Leadership Bootcamp For Key Accounts, August 2009
Winning Every Customer For Key-Accounts Workshop, July 2009
Winning Every Customer Workshop, March 2004
Trainer Development Workshop, October 2003
Sales Capability Module 3 – Leading the Way: Sales Manager’s Challenge, August 2001
Sales Capability Module 2 – Doing the Basics: A Day In a Life of An ADM, March 2000
Territory University: The Pepsi Way Of Selling Principles, March 2000
Education
1.Certificate in E-Computing (Java 2.0/ SQL), 2001
NIIT School of Alabang, Muntinlupa City
2.Certificate in Cyber Programming with E-Commerce, 2001
STI College, Alabang Muntinlupa City
3.BS Marine Transportation, 1991
PMMS Colleges, Las Pinas City
Personal Details
Date Of Birth : 21 April 1971
Place Of Birth : Manila
Civil Status : Married
Height : 172 cms.
Weight : 72 kgs.
References available upon request
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