Naetta L. Bell-Taylor, MA

303-***-**** acugzl@r.postjobfree.com

https://linkedin.com/in/naettabelltaylor

Marketing Executive Consumer Engagement Strategic Positioning

Relationship Building Campaign Management Brand Management

A creative, transformational Marketing Business Development Professional with a proven record of accomplishments in planning and leading comprehensive marketing and sales strategies in support of business goals and objectives. Innovative executive with expertise in developing and executing international marketing programs resulting in proven gains in both revenue and brand recognition. Demonstrated success driving growth of target markets through analyzing market data, business trends and developing strategic plans within budget to ensure corporate objectives are achieved. Excels at transforming concepts into revenue streams. Proven leader with excellent communication skills proven by the ability to successfully manage large campaigns while leading individuals with very diverse backgrounds.

Selected Highlights

Responsible for leading my division on a multi divisional team that successfully landed a $55 million, 8-year government contract through creative development and effective presentation of large quotation packages.

As a result of concentrated networking and good reputation, fostered a large customer base that consisted of the largest OEM's world-wide for the Renewable Energy Segment.

Through employment of hands-on operational and administrative support, establishment of policies and procedures, and product offer management, successfully developed and managed a successful customer training offer, The NFPA 70E Workshop, leading a campaign that produced a 500% increase in revenues that then transitioned into a fully operational department.

Successfully managed the Leveraging Services Program, a strategic account program that provided tools and resources for the Strategic Accounts Organization to develop services, resulting in 200% of goal and consuming only 70% of budgeted resources.

Led diverse teams in ongoing territory business development activities in order to identify, nurture, and develop future alliance accounts, focusing on forming lasting relationships with high-potential markets such as engineering firms, original equipment manufacturers, etc.

Launched new brand that generated over $ 500,000 in sales the first year.

Core Competencies

Strategic Market Planning

New Market Penetration

Market Analysis

Marketing Collateral Development

Digital Advertising/Marketing

Team Building

Technical/Industry Expertise

Budget Preparation

Product Launches

Media & Advertising Campaigning

Business Development Planning

Public Relations

Project Management

Sales Engineer

Leadership/Coaching

Education

Webster University, Castle Rock, CO: 2014

Masters of Management and Leadership

Vanderbilt University, Nashville, TN

Bachelor of Science - Economics

Professional Experience

Graduate Student/Managing Director/ Consultant- Private contract management to develop consumer based agency business 2014- Present

ABB, Inc. Denver, CO / Wichita Falls, TX 2006 – 2014

Alliance Account Manager 2011– 2014

Account Development Manger 2007– 2011

Senior Marketing Engineer, Custom Control Panels 2006 – 2007

Utilize analytics and engagement models to competently manage the accounts of large global customers for Low Voltage Products Division.

As a result of concentrated networking and good reputation, foster a large customer base that consists of the largest OEM's world-wide for the Renewable Energy Segment.

Effectively manage the North American pricing and contractual agreements for the alliance customers and associated sub-contractors, accurately forecast to business unit leaders, and maintain the engineered parts conversion listing.

Lead diverse teams in ongoing territory business development activities in order to identify, nurture, and develop future alliance accounts, focusing on forming lasting relationships with high-potential markets such as engineering firms, original equipment manufacturers, etc.

Execute intricate business development plans that result in successfully obtaining major targeted product specification placement for ABB drives on the TSA or baggage handling specification.

Strategize profitable product management and marketing for custom panel shop that maintains and increases OEM panel business.

Build and sustain interface with sales, operations, engineering, standards, and customers by providing operational support, quotation activities for new business development, and marketing direction of product through targeted segment activities.

Engagement in Successful marketing activities including but not limited to trade shows etc

Schneider Electric – Square D Services Division Nashville, TN/Chicago, IL 1998 – 2006

Senior Marketing Specialist 2000 – 2006

Marketing Coordinator 1998 – 2000

Through employment of hands-on operational and administrative support, establishment of policies and procedures, and product offer management, successfully developed and managed a successful customer training offer, The NFPA 70E Workshop, leading a campaign that produced a 500% increase in revenues that then transitioned into a fully operational department.

Launched new brand that generated over $500,000 in sales within the first year.

Produced $3.5 million in trackable incremental sales by coordinating teams to develop and execute a popular mobile (truck) “tour” event, the management of which included all creative development, logo (branding) development, event marketing, direct mail campaigns, and tracking of ROI.

Responsible for leading my division on a multi-divisional team that successfully landed a $55 million, 8-year government contract through creative development and effective presentation of large quotation packages.

As Program Manager for E-Commerce and Internet Development, capably launched and managed the Square D Services business unit website, www-squared-services.com, thereby increasing visibility and ease of access for current and potential customers.

Played a key role on a marketing team for a growing division that produced and developed campaigns that resulted in record breaking growth and development.

Identified, established and managed external vendors and resources for execution of graphic design for marketing collateral.

Introduced new products to market including: product packaging, pricing, development of sales collateral, press releases and editorial coverage.

Continuously exceeded all monthly and annual marketing program goals

Hands-on partner with the multiple business units to design, create, integrate, and troubleshoot various systems that developed cutting edge marketing programs.

Oversaw the development of e-Newsletter, taking on responsibility for the implementation, including editorial scheduling and article support.

Effectively provided accurate and detailed strategic market analysis, financial, ROI and margin information for the Director of Marketing.

Produced monthly financial information snapshots by market segmentation on orders and contribution margin for our products and services to other department heads in order to maintain and improve communication between departments.

Successfully managed the Leveraging Services Program, a strategic account program that provided tools and resources for the Strategic Accounts Organization to develop services, resulting in 200% of goal and consuming only 70% of budgeted resources.

Capably managed the Service Seals Program, a recon sales program for future targets for the Strategic Accounts Organization.

Oversaw the Government Program that leveraged service products to increase the penetration of governmental facilities.

Was responsible for four industrial segment programs, skillfully managing leveraging services, services seals, and government program through duties such as maintenance of program scorecards, attainment of program goals, proper usage of resources and business planning processes.

Responsible for development of business opportunities through monitoring the flow of large quotations of the Medium Voltage Products Group, utilizing market knowledge to quote alternates (additional job scopes) for large project jobs.

Implemented Technician Leads Program nationwide to produce additional business leads for services.

As Marketing Coordinator, collaborated with the National Sales Manager and Director of Marketing to develop two highly successful pilot lead tracking programs; the “Hot Leads” program targeted current and potential Square D customers and produced many “top ten” sales accounts from cold calls. The “FSR Leads” program, a pilot program that tracked technician leads, produced 200% ROI on quoted to leads in the pilot.

Exponentially added to the success of the programs by conducting thorough marketing research and data mining.

Facilitated sales & brand marketing and promotional initiatives for BU, including demonstrations at fairs and exhibitions.

Directed assigned segment marketing, branding and public relations functions which include defining, developing, executing and managing short and long term comprehensive marketing and public relations strategies and plans.

Planned and executed regional market research activities to strengthen engagement with the training brand.

Prepared and managed brand and program marketing budgets and successfully launched campaigns 25% under forecasted cost while hitting targeting revenue expectations

Identified and curtailed training product deficiencies through standardization of the product thus providing annual cost savings, improving the marginal contribution of the product line which produced first time profitability of the product line.

Additional Credentials

Technical Skills

Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Outlook, Microsoft Access, Microsoft Publisher, Adobe, Facebook, Twitter, LinkedIn, Instagram, Pintrest, Tumblr, Hoostsuite, Google Docs, Google Adwords Google Drive, Google Calendar, Google Plus,

Languages

English

Honors & Awards

2005: Life Saver of the Year – Square D Customer Operations and Process Improvement Organization for Outstanding Efforts to Satisfy the Needs of Customers

2004: Schneider Electric New Fundamentals Award – Performance Minded

1996: Pinnacle Club – Sales Success, South Bend/Major Projects

1994: EQAM Memphis and Little Rock Sales – Quality Award

Organizations

Marketing Associates

Volunteering Experience

Consultant - Indiana Safety Council

Interests

Music, Family Time, Traveling, Food, Shopping, Reading

Detailed Professional References Available Upon Request

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