Social Media Marketing

AMINEH F BELTRAN

*************@********.***

linkedin.com/in/aminehb • 562-***-****

EDUCATION

University of California, Berkeley Bachelor of Arts, Psychology Dec 2016 Overall GPA: 3.28

Haas School of Business, BASE Summer Program (3.8 GPA) Cerritos College, Norwalk Associate of Arts, Liberal Arts May 2014 Overall GPA: 3.8

Dean’s List: Fall 2012 - Spring 2014

President’s Honor List: Spring 2014

RELEVANT COURSEWORK

• Marketing Management

• Social Media Marketing

• Research/Data Analysis

• Structure & Interpretation of Computer

Programs (Python)

• Consumer Behavior

• Financial Accounting/Finance

• Organizational Behavior

LEADERSHIP EXPERIENCE

External Vice President – DiversaTech; Berkeley, CA January 2016 - Present

• Managed relationships with around 10 other clubs on campus to collaborate on fundraisers and workshops

• Oversaw Multimedia and Events Chair positions by assisting them and their committees with auxiliary support and mentorship Marketing Co-Director - Latino Business Student Association; Berkeley, CA May 2015 – Dec 2015

• Generated an increase in Facebook reach by 457% and likes by 331% through the use of targeted social media campaigns

• Implemented new rotational committee structure allowing for committee members to learn different aspects of marketing

• Managed and delegated projects for 11 marketing committee interns as they rotated through various marketing positions

• Spearheaded marketing workshops revolving around marketing strategy, metrics, Adobe software, and social media customer care Course Assistant - Haas School of Business; Berkeley, CA July 2015 – Dec 2015

• Co-taught a student-run course on Social Media Marketing and Networking to 60 students with an overall acceptance rate of 35%

• Executed ‘push’ marketing campaigns on various Facebook groups for our information session resulting in 1.2k students interested

• Managed 5 marketing consulting teams and acted as the point of contact for 2 business partners (Autodesk and Square)

• Lectured my own cultivated presentation to a class of 60 students on the topic of ‘Virality’ and ‘Customer Care on Twitter’ ACADEMIC PROJECTS

Social Media Marketing Consulting Case - Client: Adobe; Berkeley, CA Spring 2015

• Consulted Adobe’s social media presence and collaborated with Adobe’s Social Media Manager to reflect Adobe’s Corporate Goals

• Results of our research indicated that their Engagement Ratio was low (0.33%), our proposal aimed to increase this ratio

• Proposed that Adobe launches a Document Cloud campaign as well as integrate a strong connection amongst their 3 cloud services The Effects of Induced Mindfulness on Memory Capacity - Cerritos College, Norwalk, CA Spring 2014

• Cultivated an in-between subjects research design to study the effects of mindfulness on working memory capacity

• Gathered and analyzed data statistics using SPSS software showing a 30% increase in elevated mood after the experiment VOLUNTEER WORK

North Berkeley Senior Center – Volunteer; Berkeley, CA November 2015

• Organized an event meant to celebrate 50 volunteers who have been serving the North Berkeley Senior Center for many years Save the Bay – Volunteer; El Cerrito, CA March 2015

• Volunteered to clean up the city of El Cerrito, led a team of 3 and collected over 10,000 cigarette butts within 3 hours AWARDS AND ACHIEVEMENTS

Hispanic Scholarship Fund Scholar July 2015

• Awarded this merit-based scholarship based on my academic and leadership credentials All-State – California Community College Track and Field State Championship - Team Captain; San Mateo, CA May 2013

• Placed 6th in State for the Women’s Steeplechase, contributed to a 1st place finish for the Women’s Track and Field Team ADDITIONAL INFORMATION

Computer Skills: Python Programming Language, MS Word, PowerPoint, SPSS, R Commander, MailChimp, Adobe Photoshop Languages: Fluent in Spanish

Interests: Acoustic/Electric Guitar, Exploring, Discovering New Music, Rubik’s Cube Speed Cubing, Learning New Skills

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