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copywriting account management

Toronto, ON, Canada
April 19, 2016

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*** ******* ***, *** *** I Toronto, ON M6K 2Y7 I 647-***-**** I


Advertising Copywriter

A multifaceted and innovative copywriter with all-round advertising and marketing expertise. Ability to understand clients’ and consumers’ needs and translate them into insightful, compelling and creative copy. Experienced in guiding junior copywriters to produce effective communication. Excellent interpersonal and communication skills. Now looking for new creative challenges in advertising and marketing to further my personal and professional growth.

Work Experience

Creative With Words, Los Angeles, CA

Freelance Copywriter, 08/15 to present

• Ideating, visualizing and writing copy for ads, brochures and websites for a variety of B2C clients Taproot Foundation, Los Angeles, CA

Pro Bono Copywriter, 10/12 to present

• Working on key messages and strategies for various non-profits UCLA Extension, Los Angeles, CA

Assistant-1, Registration Department, 8/13 to 9/14

• Enrolled, advised, refunded/transferred current and new students both at the window and over the phone

• Maintained and updated the student accounts/databases

• Worked closely with all the departments to streamline the admission processes Action Support Pvt. Ltd., New Delhi, India

Creative Consultant Copywriter, 9/08 to 12/10

• Wrote copy for various major clients: DYNAPAC, Sandvik and Punjab Optical House

• Developed ads independently with the designers and the production team

• Research and pitch work

Oxygen Communications, New Delhi, India

Senior Copywriter, 3/06 to 8/08

• Ideated and wrote copy for major clients: Confederation of Indian Industry (CII), Havell’s, FNS, Ventura Enterprises, InterArt, Tonic and The Village Restaurants

• Supervised junior copywriters working under me

• Wrote marketing and promotional materials for all sorts of media

• Conceived the international campaign, “Rooting For the Roots,” for Confederation of Indian Industry (CII) Brand Curry Communications, New Delhi, India

Junior Copywriter, 2/04 to 3/06

• Conducted extensive pitch work for this start-up agency and won several new accounts

• Reviewed and analyzed new means of promotional methods in branding products and services

• Wrote copy for key brands: Daawat Basmati Rice, Hero Mopeds, Nirula’s, Kalypso Cosmetics & Just Fries

• Conducted qualitative market survey and analysis for Hero Mopeds which helped in efficient pitching and, eventually, winning the $5M account

Ushak Kaal Communications Ltd., New Delhi, India

Account Executive, 12/02 to 1/04

• Serviced clients: Baidyanath, Parko, XPS Logistics and OK Play

• Wrote creative briefs and strategies

• Worked in tandem with the creative team (agency) and the clients

• Conducted qualitative market research for OK Play and Parko

• Actively strived to get new accounts with the business development group

• Interacted with the media department and got the ads released on time

• Kept track of and collected due payments

Headstart Advertising & Marketing Pvt. Ltd., New Delhi, India Trainee Account Executive, 6/01 to 10/02

• Serviced big clients: Singer India Ltd. and Jaypee Cement Ltd.

• Wrote creative briefs and meeting minutes for effective communication

• Got the work done within the agency and delivered it to the client on time

• Successful pitch work for getting new accounts

Research Project

Ambience D’Arcy Communications, New Delhi, India

Trainee Account Executive, 4/01 to 5/01

• The project brief was: “To find out the reasons for decline in the sales of LML motorcycles?”

• Researched, analyzed and provided precise reasons for the decline in sales Education

UCLA Extension, Los Angeles, CA

Certificate in Project Management (CAPM-candidate), 1/15 to 10/15 UCLA Extension, Los Angeles, CA

Certificate in Marketing with concentration in Social Media and Web Analytics, 6/13 to 6/14 The Bookshop, Portfolio School, Los Angeles, CA

Advanced Portfolio Class, Advertising Copywriting, 6/13 to 8/13

• Did some splendid campaigns under Dan Sorgen, ACD, R&R Partners for some interesting brands

(Alaska Tourism, P-Touch label maker, and Chinatown) Marquette University, Milwaukee, WI

Master of Arts in Communication, Major in Advertising, 6/12 AIMA - CME, New Delhi, India

Post Graduate Diploma in Management (MBA), Major in Marketing, 6/00 DAV (PG) College, Dehradun, India

Master of Arts in Economics, 6/97

DBS (PG) College, Dehradun, India

Bachelor of Science in Physics, Chemistry & Mathematics, 6/95 Qualifications & Skills

• 7 years of experience in advertising both account management and copywriting

• Good presentation skills and diverse knowledge of marketing and advertising

• Understanding of both quantitative and qualitative research methods

• Proficient in MS Office and SPSS, and working knowledge of InDesign, Photoshop and Acrobat

• Equally comfortable with both PCs and Macs

• Project Management and Scrum

Hobbies & Interests

• Films, theatre, literature, and sports

Contact this candidate