Communications

Brian Bourque *************@*******.*** Cell: 214-***-****

Professional Experience

Communications Consultant, Director of Communications & Public Relations

PRSM ASSOCIATION 2012 – December 2015

Major content developer in consultant’s role. Integrating Association’s multiple communications vehicles, maintaining member loyalty, generating brand awareness through targeted media relations, and fostering growth.

Develop weekly InsidePRSM internal Member newsletter, maintaining industry standard open rates

Manage PRSM Magazine, Blog/Vlog, 2014/15/16 Trends Report, all corporate communications

-Internal Member feedback says PRSM Magazine is “highly improved,” exceeding expectations, page count increased year over year, along with revenue

Developed and executed brand management strategy

- Launched new brand September 2012, three months after arrival

Devised Thought Leadership program, media relations strategy and program execution

-Launched Industry Experts Program, engaged approximately 100, high-level Internal Member SMEs to expand their eminence in the industry, exceeding goals. Published annual retail industry Trends Report. I am the author of the 2016 Report.

Managed internal team, external vendor management, crisis communications

Developed video content, scripts for leadership conference presentations

Devised “Circle of Opportunity” marketing program for internal vendor members, communicating the year-long value of Association activities

AWARD: received 2015 “President’s Award” for outstanding service

Global Communications

S&S CONSULTING INTERNATIONAL (consulting contractor) 2010 – 2012

Developed strategy and plan for new business endeavors

Generated media relations, investor relations, competitive intelligence, future analyst relations

Brand management, sales collateral, website

Worked with industry leadership to blend marketing strategy with business objectives

Corporate Communications/Industry Marketing

HITACHI CONSULTING 2004–2010

Lead and manage corporate communications, media and analyst relations

Developed internal newsletters, promoting departmental results, company success stories

Created and managed targeted publishing operation “Hitachi Consulting Writer’s Guild” - averaging 30+ externally published articles annually

Drafted press releases (24 annually), managed internal global approval process, targeted distribution and media interaction, crisis management

Conducted analyst relations, research programs to educate industry, position thought leaders, i.e. Gartner Research, AMR Research, AVIATION Week, Kennedy Research, Aberdeen Research

Managed key association relationships (CGT, BAI, AW, AIA, NDIA, TPMA, GMA)

Designed and implemented targeted Social Media strategy – LinkedIn, Facebook, Twitter

Webinar moderator, internal newsletter manager/editor

Managed Inspire (24 page), full color magazine, editorial team

Lead and manage all industry/solution marketing. Specifically Aerospace & Defense, Consumer Products, Business Intelligence, SAP solutions. Three team members.

Blended marketing strategy with Business Objectives, designed year-long, integrated marketing communications programs with budget oversight

Managed branding efforts, PR, advertising, direct marketing, article generation, speaking engagements, internet and extranet content, events and creative services

Managed team over: website and SharePoint intranet content management, design artist, other special projects and industry program management

Led global PR firm contractor, Weber Shandwick

Accomplishments/Recognition

Consumer Goods Technology Readers Choice TOP 10 ranking 2004 - 2011

Hitachi Consulting Writer’s Guild internal organization externally publishes record number of by-line articles in 2008-2009

Devised “Circle of Influence” Industry Marketing program, replacing company’s previous go-to-market by solution strategy

Director of Marketing/Director of Communications

DELOITTE Energy/Utilities Industry Practice 1997–2003

Direct all aspects of multi-regional/national industry marketing and communications program: media relations, conferences, advertising/branding, research/publications, public relations, targeted approach to direct relationship marketing

Developed internal newsletters, promoting industry practice results, company success stories

Worked with leadership team to align the marketing plan, strategy and budget with business objectives

Transferred solution strategy into integrated marketing communications and go-to-market programs utilizing multiple channels to market

Defined and managed positioning, messaging and branding of both solutions and company strategy to clients, partners, alliance partners and strategic vendors

Planned and executed advertising, collateral and promotional communications projects

Managed outside PR agency Cohn & Wolfe, associations and publishers (EEI, AGA, World Energy, PennWell, Harte-Hanks, EnergyCentral)

Worked with global vendor to initiate industry’s first exclusively online conference

Assistant Director of Communications

UNIVERSITY OF DALLAS 1993 –1997

Assisted university development in all aspects of external and internal communications, marketing and events

Key contributor to media relations, press release generation, op-ed article placement, external magazine, various other promotional activities

Managed all aspects of internal communications, university-wide newsletter, crisis communications

Taught journalism, managed internship program and community liaison committee

Advised student newspaper, annual yearbook

Accomplishments/Recognition

University News first Texas university newspaper to establish online presence

Student internships acquired at major national newspapers, Arizona Republic, DMN, etc.

Correspondent Acadiana Bureau

MORNING ADVOCATE (daily statewide newspaper) 1989–1992

Contributed hundreds of hard news and feature articles, some photography, sourced from an eight-parish region

Education

Master of English degree earned, University of Dallas, Irving, TX

Bachelor’s Degree earned, English/Journalism, University of Louisiana, Lafayette, LA

Professional Associations

Member of IT Services Marketing Association (ITSMA) 2004 – 2010

Member of Edison Electric Institute (EEI, AGA) 1997 – 2004

Trade Promotion Management Associates 1999 – 2003

Volunteer Associations

DALLAS COUNTY ELECTIONS COMMISSION NATIONAL NIGHT OUT

Election Judge 2005 – present Team Captain 2006 – present

BULL TERRIER CLUB OF DALLAS, Inc.

President, Treasurer, VP and Director 2005 - 2010

Rescue Program Leader 2007 – 2012, during which program expanded service levels while lowering the average cost allocated per case. Program evolved from financially instable to financially secure. Managed newsletter 2008 – 2010.

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