Marketing Sales
Resume:
MARK P DURANTY
Post Office Box *****
Newport Beach, CA 92659
********@*****.***
SEASONED MARKETING PROFESSIONAL
Talented consumer and business to business marketing strategist with a proven ability to grow revenue and market-share for diverse well-known clients such as Kodak, Palm, Sprint, TUSA, Flock. I am known for promoting and positioning products for explosive growth in a variety of industries, a proven track record of creative conceptualization and motivational leadership. I continually demonstrate success driving growth in targeted markets through implementation of key projects. Combining these assets with an innate ability to build, manage and maintain strong client relationships, I am an invaluable asset to any marketing project. Experience includes CRM, customer/dealer acquisition, market penetration, product launches, and new product development in B-to-B and B-to-C environments.
Areas of Expertise Include:
Revenue & Profit Growth Market Research & Analysis Product Positioning
Direct Marketing Positive Client Relationships Licensing
Brand Management
Product Launches
Key Account Management
Print Production
Strategic Planning
Marketing Execution
Affinity/Tie-in Partnerships Team Leadership and Building Revenue Growth PROFESSIONAL EXPERIENCE
Director of Marketing/Senior Program Director, 2011 – Present QLD Information Systems – Irvine, CA
Developed marketing strategies and ongoing program management for government entities and municipalities in information systems and alternative dispute resolution (ADR) services for workers’ compensation.
Impact: Made the company be the selected vendor for the City of Los Angeles technology projects and alternative dispute resolution (ADR) services for their workers’ compensation division and SEIU.
Selected Contributions:
Managed the RFP process to win government contracts in ADR and technology.
Worked with internal personnel, City and Union employees to market, develop and maintain the ADR program to continually sell-in the ADR program to City, Union and employees.
Continually evolved the technology offerings to make company vendor of choice for technology services for the City of Los Angeles.
Program design, implementation, fulfillment and ROI analysis, as well as media plan development.
Staff management.
MANAGING DIRECTOR, 1992 –2011
SIERRA WEST GROUP – Newport Beach, CA
Managed extensive agency function from concept through delivery, and developed comprehensive marketing strategies for a range of fields.
Selected Contributions:
Established SPRINT PCS as the consumer brand of choice during Southern California launch.
Development of a thriving trial program for a new web browser (35,000 monthly downloads).
Directed product placement for TV shows of Baywatch, Thunder in Paradise and Baywatch Nights.
Managed RFP responses for award of government contracts.
Negotiated the licensing of NASCAR brand for an automotive tool manufacturer.
Established licensing for the Baywatch brand in sporting goods.
Supervised lucrative advertising campaigns in print, online, telemarketing, radio and direct response.
Ran a full range of research for end users/consumers, dealers, and non-users.
CRM and customer acquisition activities in telcom, technology, recreational products and wireless.
Control of private labeled contract manufacturing.
Launched consumer products in telecom, automotive, wireless, packaged goods and sporting goods;
Developed and introduced new propriety automotive software into major national repair chains.
Positioned products for profitable launch and re-launch.
Direct marketing for various clients for new customer acquisition, CRM and offer testing.
Cultivated third party sales channels for several products and services.
Distributors and independent sales force programs to increase sales ability and overall sales.
Collateral material development for top tier consumer products.
Packaging development for commercial and retail products.
SEO/SEM, PPC program development.
Development and execution of lead generation programs across several industries.
PR and communications program development.
BUSINESS DEVELOPMENT, 1990 – 1992
HILL, HOLIDAY, WAKEMAN & DEFORREST – Irvine, CA
Worked closely with Senior Management to promote services to a multitude of clients. Impact: Landed several accounts for the agency’s services. Selected Contributions:
Established exceptional relationships with key companies to sell agency services;
Worked with internal personnel to develop core agency attributes;
Contributed to the acquisition of clients such as Pritkin Systems, Mazda, Epson, PacTel Cellular;
Designed marketing programs including production, direct marketing, media placement and a range of other areas;
Interacted with all levels of agency personnel to develop marketing and advertising strategies for client products and services;
Program design, implementation, fulfillment and ROI analysis, as well as media plan development.
MARKETING MANAGER
MD LABORATORIES – Carson, CA
Worked diligently within a team environment to create an ongoing marketing program attracting new blood donors for a specialty blood plasma center. Impact: Attracted up to 30 new patients per week with specific blood types required for donations. Selected Contribution:
Launched the highly successful patient acquisition program for individuals who have had hepatitis, severe allergies or other oddities in their blood components;
Developed a variety of marketing programs to sell finished blood product to companies domestically and internationally, including targeted advertising and direct marketing;
Responsible for: all marketing materials development (including foreign language translations), budget, staff management, marketing plan development, media development and placement, as well as community outreach program development.
EDUCATION & CREDENTIALS
Business Administration – University of Redlands
Managing Marketing Communications – U.C. Irvine
Automotive – Arizona Automotive Institute
RELATED CREDENTIALS
Board of Directors Sons of the American Legion
Notary Public of the State of California Commission Number: 1871812 State of California Self-Insurance Administrator’s (SIP) certificate FULL CLIENT LIST
Kodak Palm Sprint Flock Tabata USA Mazda Nissan
Pocket Science QLD Information Klean-Hands Skin Protector NeuroSky Automotive Solutions Vehicle Certification Vvault Baywatch Thunder in Paradise Croakies Sakal Surfboards Buck Knifes Pelican Products Harvey Wetsuits BVI Yacht Charters Trust One Mortgage
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