Marketing Specialist
Resume:
Leasa M. Hux
Baltimore, MD 21211
********@*****.***
Statement:
Digital Marketing Professional with experience in supporting high volume business operations through strategic planning, implementation, and execution of email campaigns. Experienced in working with multiple digital channels to create and launch dynamic branding initiatives. Knowledgeable in the implementation and utilization of various reporting tools used to track and monitor the success of campaigns.
Summary of Skills:
Marketo Certified.
Proficient with HTML/CSS coding.
Experience in working in Marketo automation and Aprimo integration software.
Ability to work with mobile optimized and mobile responsive templates.
Able to maintain various social media platforms including Facebook and Twitter.
Knowledge in Google Analytics implementation and interpreting reporting matrices.
Professional Experience:
Laureate Education Inc. – Walden University
Baltimore, MD
Marketing Specialist 05/12-03/16
Strategically executed and launched retargeting/remarketing campaigns.
Created and executed adhoc email campaigns.
Worked with other brands within the Laureate umbrella to implement various cross-sell initiatives.
Maintained monthly email calendar and ensures that database does not receive overlapping email messages.
Readied mobile optimized templates for use through Aprimo platform.
Participated in organization transition to Marketo platform through email template creation, program creation, and launching first emails for IP warm-up.
In conjunction with third party vendor, worked to implement email deliverability measures in place to ensure high percentages of inbox placement.
Implemented and interpreted Google analytics reporting.
Utilized Onxy and Salesforce CRM’s manage prospect database.
Created content for various campaigns.
Worked with vendor to plan and execute direct mail campaigns.
Administrative Assistant-Marketing 10/10-06/12
Tracked, monitored, and actioned upon a volume of email replies to the “info box”.
Executed on “Do Not Contact” email and direct mail replies.
Processed efficiencies between marketing operations and enrollment teams, helps maintain database integrity.
Assisted Social Media team with maintaining, updating, and responding to the Facebook and Twitter accounts.
Assisted the Alumni Relations team with various in person alumni events and with the day to day needs of the alumni association.
Uploaded a selection of individuals required to receive various mass communications from the university.
Wells Fargo (Placed by agency, Apple One Inc.) 02/10 - 07/10
Frederick, MD
Phone Team Support/Loss Mitigation
PNC Bank 03/07 - 11/09
Baltimore, MD
Mortgage Analyst
Bear Stearns 03/06 - 02/07
King of Prussia, PA
Account Manager
Education/Certification:
Marketo Certified Expert 02/17
The University of Baltimore 12/15
Baltimore, MD
B.S in Business Administration - Specialization in International Business
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