Sales, Marketing and New Business Development Manager

Robert D. Tarr, Jr.

**** ****** **** ******* ********, Ohio 45044

513-***-**** home 513-***-**** cell 513-***-**** fax ******@*******.***

Sales, Marketing and New Business Development Manager

Extensively experienced printing/packaging/paper sales & marketing professional who has had an impressive history of being promoted into increasingly responsible management roles. Led rapid sales growth, engineered new product development projects, provided strong operational leadership and developed cutting edge technical marketing programs.. Created new product lines and was awarded a US Patent for enhanced manufacturing method. Expanded conventional printing company into new packaging and pressure sensitive label markets while aggressively growing business at existing accounts. Negotiated union labor contracts, long term customer supply agreements and major vendor price/rebate programs. Achieved Lean Six Sigma Black Belt Certification.

CAREER HIGHLIGHTS

The Herald, Inc. New Washington, Ohio 2007- 2016

VICE PRESIDENT SALES, MARKETING & BUSINESS DEVELOPMENT

Hired by the owner of a well established commercial printing company to provide leadership and focused direction to the Sales and Marketing Departments and establish a New Business Development strategy.

Eliminated non-performing sales positions, enhanced responsibilities of remaining staff, and established clearly defined, aggressive but attainable sales goals. Result: Increased departmental morale, improved productivity and raised individual reps earning potential.

Reduced redundant marketing positions and delegated larger decision making authority and accountability to remaining managers. Introduced new marketing programs to include a combination of new digital imaging products, traditional print technologies and internet based solutions. Result: Broadened base of offerings which has resulted in a 45% average increase in responses to advertising collateral.

Replaced existing website with new interactive site that included video and social media connectivity. Result: Increased website visits and improved sales of high value added printing, marketing, converting, and packaging products.

Added over $1MM in new packaging product sales for GE and negotiated a three year supply agreement for those items. Result: Justified acquisition of new automated packaging line to reduce production costs and improve JIT inventory turns.

Invented a new line of digitally produced POP displays based on unique 13” x 47” press capability. Result: Won several awards in regional and national competitions.

Expanded the product offerings to various college and professional sports organizations. Result: Was named the “Premier Printer of Media Guides” by the NFL Corporate office.

Introduced and programmed a full line of Augmented Reality products. Result: Significant increase in both new business and new accounts.

Miami Wabash Paper, LLC, Norwalk, Connecticut 2004-2006

VICE PRESIDENT SALES & MARKETING

Recruited by the owner of the former Miami Valley Paper Company to turn around struggling business.

Reorganized and set new sales objectives, reestablished customer and employee confidence and initiated programs to regain lost market share. Developed several new product opportunities, instituted new marketing plans and assigned sales coverage for $10MM worth of targeted new and existing business. Result: Halted the three year decline in sales volume.

Reduced staffing, streamlined account territories and improved efficiencies to cut cost of selling by 30%. Negotiated a long-term supply contract with our largest account. Negotiated a three year union labor agreement. Result: Reduced operational costs.

Stopped all loss of business, regained major pieces of lost business, opened new accounts, and significantly grew existing customer sales. Wrote and implemented a proprietary order processing/shipping program that dramatically improved our customer service performance ratings. Result: Turned around negative customer perceptions and increased sales

RDT Enterprises, Inc., West Chester, Ohio 2001-2004

PRESIDENT

A privately held corporation involved in business development consulting for small to medium sized companies, executive recruiting for the paper/packaging industries, and owned a construction company.

Miami Valley Paper Company, Inc., Franklin, Ohio 1992-2001

A privately owned coating, printing, laminating and converting company for paper, film & non-woven

GENERAL MANAGER

Responsible for complete Financial/P&L performance to out of state ownership for the plant’s commercial printing, tag, label, wallcovering, book covering and office products industries. Directed the company to an unprecedented 285% sales growth from a $7MM to $20MM during tenure as General Manager.

Developed innovative strategy to save $4MM worth of $7MM business gained through acquisition of largest competitor. Initiated a factory worker exchange program with our largest customer to root out the cause of intermittent production problems. Result: Reduced customer complaints 90% and retained $4MM product line within 120 days of project completion.

Proposed, justified and obtained approval for the largest capital investment in company history. Negotiated labor contract agreements and state tax abatements to support the investment. Designed, engineered and managed installation of the $8MM custom coating equipment. Result: Increased production capacity 600%, reduced cost per unit 25%.

Participated in Due Diligence and Managed Shutdown of acquired competitor’s plant, transfer of administration, operations, inventories and equipment to out of state facility. Result: Reduced cost of goods 20%, increased production 65% with no interruption of customer shipments.

Reorganized sales and marketing department and streamlined operations into four distinctive lines: label, merchant, converter, and office products. Empowered sales staff to become market experts and establish company as industry leader in these markets. Result: increased market share by 15-20% per sector without increasing sales and support costs

Developed, marketed and sold a line of matte and glossy coated media for photographic quality inkjet printing. Result: $1-2MM annual corporate sales realized.

EDUCATION

University of Cincinnati, Cincinnati, Ohio – B.S. Biology/Chemistry

Certified Lean/Six Sigma Black Belt

TRADE ASSOCIATIONS

Technical Association of the Pulp and Paper Industry (TAPPI) Printing Industry Association (PIA)

Printing Association of America Northern KY & Ohio (PIANKO) Digital Printing and Imaging Association (DPI)

Tag and Label Manufacturers Institute (TLMI) Book Manufacturers Institute (BMI)

Contact this candidate