Design Research

Songmei Han, Ph.D.

Irvine, CA 949-***-**** ********@*****.*** http://www.LinkedIn.com/in/SongmeiHan

USER EXPERIENCE RESEARCHER

Senior UX researcher with 10 years of experience across multiple platforms. Passionate user advocate. Help companies identify user needs and inform product design and development. Expertise in:

Contextual inquiry/site visits

Usability testing (lab or remote)

Paper prototype testing

Rapid Iterative Testing and Evaluation

Phone interview

Competitive analysis

Focus group

Card sorting

Tree testing

Eye tracking

Heuristic evaluation

Product analytics

Experimental design

A/B testing

EDUCATION

Ph.D., Cognitive Psychology, University of California, Irvine

M.S., Information and Computer Science, University of California, Irvine

M.S., Experimental Psychology, Peking University

PROFESSIONAL EXPERIENCE

Ten-X.com (Auction.Com), Irvine, CA 2015 – 2016

National leading online real estate marketplace

Senior UX Research Manager

Led user research for residential retail product that allows home owners to sell their home online

Validated and prioritized Minimal Viable Product (MVP) features through focus groups

Refined design with rapid iterative testing

Identified potential customers through interviews and customer survey

Documented industry practices through competitive analysis

Sage Software Inc., Irvine, CA 2013 – 2015

Provider of accounting, payroll, and enterprise resource planning software

User Experience Researcher

Led user research to improve product experience and identify future product development direction

Prioritized research need with product managers, product owners, and

Informed design with data through competitive analyses, 1:1 usability sessions, site visits, tree testing, survey, remote moderated and un-moderated studies

Gathered data across different platforms: web applications, iPhone app, and iPad app

Created user profiles and usage scenarios from research data

Influenced product development with professional reports and presentation

Bank of America, San Francisco, CA 2013 – 2013

(Contracted through Collabera)

Usability Engineer Contractor

Led user research for online banking, mobile banking, and ATM design

Prioritized research needs with business teams and designers

Created screeners and directed participant recruitment by vendor

Conducted usability studies across different platforms: desktop, mobile, and ATM

Communicated usability findings in actionable recommendations to stakeholders

Performed heuristic evaluations on design solutions

Apollo Education Group, Phoenix, AZ 2006 – 2012

Leading provider of higher education programs for working adults (University of Phoenix)

Senior User Experience Researcher (contract-to-hire)

Led user research for learning management system and student relationship management systems

Identified opportunities to improve a product with research at different stages of the product lifecycle: contextual inquiry, card sorting, paper prototype testing, Rapid Iterative Testing and Evaluation (RITE), interactive prototype testing, pre- and post-launch usability study, and user interviews

Performed usability studies in different settings: fixed lab, portable lab, and remotely via WebEx

Triangulated qualitative data with analytics data to identify user experience issues

Communicated research findings to designers, product managers, business partners, and executives to inform design decision and business decision

Coordinated user experience efforts on cross-functional teams in an Agile development environment

Helped in designing usability labs

Conducted longitudinal studies to measure the learnability of the new online classroom

State University of New York, Oswego, NY 2003 – 2006

Assistant Professor in Human Computer Interaction (HCI)

Taught courses in HCI and psychology

Conducted cross-cultural research and presented at professional conferences

TOOLS AND TECHNOLOGY

Research tools: Morae, Ovo Studio, Tobii eyetracker, WebEx, Usertesting.com, SurveyMonkey, iMovie, WebSort, TreeJack, SPSS

Design tools: Visio, Omnigrafle,

LANGUAGE

Bilingual in English and Chinese

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