Marketing Customer, SQL, ETL, CRM, SPSS, R
Resume:
Maximiliano Luis Chiamulera
Datamining Analyst
*************@*****.***
Experienced Statistics Analyst with over 13 years of statistical solutions, data mining projects, customer relationship programs, development of management level reports that excels a interdisciplinary knowledge that help to understand client issue, draw and implement a solution. Currently seeking a position that will effectively utilize acquired technical skills and abilities while demonstrating a track record of increasing responsibility in leading projects in business reports, customer relationship and statistical models.
-- CORE COMPETENCES --
* Extended experience in churn and acquisition models
* Extended experience in business reports
* Extended experience in customer segmentation
* Extended experience in build ETL process with Pentaho
* Hands-On experience in Markov Chains models
* Hands-On experience in Life Time Values models
* In-depth experience in marketing campaign management
* Unique competency in translating business issues into statistical solutions including, opportunity identification, requirements development, delivery, and analysis.
* Expertise in Office package: Word, Power Point, Excel
* Expertise in SPSS package
* Expertise in VBA for Excel
* In-depth experience in campaign management with ExactTarget
* In-depth experience in QlikView
* Hands-On experience in PowerBi
* Hands-On experience in SQL
* Hands-On experience in postgreSQL
* Hands-On experience in Pentaho
* Hands-On experience in georeferencing package: Mapinfo
* Basic understanding in R
* Basic understanding in C
2/ 3
-- PROFESSIONAL EXPERIENCE PROFILE –
Chiaedit,
Porto Alegre, Brazil
October 2014 – present
Statistical Analyst and founder
Role – Development of data mining projects, development of business reports Present and explain statistical models
Give training users to correct reports interpretation Acxiom,
Porto Alegre, Brazil
January 2010 – October 2014
Statistical Analyst Sr.
Role – Responsible for Data Mining projects, setup and control relationship campaigns, development business reports.
Present and explain statistical models
Give training users to correct reports interpretation Clients included:
Quero-Quero (regional chain store)
- Customer potential value: build potential customers profiles for several product sectors, based on transactional and cadastral data;
Sesi-DN (government agency)
- Business Reports: development of a report to control open projects and covered customers, historical sales and customer potential;
OI (mobile company)
- Re-seller potential value: development of a heat map of potential value to open new re-seller combining Oi e Acxiom data;
Greenpeace (brazil branch)
- Life Time Value: a study to identify life time of donors and the profile of best donor;
OESP (newspaper company)
- Churn and Prospects models: development of hybrid model to get prospects with low churn probability;
Novartis (brazil’s branch)
- VMS Program: Automation of relationship campaigns, development of management reports;
Direct Marketing Direto S/A,
Porto Alegre, Brazil
May 2003 – January 2010
Marketing Analyst, Statistical Analyst
Role – Responsible for statistical results of marketing surveys, data validation, data extraction, data mining projects
3/ 3
Present and explain statistical models
Give training users to correct reports interpretation
Visanet (brazil branch)
- Customer clustering: build consumption profiles of several markets based on transactional, cadastral and geographic data;
Grupo Accor (brazil branch)
- Customer clustering: cluster customers based on transactional data for different goals marketing campaigns;
- Periodic reports: build reports to monitoring the company loyalty program;
- Churn model; development of a model to identify high churn customers for anti- attrition campaigns.
Grupo RBS (multimedia company)
- Advertisers clustering: cluster advertisers to redeploy sales staff;
- Churn models: build models to identify high churn propensity newspaper subscribers for Call Center’s specific approaches;
- Satisfaction survey: run the statistical analyses of a annual survey for identify subscribers points of attrition.
Iguatemi São Paulo (Brazilian high-class mall)
- Customer segmentation: build a RFV model for specific approaches in marketing campaigns;
- Periodic reports: build reports to monitoring the company loyalty program.
HP (brazil branch)
- Acquisition model: build a model for acquisition of HP Servers (VIII Prêmio Amauta 2007 winner).
John Deere (brazil branch)
- Short term forcasting model: model development based in several historic series to predict the machines sales.
Medial Saúde (healthcare insurance)
- Markov chains: model development to predict health insurance marketing share movements, the model allows us to identify for those we lost customers, and simulate marketing share if a aggressive campaign changes the acquisition rates.
-- Education & Relevant Professional Training --
*Statistics BSc, Bachelor of Science, Federal Univeristy of Rio Grande do Sul, Porto Alegre, undergraduate
*High School Diploma, Tiradentes School Brigada Militar (Militar School), Porto Alegre, 2001
-- References --
References are available and will be provided upon request.
Contact this candidate