Senior Copywriter

JOHN CACCIATORE

* ******* ***., **********, ** **887

339-***-**** ************@*****.***

www.JohnCacciatore.com

PROFESSIONAL SUMMARY

John is a highly creative and personally dynamic problem-solver. His superior writing talents, relationship- building skills and entrepreneurial spirit have paved the way for a wide-ranging career in the copywriting and marketing communications fields.

SKILLS

Copywriting, scriptwriting, brand positioning, email marketing strategy, corporate communications, relationship-building, brainstorming, collaborative leadership WORK EXPERIENCE

Liberty Mutual Insurance – Boston, MA 2013-present Senior Copywriter

Provide print and digital copywriting expertise on a range of internal and external (B2B/B2C) materials. Strategize with Marketing, Claims, and other teams on communications goals and messaging.

• Support eCommerce group by upgrading current website and email copy

• Collaborate with key stakeholders in execution of videos, emails, brochures, posters, print ads, and articles

• Capture and express complex ideas in a clear and engaging audience-appropriate writing style

• Ensure all communications align with Liberty Mutual corporate strategies

• Helped create Liberty Mutual Style Guide

Mercury Systems – Chelmsford, MA 2010-2013

Senior Marketing Copywriter

Partnered with program leads to build and execute numerous internal campaigns. Conceptualized, wrote and edited promotional copy for a range of web and marketing communications geared toward C-level audiences.

• Rewrote Mercury website, providing personable tone and SEO appeal; aided in content strategy

• Project lead for Mercury’s 2012 “Name Change Rollout” plan and 2013 print/online ad campaign

• Deliverables included emails, brochures, white papers, briefs, customer reference stories, newsletter articles, online and print advertising, social media messages, and executive presentations

• Played ongoing role as spokesperson in multiple corporate videos Raytheon Company – Billerica, MA 2005-2010

Communications Project Lead & Senior Copywriter

Exceeded customer expectations on multiple integrated marketing communications campaigns; supervised Web, Design and Video teams. Lead writer for internal and external documents, including web articles, executive speeches, video scripts, plasma screens and data sheets. Internal audience: 75,000 employees.

• Concepted and executed multimedia campaigns lauded for their originality and creativity (e.g., “VPP Feud” safety campaign; “Who Left the Lights On?” energy conservation campaign)

• Earned Global Communications Award and 6 Achievement Awards for outstanding performance

• Ensured all communications aligned with Raytheon Corporate strategies and Style Guide Cacciatore Creative – Woburn, MA 2001-2005

Independent Advisor

Provided array of advertising and event marketing services to high-profile clients in multiple industries. Secured and retained clients with quality deliverables, on time and on budget. Client list includes Overdrive Interactive, Causemedia, Penikese Island School and Lahey Clinic. Cognex Corporation – Natick, MA 2000-2001

Public Relations Specialist

Secured press coverage for high-tech company in external mediums including Fortune, Forbes and Boston Globe. Wrote and executed press releases to domestic and international financial communities. Coordinated Cognex’s community relations program. Lead copywriter for Cognex’s award-winning annual reports ADDITIONAL RELEVANT EXPERIENCE

New England Sports Network (NESN) – Marketing Copywriter/Advertising Specialist Cacciatore & Erb Sports Marketing – Founder & Principal Harv Johnson & Associates – Copywriter & Account Supervisor WZLX 100.7 FM Radio – Writer/On-Air Talent

AWARDS

Markie Award Finalist – Mercury Systems “Otto and Manny” marketing video Web Marketing Association WebAward – Mercury Systems website MarComm Arc Award – Cognex Corporation annual report IAC Award – Buell Motorcycle Company online advertisements COMMUNITY

• Big Brothers of Massachusetts Bay – Serve as “Big Brother” mentor to youth in Lynn

• East Boston High School – Established and maintain annual scholarship for graduating senior(s)

• X-BAND Musical Group – Founder of 9-piece blues band, The X-BAND. Play charitable events for AnySoldier.com, Massachusetts Special Olympics and Hanscom Air Force Base EDUCATION

Merrimack College, North Andover, MA

Bachelor of Arts – Rhodes Scholar Nominee

Richmond College, London, England

Semester Abroad Program

PORTFOLIO

http://JohnCacciatore.com/

Contact this candidate