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Brand Marketing Manager

Location:
Petaluma, CA
Posted:
March 17, 2016

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Resume:

Christin Bosque

*** ********* ****** ********, ** 94954 Phone: 707-***-**** ***************@*****.***

Marketing Manager

Marketing professional with 15 years of experience handling all aspects of product marketing for companies across diverse industries.

Skills

Marketing Strategies & Campaigns

Product Positioning & Branding

Web & Print Content Development

Focus Group & Market Research

Development of Training Materials

Sales Collateral & Support

Professional Experience

DEPARTMENT 56/ENESCO LLC, Itasca, IL – Global leader in giftware and home & garden décor industry

Marketing Manager, 12/2006 to Present

Manage all aspects of marketing communication around the #1 Santa Brand in the giftware industry, $5 million in annual sales.

Perform the following ongoing functions to ensure successful product launch: forecasting, vendor relationships, cost and sales analysis, margin pricing, product naming, and retirement strategies.

Write copy for catalogs, web sites, consumer newsletters and training scripts to enhance the customers’, retailers’ and sales reps’ understanding of product features and helped them sell more effectively.

Attend seasonal tradeshows as needed to present sales communication materials to educate National Account and Gift and Specialty Sales Representatives for annual product introductions.

Research opportunities to create sub brands with similar product formats and types that will increase sales without a detrimental effect on the core brand.

MULTIMEDIA LIVE, Petaluma, CA – Provider of eCommerce software for mid to upper tier retailers

Client Relationship Manager/Producer, 11/2000 to 10/2004

Coordinated content changes, design projects, and functionality issues eCommerce web sites (Clients included: Sundance Catalog, Keds, and Norm Thompson).

Worked closely with internal departments (Programming, QA, Production, IT, and Design) to insure projects are completed on time and within the prepared budget.

LUCAS LEARNING, Novato, CA –Founded by George Lucas to provide K-12 classrooms technology-based software instructional materials

International Marketing Coordinator, 4/1998 to 11/2000

Liaison between the domestic Marketing department, International licensees, and other Lucas corporations to produce consistent and appropriate marketing collateral materials for each of the thirteen countries involved in reselling Lucas Learning titles.

Handled International marketing and localization activities for product line/

BRODERBUND SOFTWARE, Novato, CA – Maker of computer games, educational software and The Print Shop productivity tool

Marketing Coordinator, 2/1996 to 8/1998

Managed the production of sales materials, including point-of-purchase displays, sell sheets, sales binders, and special presentation materials for the Early Learning and The Print Shop product groups.

Designed and executed retail and consumer promotions, including direct mail and rebate campaigns.

Christin Bosque

Page 2 Phone: 707-***-****

Technology

Software:

MS Office (Word, Access, Excel, PowerPoint)

Data Entry and Inventory Management (PeopleSoft)

Education

UNIVERSITY OF PHOENIX, Novato CA

MBA, 8/2000

CALIFORNIA STATE UNIVERSITY, Chico CA

Bachelor of Science, 5/1989

Major: Business Administration with emphasis on Marketing

References Available on Request



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